eTail Nordic 2026
A two-day e-commerce and retail leadership conference in Malmö, where Magebit meets Nordic retailers and brands.
eTail Nordic 2026
Event Location
Slagthuset, Jörgen Kocksgatan 7A, 211 20 Malmö, Sweden
Google MapsDate
20–21 October 2026
Ticket prices
- Retailers and brandsMerchantsQualified senior in-house staff (Director, Head of, VP, C-level) at B2C retailers and brands; every registration is checkedFree
- Solution providers (early bird)Agencies & vendorsPlus 25% VAT · until October 10, 2026€1,899
- Solution providersAgencies & vendorsPlus 25% VAT€2,099
Prices as published by the organiser. Passes are sold on the official site.
About eTail Nordic 2026
eTail Nordic 2026 is a two-day e-commerce and retail conference taking place on 20–21 October 2026 at Slagthuset in Malmö, Sweden. Organised by Worldwide Business Research (WBR), it gathers e-commerce, digital marketing and omnichannel leaders from Nordic retailers and brands under the theme “From AI Hype to Commercial eCommerce Impact”. The format mixes keynotes, Oxford-style debates, interactive round-table discussions and hands-on workshops. The full programme is on the official eTail Nordic website.
Why attend
- Retailer-led content: speakers include Fredrik Sturesson (Global Director of Data & AI, IKEA), Ania Szostek (Head of Product – AI Fashion Assistant, Zalando), Martha Ivester (CMO, JOE & THE JUICE), Mikael Lenneryd (CMO, Apoteket) and Anna Young (Head of Retail, & Other Stories).
- Interactive formats: Oxford-style debates, Beer & Bubbles round tables, a Women in Digital breakfast, a Dragons’ Den start-up pitch and a “Crystal Ball” panel on e-commerce in 2028.
- A peer audience: senior in-house leaders from Nordic B2C retailers and brands, who attend free once their registration is approved.
Magebit at eTail Nordic 2026
Team: Arturs Kruze (CEO and co-founder) and Rihards Ratke (Account Manager).
We are coming to meet Nordic retailers and brands planning their next platform step, whether that is a replatform, an AI and agentic commerce roadmap, or storefront performance work on Adobe Commerce or Shopify. Book a time with us before the event and we will set up a conversation on site.
Agenda highlights
- Day 1 — 20 October: AI-driven discovery and visibility, profitability and margin growth, personalisation and customer journeys.
- Day 2 — 21 October: data, AI and operational foundations, loyalty and customer ownership, and future commerce and innovation.
- Welcome drinks on the evening of 19 October at the Round Bar, the night before the conference opens.
Who should stop by
E-commerce, digital and omnichannel leaders at Nordic retailers and brands who are rethinking their platform, preparing their catalogue for AI-led search and shopping assistants, or chasing conversion and margin rather than traffic.
Location
Venue: Slagthuset, Jörgen Kocksgatan 7A, Malmö, Sweden — around a three-minute walk from Malmö Central Station, past Comfort Hotel Malmö.
Dates: 20–21 October 2026
Attendees
Arturs Kruze
CEO & Co-founder at Magebit
Rihards Ratke
Account Manager at Magebit
eTail Nordic FAQ
eTail Nordic 2026 takes place on 20–21 October 2026 at Slagthuset, Jörgen Kocksgatan 7A, 211 20 Malmö, Sweden.
eTail Nordic is an annual e-commerce and retail conference in Malmö, Sweden, organized by Worldwide Business Research (WBR). It brings together e-commerce, digital marketing and omnichannel leaders from Nordic retailers and brands for keynotes, Oxford-style debates, round-table discussions and workshops.
Magebit's team attends eTail Nordic to meet Nordic retailers, brands and e-commerce leaders. Contact Magebit before the event to set up a conversation about platform development, migrations, performance, personalization or AI in commerce.
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