Within just two to three months, they resolved issues that previously seemed unresolvable.
Tim Johnson
CTO
Hyvä Theme Development Services for Magento 2
Magento 2 Hyvä theme development by the most-certified Hyvä agency worldwide. Build a custom Hyvä storefront, migrate from Luma, improve performance and simplify long-term development.
Hyvä Platinum Partner
40+ Hyvä projects delivered
#1 most certified Hyvä agency
#1 Adobe Commerce partner
ISO 9001 & 27001
Audited every year
eCommerce Excellence Award
Award-winning agency
3× eCommerce excellence award
200+ Adobe Commerce Certifications
Trusted by brands globally
What is Hyvä Theme for Magento 2?
Hyvä is the modern frontend for Magento 2, replacing the aging default theme (Luma). Same backend, same data, only the storefront changes.
A fraction of the code
Hyvä replaces Luma’s heavy legacy JavaScript with Tailwind CSS and Alpine.js: a fraction of the code, and dramatically simpler to build on and maintain.
Loads fast, scores green
The result is a storefront that loads fast and scores green on Core Web Vitals, Google’s own speed metrics and a ranking signal. Faster pages convert better and rank higher.
Hyvä Theme Development Services
Whatever your Hyvä storefront needs, one team builds it.
Custom Hyvä Theme Development
New Hyvä storefronts and custom theme builds. Your brand, your UX, on Hyvä’s stack.
- Custom design or a Venta-based start, your choice
- UX grounded in Baymard and CXL research
- Green Core Web Vitals verified before launch
- Built to Hyvä standards, upgrade-safe
Hyvä Checkout implementation
The rebuilt checkout implemented, integrated with your payment and shipping stack, and customized to your flow.
- PayPal, Stripe, Adyen, Mollie, Klarna and more
- Shipping and tax logic carried over exactly
- Custom steps and fields where your flow needs them
- Measured against your current checkout conversion
Hyvä Enterprise implementation
Adobe Commerce features brought onto your Hyvä frontend through the official compatibility layer.
- B2B suite: company accounts, quotes, shared catalogs
- Live Search and Product Recommendations
- Page Builder content, rendered fast
- The exact combination our team specializes in
Luma to Hyvä Theme Migration
Luma, or any legacy Magento theme, to Hyvä. Same backend, same data, no replatform.
- Full frontend audit before anything starts
- Every extension mapped to a compatibility plan
- Built on staging while your store keeps selling
- URLs unchanged, SEO parity verified
Hyvä-compatible module development
Extensions without Hyvä support made compatible, or built from scratch.
- Our own compatibility module set, refined across 40+ projects
- Third-party extensions adapted cleanly
- New modules built Hyvä-native from day one
- No core hacks, upgrade-safe by design
Hyvä performance optimization
An already-Hyvä store pushed further, measured before and after.
- Core Web Vitals: LCP, CLS and INP in the green
- Image strategy and media optimization
- JavaScript discipline, only what earns its place
- Benchmarked before and after, gains you can see
Hyvä maintenance & support
Updates, monitoring, fixes and ongoing evolution with a defined SLA.
- Hyvä and Magento updates applied on schedule
- Real-time monitoring and proactive fixes
- 24/7 emergency support, always on
- A team that knows your store, for years
Hyvä Theme Development Agency & Certified Developers
Every agency says they know Hyvä. Certification counts are public, so this isn’t a claim, it’s arithmetic.
Hyvä Platinum Partner
24/7
Global support, always on
40+ Hyvä stores shipped
eCommerce Excellence Award
Innovation Award
Most-certified Hyvä agency worldwide
50+ Hyvä-certified developers
Venta, our theme
built on Hyvä
We shipped so many Hyvä stores that we built our own theme,
Venta production-ready, configured and branded, not from zero.
Our production-ready theme. We perfected the foundations we kept rebuilding, so your storefront starts branded, not from a blank page.
- Conversion-ready storefront, branded in one config
- 13,000 hours of UX research behind every component
- Compatible across the Hyvä product family
- Green Core Web Vitals, verified on every launch
- Configure-first and cleanly upgradeable after launch
Are you ready to start your eCommerce success with Hyvä?
By improving site speed and user experience, Hyvä helps your store meet Google's Core Web Vitals, leading to better SEO rankings and increased visibility in search results.
Hyvä vs. Luma:
why stores switch
Same Magento underneath. A different decade on top.
