Meet Magento Florida 2027

About Meet Magento Florida 2027

Meet Magento Florida 2027 is a two-day Magento and Adobe Commerce conference taking place on 1–2 February 2027 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. It is organised by Rave Digital and Aheadworks and brings merchants, agencies, technology providers and developers together for workshops, business and technical sessions, an expo hall and evening socials. The organisers project the audience at roughly 35% retailers and merchants, with technology providers and agencies making up most of the rest. Speakers are being announced progressively; the full programme will be on the official Meet Magento Florida website.

Why attend

• Merchant stories, not pitches — recent editions put merchants such as Henry Schein, Lippert and ClearBags on stage to explain how they run and scale Adobe Commerce.
• Both sides of the business — parallel business and technical tracks, so a merchant team can split between strategy and engineering.
• A room built for meetings — a merchant-heavy audience, an expo of Magento technology vendors and agencies, and evenings designed for conversation.

Agenda highlights

• Opening remarks by Noah Oken-Berg, CEO of Above The Fray, are the first confirmed session.
• Two days of workshops, expert sessions and the expo floor, followed by a pool dinner and after-party.
• Beach day — the community’s traditional wrap-up after the conference, with a separate RSVP.

Magebit at Meet Magento Florida 2027

Magebit will be there again, after Meet Magento Florida 2025 and 2026. If you are planning an Adobe Commerce migration or upgrade, exploring Hyvä, or want a second opinion on your store’s performance, book a meeting with our team before the event and we will find time on site.

Who should stop by

Merchants and e-commerce leaders running or evaluating Adobe Commerce (Magento 2), and teams weighing a replatform, a Hyvä frontend, B2B features or AI-assisted workflows.

For merchants

Merchant passes are heavily discounted, and the organiser’s Merchant Incentive Program refunds the full pass price after five 15-minute meetings with sponsors, so attending can cost nothing beyond travel. Our merchant’s guide to Meet Magento Florida 2027 covers the passes, the schedule and how to plan your two days.

Location

The conference runs inside the Seminole Hard Rock Hotel & Casino Hollywood at 1 Seminole Way, Hollywood, FL 33314 — the guitar-shaped hotel between Fort Lauderdale and Miami. Fort Lauderdale-Hollywood International Airport (FLL) is the closest airport, and the organisers offer discounted room rates at the venue.

About Meet Magento Florida 2026

Meet Magento Florida 2026 was a two-day Magento and Adobe Commerce conference held on 4–5 February 2026 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Organised by Rave Digital and Aheadworks, it opened with a workshop, the Adobe and Magento Association updates and a keynote on the first afternoon, followed by an exhibit happy hour and invite-only dinners. The second day ran parallel business and technical tracks, a closing dinner and an after-party, and a community beach day followed on 6 February. The full programme is on the official Meet Magento Florida website.

Magebit at Meet Magento Florida 2026

Sponsorship: Gold Sponsor

Booth: The Magebit and Venta booth sat in the middle of the expo hall, where the team talked performance, migrations, Hyvä builds, Venta and practical uses of AI with merchants and partners.

Talk: How Agentic Commerce Solves the Online Trust Gap

Speaker: Nauris Mikelsons (Magebit)

Business track. Nauris looked at why shoppers still prefer physical stores, how retail is moving from active browsing to ambient and agentic commerce, the discovery engines and protocols behind it, and how merchants can prepare their product data to stay visible to AI shopping agents. The ideas are expanded in our post on closing the agentic commerce trust gap.

Dinner: On the first evening Magebit hosted an invite-only merchant dinner at Abiaka Wood Fire Grill.

We wrote up the whole week, including client visits, in our Meet Magento Florida 2026 recap.

Highlights

• Keynote — Chirag Nijjer returned with Layer 0: For the Next 100 Years, Your Tech Stack Begins With Narrative, and later joined Ravi Mittal for the closing note.
• B2B growth at Henry Schein — Julien Anquetil, Software Development Manager at Henry Schein and a Magebit client, showed how real-time pricing, payments and automation drive B2B growth on Magento.
• Multi-brand launches — Erik Hanson (Lippert Automotive) presented Herding Stores in Yellowstone, on test architecture that holds up across a multi-brand Magento rollout.
• From Luma to Hyvä — ClearBags and IronPlane shared their move to Hyvä under the banner Speed for Humans. Structure for Machines.
• AI everywhere — sessions ranged from a workshop on modern search for AI-driven visibility to guardrails for AI-assisted Magento coding, and Adobe’s Hitarth Pattani covered out-of-process extensibility for Adobe Commerce.

About Meet Magento Florida 2025

Meet Magento Florida 2025 was a two-day Magento and Adobe Commerce conference held on 5–6 February 2025 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. It is organised by Rave Digital and Aheadworks for merchants, agencies, technology providers and developers. The first day was given to workshops, expo-only hours and invite-only dinners; the second carried the main programme in technical, business and case study tracks, closing with a pool party and, on 7 February, a beach day. The full programme is on the official Meet Magento Florida website.

Magebit at Meet Magento Florida 2025

Sponsorship: Platinum Sponsor, with a Magebit and Venta booth in the expo hall.

Talk: Scaling with Confidence: Pushing Magento Beyond Its Limits

Speaker: Emīls Malovka (Magebit)

Technical track. Emīls took on the common doubts about Magento’s scalability and performance — huge traffic spikes, millions of SKUs, high order volumes and real-time stock updates — separating fact from myth and showing where to focus effort, which pitfalls to avoid and which tools extend what Magento can handle.

Case study: 4 Stores in 5 Months: A Hyvä Transformation for a $2B eCommerce Enterprise

Speakers: Alex Brynou (Helen of Troy), Kristaps Rjabovs and Elīna Loseva (Magebit)

Helen of Troy and Magebit presented how four stores were moved to a Hyvä frontend in five months.

Dinner: On the first evening, Magebit and Dotdigital hosted an invite-only dinner at Abiaka Wood Fire Grill inside the venue.

Highlights

• Opening keynote — Chirag Nijjer, a customer-centricity expert, presented The Brand Clarity Framework on building consistent brand narratives that drive engagement and loyalty.
• Fireside chat with Sumit Singh, CEO of the online pet retailer Chewy, was the last session of the main conference day before the organisers’ closing note.
• Adobe and community updates — Ritesh Somani (Adobe) gave the Adobe Commerce and Magento Open Source update, and Mathias Schreiber greeted attendees for the Magento Association.
• Merchant case studies filled a dedicated track, from Nestlé Health Science relaunching three D2C stores in six weeks to Ammunition Depot cutting customer support costs with AI.
• Performance on the technical track — Thijs Feryn (Varnish Software) on advanced Varnish tuning and Ivan Chepurnyi (EcomDev) on running 200 domains on a single Magento instance.