When is the next eTail Nordic?

eTail Nordic 2026 takes place on 20–21 October 2026 at Slagthuset, Jörgen Kocksgatan 7A, 211 20 Malmö, Sweden.

What is eTail Nordic and who is it for?

eTail Nordic is an annual e-commerce and retail conference in Malmö, Sweden, organized by Worldwide Business Research (WBR). It brings together e-commerce, digital marketing and omnichannel leaders from Nordic retailers and brands for keynotes, Oxford-style debates, round-table discussions and workshops.

How can I meet Magebit at eTail Nordic?

Magebit's team attends eTail Nordic to meet Nordic retailers, brands and e-commerce leaders. Contact Magebit before the event to set up a conversation about platform development, migrations, performance, personalization or AI in commerce.

eTail Nordic 2026

Name: eTail Nordic 2026
Start: 2026-10-20
End: 2026-10-21
Location: Slagthuset, Jörgen Kocksgatan 7A, 211 20 Malmö, Sweden

Event Location

Slagthuset, Jörgen Kocksgatan 7A, 211 20 Malmö, Sweden

Google Maps

Date

20–21 October 2026

Book a meeting Register

Ticket prices

Retailers and brandsMerchantsQualified senior in-house staff (Director, Head of, VP, C-level) at B2C retailers and brands; every registration is checkedFree
Solution providers (early bird)Agencies & vendorsPlus 25% VAT · until October 10, 2026€1,899
Solution providersAgencies & vendorsPlus 25% VAT€2,099

Prices as published by the organiser. Passes are sold on the official site.

About eTail Nordic 2026

eTail Nordic 2026 is a two-day e-commerce and retail conference taking place on 20–21 October 2026 at Slagthuset in Malmö, Sweden. Organised by Worldwide Business Research (WBR), it gathers e-commerce, digital marketing and omnichannel leaders from Nordic retailers and brands under the theme “From AI Hype to Commercial eCommerce Impact”. The format mixes keynotes, Oxford-style debates, interactive round-table discussions and hands-on workshops. The full programme is on the official eTail Nordic website.

Why attend

Retailer-led content: speakers include Fredrik Sturesson (Global Director of Data & AI, IKEA), Ania Szostek (Head of Product – AI Fashion Assistant, Zalando), Martha Ivester (CMO, JOE & THE JUICE), Mikael Lenneryd (CMO, Apoteket) and Anna Young (Head of Retail, & Other Stories).
Interactive formats: Oxford-style debates, Beer & Bubbles round tables, a Women in Digital breakfast, a Dragons’ Den start-up pitch and a “Crystal Ball” panel on e-commerce in 2028.
A peer audience: senior in-house leaders from Nordic B2C retailers and brands, who attend free once their registration is approved.

Magebit at eTail Nordic 2026

Team: Arturs Kruze (CEO and co-founder) and Rihards Ratke (Account Manager).

We are coming to meet Nordic retailers and brands planning their next platform step, whether that is a replatform, an AI and agentic commerce roadmap, or storefront performance work on Adobe Commerce or Shopify. Book a time with us before the event and we will set up a conversation on site.

Agenda highlights

Day 1 — 20 October: AI-driven discovery and visibility, profitability and margin growth, personalisation and customer journeys.
Day 2 — 21 October: data, AI and operational foundations, loyalty and customer ownership, and future commerce and innovation.
Welcome drinks on the evening of 19 October at the Round Bar, the night before the conference opens.

Who should stop by

E-commerce, digital and omnichannel leaders at Nordic retailers and brands who are rethinking their platform, preparing their catalogue for AI-led search and shopping assistants, or chasing conversion and margin rather than traffic.

Location

Venue: Slagthuset, Jörgen Kocksgatan 7A, Malmö, Sweden — around a three-minute walk from Malmö Central Station, past Comfort Hotel Malmö.

Dates: 20–21 October 2026

Attendees

Arturs Kruze
CEO & Co-founder at Magebit
Rihards Ratke
Account Manager at Magebit