Frontend stack
Legacy JavaScript layers (RequireJS, Knockout, jQuery)
Tailwind CSS + Alpine.js, modern and minimal
The same stack, plus a production-ready theme on top
Core Web Vitals
A constant struggle
Green by design
Green, verified on every launch
Maintenance cost
High, and rising with every customization
Dramatically lower
Lowest, we maintain the theme and its extensions
Time to market
4-6 months
2-3 months
4-8 weeks
SEO optimization
Poor SEO optimization
Built for SEO, meets Google Core Web Vitals
Optimized for SEO with the Magebit SEO extension
Suitability for B2B
Not ideal for B2B
Great for B2B stores
Perfect for B2B and enterprise businesses
Future
Legacy, no momentum
The de-facto standard for new Magento storefronts
Award-winning, built and backed by Magebit
The full Hyvä product
family, explained
Hyvä started as a theme. It’s now a full ecosystem, and how the pieces fit together matters more than the names.
Hyvä Theme
The frontend itself, Tailwind CSS + Alpine.js replacing Luma’s heavy legacy stack. Free and open source since November 2025. Everything else in the family attaches to it.
- A fraction of Luma’s code, green Core Web Vitals by design
- Same Magento backend, data and admin, only the storefront changes
- The de-facto standard for new Magento storefronts
Best for: every Magento store still running Luma or a legacy theme.
Hyvä Checkout
The checkout rebuilt from scratch for speed and conversion. It requires a Hyvä frontend, and replaces the slowest, most fragile part of default Magento.
- Integrations across PayPal, Stripe, Mollie, Adyen, Klarna and more
- Shipping platform integrations built in
- Fewer steps, faster fields, measurably fewer drop-offs
Best for: stores where checkout abandonment is the metric that hurts.
Hyvä Commerce
Hyvä Theme and Hyvä Checkout together, plus the merchant toolkit, on one subscription. Built primarily for Magento Open Source, compatible with Adobe Commerce.
- Includes Hyvä Theme and Hyvä Checkout
- Adds Hyvä CMS, Dashboard and Image Editor
- Advanced media optimization and content scheduling
Best for: merchants who want the whole toolkit, not pieces.
Hyvä Enterprise
Includes the full Hyvä Commerce suite, and adds the Adobe Commerce compatibility layer, so Adobe-only features run on a Hyvä frontend.
- Everything in Hyvä Commerce
- Adobe Commerce B2B suite: company accounts, quotes, shared catalogs
- Adobe Live Search and Adobe Edge delivery compatibility
Best for: Adobe Commerce merchants, especially B2B.
Hyvä UI
A library of prebuilt components compatible with Hyvä Themes. It doesn’t change what your store does, it makes building and evolving it faster and more consistent.
- Ready-made sections, sliders, banners and layouts
- Maintained by the Hyvä team, updated with the theme
- Lower build cost on every feature that uses it
Best for: teams that ship storefront changes often and want consistency.
Hyvä POS, your store steps onto the shop floor
Hyvä’s newest product is independent of the storefront stack: a point-of-sale terminal on the iPhone or iPad you already own, talking straight to Magento.
It’s brand new, and we’re ready to implement it as it rolls out. The consultation will tell you whether it fits your retail setup.
- Native iOS app, an iPhone or iPad becomes the register
- Connects directly to Magento via API, no middleware
- Offline-first, sales sync when the connection returns
- Free single-register tier; PRO for multi-terminal retail
Inside Hyvä Commerce: the features your team will actually use
These ship with Hyvä Commerce. We configure them so your team gets the value on day one.
Hyvä CMS
A modern, fast content editor for pages, blocks and campaigns. An intuitive alternative for everyday content work.
- Drag-and-drop sections built from Hyvä UI components
- Live preview, what your team sees is what ships
- No developer ticket for routine content changes
Hyvä Dashboard
A redesigned admin dashboard that surfaces what merchants actually check daily. Clear, fast, useful.
- Orders, revenue and stock at a glance
- Loads in a fraction of the default admin time
- Configurable per role, each teammate sees their numbers
Image Editor
Edit product and content imagery right in the admin. No round-trips to design tools for routine changes.
- Crop, resize and adjust without leaving Magento
- Edits apply straight to the live catalog
- Keeps product imagery consistent across the store
Advanced media optimization
Images automatically served in the right sizes and formats, keeping pages fast without manual work.
- Modern formats (WebP, AVIF) generated automatically
- Right-sized images per device and viewport
- Directly protects LCP, the heaviest Core Web Vital
Content scheduling
Plan and schedule content and campaign changes ahead of time, so launches happen on the calendar, not on someone’s to-do list.
