Most ecommerce teams optimize ads, pricing, and conversion. Shipping is often left as-is.
But shipping directly affects whether customers complete checkout, how much they spend, and whether they come back. Small issues like unclear pricing, poor thresholds, unreliable delivery can add friction that doesn’t always show up immediately in analytics.
This checklist gives you a structured way to review your shipping setup end to end. It helps you look at the fundamentals first (margins, costs, and order value) then move into checkout experience, pricing strategy, free shipping logic, courier performance, and communication.
Use it to validate what’s working, spot gaps, and fix the parts of your shipping setup that are quietly costing you orders.
Turn Insights Into Actions
Understand whether your margins, AOV, and shipping costs actually support your current strategy.
Spot problems like high shipping costs, unclear thresholds, or too many options that can cause drop-offs.
Identify whether to adjust product pricing, free shipping thresholds, or courier setup based on what’s impacting performance.
