5 Ways to Optimize Magento 2 Checkout

Imagine all the sales that could have happened if only your customers didn’t abandon the cart. Abandoned carts are perhaps one of the most painful issues online store owners can face. According to statista.com, the global online shopping cart abandonment rate in 2019 was 69.57%.

Do you ever wonder why the customers do so — is it you or them? The answer varies, and there is no recipe to stop the cart abandonment completely. However, you can optimize your checkout in 5 easy ways mentioned below and see how your conversion rate improves.

Option to check-out as a guest

Registration forms can be pretty time consuming, and most of us are always in a hurry or just too lazy. According to Baymard Institute’s research, the average documented online shopping cart abandonment rate is 69.57%. In 2019, they collected more than 4 000 responses and found out that the second most popular reason was the requirement to create an account to check-out. This is a simple configuration change in Magento 2 which can result in a very positive change of your conversion rate.

For further communication with your clients, collect their emails during guest checkout, and ask for their permission to send marketing emails. Additionally, after the guest checkout is completed — offer the customer to create an account to receive a further discount. These are just a few of many solutions, be creative!

Make it smooth and easy

Checkout process should embrace the convenience and effortlessness that online shopping offers to the consumers of the 21st century. Completing your purchase should be easy or at least look easy.

One way to ensure the previously mentioned is one step checkout. Furthermore, the solution is supremely advantageous for mobile users. Be sure to not ask for too much information here — don’t put too many fields to fill, it will make the process look hard and time-consuming.

Remove all distractions

Your customer has finally made a decision and reached the checkout. Trust me, it’s the place where you want them to be 120% focused and complete the purchase not to abandon the cart and leave the site. Distractions like sudden pop-up ads could trigger your customers.

It’s a good idea to remove navigation bars and anything that could be a distraction on the checkout page. The main goal is to motivate the customer to complete the transaction here — keep it in mind when designing the checkout page.

Everyone hates extra costs

Remember the Baynard Institute’s research we discussed on the first step? According to the same research, extra costs are the number one reason why people abandon the cart, leave your store, and most likely are never coming back.

Not everyone can offer free shipping, but the fact that there are stores that can do so shall keep you alarmed. It’s recommended to show such costs as taxes together with the product price. Delivery calculators can be pretty useful too — implement it somewhere near the product so your customers can see the available shipping methods and consider the option that suits them the best.

Offer multiple payment methods

It’s not about your habits, it’s about your customers’. When it comes to payment methods, you should let them choose. Although it’s 2020 already, some websites still offer PayPal as their only payment method. PayPal is great, but not everyone has it or finds it convenient.

Make sure that you offer the most common payment methods to this day, such as credit/debit cards, Apple Pay, PayPal, and others. If you have business clients, be sure to offer to pay by bank transfer after they have received a bill.

Ready to try?

Stop losing customers and try these 5 solutions to optimize your Magento 2 checkout conversion rate. Compare the results before and after the optimization and we will be happy to hear how it went for you. In case of questions and deeper analysis of how your checkout could be optimized, please contact our team. We can’t wait to help your business grow!