- Campaigns staged and reviewed before they go live
- Automatic publish and rollback at the set time
- No more midnight deploys for a morning promotion
Category Merchandiser
Arrange products in every category visually or with rules, so bestsellers land up top not wherever the catalog import left them.
- Drag-and-drop sorting with a live preview of the category page
- Smart rules that auto-rank by stock, sales, or newness
- Pin hero products to the top and let rules handle the rest
Luma to Hyvä Theme Migration Process
Hyvä isn't a replatform — your Magento backend, data and integrations stay. Here's the workstream:
The stepsAudit
1Frontend audit
Every template, customization and extension cataloged: what carries over, what gets a compatibility module, what gets rebuilt.
Duration: 1 week
2Extension compatibility map
Each extension resolved: a Hyvä-compatible version exists, a compatibility module covers it, or we build the compatibility ourselves.
Duration: 1 week
3Design decision
Rebuild your current design, refresh it, or start from Venta. A migration is the cheapest moment a redesign will ever be.
Duration: 1-2 weeks
4Build in parallel
The Hyvä storefront is built on staging while your live store keeps selling. Nothing is touched in production.
Duration: 4-8 weeks
5Content & SEO parity
URLs unchanged (same store, same backend), metadata and structured data carried over, Core Web Vitals verified green on staging.
Alongside the build
6UAT & dry run
You test on staging with real data; the switch is rehearsed before it happens.
Duration: 1 week
7Cutover & hypercare
Theme switch with a rollback ready, then monitoring, rank watch and fast fixes.
1 week
Upgrade with Less Risk
Because only the frontend changes, a Hyvä migration is the lowest-risk, highest-impact upgrade available to a Magento store.
Hyvä Theme Extension Compatibility
Every extension on your store lands in one of three buckets, mapped before work starts.
Already compatible
Most popular extensions now ship Hyvä compatibility modules, and the ecosystem grows monthly.
Compatibility module exists
A maintained module covers it, ours or the community’s. We keep our own set, refined across 40+ projects.
We will create compatibility
For the extensions nothing covers, compatibility gets built as we've done for Utrust, Viva, Quickpay, and more.
The SEO boost hiding in your page speed
Speed is both UX and a ranking factor—Hyvä is one of the few builds that pays back in organic traffic.
Rankings follow the vitals
Core Web Vitals are a Google ranking signal, and Hyvä’s whole design goal is keeping LCP, CLS and INP in the green.
Green across the board
Google’s own speed metrics, passed by design, not by patching.
+7%
For every second faster
Every second faster lifts both rankings and add-to-carts speed drives conversion and SEO together.
Measured, not assumed
We benchmark rankings and vitals before the build and verify after, so the SEO gain is a number.
Crawl deeper & faster
Faster pages get crawled more efficiently, and mobile-first indexing rewards what Hyvä delivers.
Our Hyvä Theme Development Process
Every Hyvä project runs on FLOW, Frame, Lay Groundwork, Output, Win, refined over 12 years and hundreds of Magento builds.
Goals and architecture agreed before we build.
Scope & architectureGoals, store and constraints understood firstScope, architecture and approach agreed- Risks ownedRisk register createdEvery risk identified, each with an owner
- Your teamTeam assigned to the projectYou meet your Project ManagerEveryone aligned on what is built and why
Discovery & planning
Data audit
12,480 products
Tools & connections
24 extensions: 18 reused
Risk register
7 risks
Clarity
of next steps
Reduced
risks
Time
efficiency
Environments and tooling locked before the build.
- SetupLocal, dev and staging environments verifiedJira and project tooling configured
- Quote workshopsScope walked through item by itemNative-first: platform, then extension, custom lastBudget tracking and timeline established
- Kick-offEarly development starts in parallelCloses with kick-off: timeline agreed, no open questions
2.4.7
- Products0 of 12,480
- Customers0 of 8,120
- Orders0 of 41,000
The store runs, verified and empty. Data lands next
Environments
- Local
- Dev
- Staging
Extensions
- Hyvä theme
- Algolia search
- ERP sync
- Payments
Short iterations, daily QA and a weekly report. No black box.
- Build rhythmShort iterations with regular client reviewsBacklog continuously refinedDesign runs in parallel with development
- Quality dailyQA every day, ongoing throughoutNot saved for the end
- Weekly FLOW reportTask progress, hours, budget, blockersThe next two weeks, plannedEnds when the product is ready for validation
Your Store
Data & functionality
- Subscriptionsrebuilt
- B2B pricing tiersrebuilt
- ERP syncconnected
- Products · 12,480imported
UAT, a go-live dry run, launch by checklist, then hypercare.
