Are more people visiting your Shopify store, but fewer people are buying?
If so, the problem may not be your products, pricing, or marketing. More often than not, it's the small points of friction across your store that stop shoppers from taking the next step.
Maybe your messaging isn't clear enough. Maybe customers can't find the information they need to feel confident buying. Or maybe your mobile experience, product pages, or checkout flow are making the purchase process harder than it should be.
This practical self-audit will help you uncover 28 common conversion leaks that could be costing you sales. Go through the checklist, score your store, and identify the areas that need attention before investing more into traffic.
Turn Insights Into Actions
Uncover hidden friction across your store—from unclear messaging and weak trust signals to product page and checkout issues that can hurt conversions.
Identify your weakest areas and get a clear picture of which improvements are likely to have the biggest impact.
Before spending more on ads, find opportunities to convert more of the visitors you're already paying to bring to your store.
