When business objectives and KPIs are defined from the start, the entire team understands what success looks like. This avoids conflicting priorities later and provides a clear direction for decision-making.

Assigning responsibilities early eliminates confusion about who is accountable for what. Each stakeholder knows their role — whether it’s approving budgets, managing design, or handling technical implementation.

Kickoff sessions expose potential blockers, compliance issues, or resource gaps before development begins. Identifying risks early means they can be mitigated with less cost and effort.