- UAT & dry runYou test everything and formally approveFull rehearsal of the go-live sequence
- Go-liveLaunch by checklistRollback plan standing by
- After launchHypercare: close monitoring, fast fixesRetrospective closes the projectTransitions into a defined support SLA
GO
4 of 4
Checks passed
- UAT signed off
- Dry run clean
- Checklist complete
- Team on call
After launch
Hypercare, then SLA
Standing by
Rollback plan
Hire Hyvä Developers or a Dedicated Hyvä Team
A full build handled end to end, specialists inside your team, or a long-term steward for the store you already have.
End-to-end project delivery
We run the whole Hyvä project on FLOW: scope, design, build, launch.
- On time, on budget, weekly report that proves it
- One team accountable from kickoff to delivery.
Best for: a migration or new build you want handled
Dedicated Hyvä team
Certified Hyvä developers dedicated to supporting you long after launch.
- From the most-certified Hyvä bench in the world
- Scale up or down as the roadmap changes
Best for: ambitious teams with ongoing work after the project
Managed commerce & support
Your Hyvä store kept at its best, long after launch.
- Proactive maintenance and ongoing enhancements
- Performance optimization and 24/7 emergency support
Best for: a live store that needs a long-term steward
Hyvä Theme Development Case Studies
Real Hyvä storefronts, live and in production, for brands you know.
A global icon’s storefront, served fresh on Magento 2 + Hyvä
- Brand-guideline design, built for real commerce
- MVP launched in a month, with store locator and pickup
- Launched MVP-first, growing feature by feature ever since
A global bestseller, running at full Hyvä speed
- Hyvä-grade page speed at global consumer-brand scale
- Algolia-powered search that surfaces anything instantly
- Built on Venta, our production-ready theme foundation
Years of Magento versions and a Hyvä rebuild in one leap
- Magento 2.1 to the latest release in one planned move
- Storefront completely rebuilt for Hyvä-grade speed
- Built on Venta, our production-ready theme foundation
A beauty icon in full control on Adobe Commerce Cloud
- Full checkout and catalog control at recognisable-brand scale
- Site search rebuilt on lightning-fast Algolia discovery
- Enterprise cloud commerce, run without drama
Luxury catalog commerce, crafted to exacting standards
- Design-led product presentation worthy of the showroom
- A large premium catalog, merchandised with precision
- Built to the standards a luxury brand demands
A B2B platform for professionals, rebuilt at full speed
- Enterprise B2B commerce on Adobe Commerce Cloud
- Storefront rebuilt on Hyvä with Venta as the foundation
- Search rebuilt on Adobe Commerce
40+
Hyvä projects delivered
50+
Hyvä-certified developers
#1
Most-certified Hyvä agency worldwide
Hyvä Theme is now free, here’s what that actually means
Since November 2025, the Hyvä Theme itself is free and open source. Any merchant can now adopt the same frontend the biggest Magento stores run.
The license fee is gone
The theme that used to cost thousands to license is now open source, the entry barrier is removed.
Premium products stay paid
Hyvä Checkout, Hyvä UI, Hyvä Enterprise and the Hyvä Commerce suite remain paid, and worth it where they fit.
Implementation is now the whole difference
A free license doesn’t make the build free, or good. A Hyvä build done badly is slower than a Luma build done well.
The honest part
Quality of implementation is now the entire difference. That’s exactly where the most-certified team earns its keep by delivering precision, reliability, and long-term value.
What partners say about us
The Hyvä-powered Venta frontend Magebit built is the best Magento accelerator I’ve seen so far. They’ve set the bar, and it’s high!
Willem Wigman
Founder & CEO
Magento and Hyvä proved their worth within months: remarkable PageSpeed gains and a significant lift in organic SEO.
Aigars Bērziņš
Board Member
Magebit’s expertise and innovative solutions took our e-commerce to the next level.
Will Aubuchon
CEO
Why Choose Magebit as Your Hyvä Development Agency
#1 Adobe Commerce partner worldwide
The top-ranked Adobe Commerce agency on the planet, by Adobe themselves.
55+ Hyvä Certificates
The most certified Hyvä agency in the world. Confirmed by Hyvä themselves, twice.
Award-winning solutions
Innovator, World Traveler, and eCommerce Excellence awards across Meet Magento NYC and HIVE London, and more. Recognized year after year for global, high-performance Hyvä, Magento and Adobe Commerce builds.
Hyvä Platinum Partner
The most-certified Hyvä agency worldwide and the first Hyvä Platinum Partner in the USA. 55+ certified developers and 40+ projects delivered.
ISO certified
ISO 9001 & 27001 for quality and security.
Scrum Alliance certified team
Truly agile team that moves and adapts faster than your typical agency.
Baymard and CXL certified design team
UX grounded in large-scale ecommerce research.
Magebit team at Meet Magento, #1 Adobe Commerce agency worldwide.
Magento & Hyvä Development Experts
By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet. Proof that the depth is real, not a logo on a page.
#1 Adobe agency worldwide
200+ Adobe certifications
Most certified Hyvä agency
Adobe Subject Matter Expert
Learn more
The checklist we work from on a migration, what the Hyvä developer certification actually covers, and where the theme is heading next. Practical reading before you commit to a rebuild.
Your store's next frontend is one decision away
Planning a Hyvä build or moving from Luma? Tell us about your Magento store, current theme, extensions and performance goals. We'll help map the right Hyvä implementation approach.
Reviewed by Kristaps Rjabovs
Managing Director
Frequently asked questions
If you can’t find the answer you’re looking for, feel free to reach out to us. We’re here to help!
Hyvä is a modern frontend for Magento 2 that replaces the default Luma theme. Built on Tailwind CSS and Alpine.js, it ships a fraction of Luma’s code: dramatically faster pages, green Core Web Vitals and a simpler codebase.
Magebit provides end-to-end Hyvä theme development services for Magento 2 and Adobe Commerce, including custom Hyvä themes, Luma to Hyvä migration, Hyvä Checkout implementation, Hyvä Enterprise, extension compatibility development, performance optimization and ongoing support. We can deliver a complete project or provide dedicated Hyvä developers for an existing team.
Since November 2025 the Hyvä Theme itself is free and open source. Premium products, Hyvä Checkout, Hyvä UI, Hyvä Enterprise and Hyvä Commerce, are paid separately. The real cost of a Hyvä project is the implementation: design, build, extension compatibility and migration work, which the consultation scopes precisely.
The cost of Hyvä theme development depends on the design, Magento customizations, extension compatibility requirements, checkout, integrations and whether you are building a new storefront or migrating from Luma. Magebit starts with an audit of the existing Magento store and provides a scoped implementation plan and estimate before development begins.
Luma is Magento’s ageing default frontend, built on heavy legacy JavaScript. Hyvä replaces it with a modern, minimal stack. Same Magento underneath, a different decade on top: faster pages, better rankings, cheaper maintenance.
For most merchants, yes. Hyvä delivers comparable speed with a fraction of the complexity and cost, because it stays within Magento’s native architecture. Headless still has its place for specific use cases; the consultation will tell you honestly which fits.
Most popular extensions ship Hyvä compatibility modules, and the ecosystem grows monthly. For those that don’t, compatibility is built. We maintain our own compatibility modules refined across 40+ projects, and the audit maps every extension before work starts.
Yes. Hyvä Enterprise provides the compatibility layer for Adobe Commerce features including the B2B suite, Live Search and Product Recommendations. Adobe Commerce B2B on a Hyvä frontend is exactly the combination our team specializes in.
Your choice. We can rebuild your current design on Hyvä, refresh it, or start from Venta, our production-ready theme. Many merchants use the migration as the moment to redesign; it’s the cheapest that moment will ever be.
It depends on catalog complexity, customizations and extensions; the audit produces a phased plan with real dates. Because only the frontend changes, it’s typically far faster than any replatform.
Yes. Magebit provides certified Hyvä developers who can work as a dedicated extension of your existing Magento team. They can handle custom theme development, extension compatibility, Hyvä Checkout, Adobe Commerce features, performance optimization, upgrades and ongoing storefront development.
We’re the most-certified Hyvä agency in the world, confirmed by Hyvä themselves, twice, a Platinum Partner (the first in the USA), with 50+ certified developers and 40+ Hyvä stores shipped. And we built our own theme on top of Hyvä. This is our home ground.
Tell us what you want to build
Your Magento version, your current theme, the extensions you run. A consultation maps the migration or build, before any pitch.
- 1
A real specialist replies
Not a sales script.
- 2
Straight technical advice
If you don’t need custom code, we’ll say so.
- 3
No obligation
The plan is yours to keep.