SEO Lativa Meetup 7

Explore What’s Working in SEO, Link Building & AI Search in 2025

Join top industry experts for a deep dive into the future of SEO, digital PR, and AI-driven search. Learn from Georgijs Ņikoļins on how to build data-driven digital PR campaigns that generate backlinks and brand authority from scratch, Oleg Orlov on how to track and measure the real impact of AI search on business performance, and Mykolas Bartkus on which link-building tactics still work in 2025—and which no longer deliver results.

Speaker: Georgijs Ņikoļins, Off-site SEO Team Lead

Topic: How to create a successful data-driven digital PR campaign

How to design a digital PR link-building campaign that will generate backlinks, brand mentions, and authority without knowing anything about the topic or country before launching the campaign.

Learn how to choose a topic, find data, process it, write an article, and pitch it to relevant journalists.

Speaker: Oleg Orlov

Topic: Tracking AI-Driven search - measuring AEO impact on business

AI search takes over SEO. We have recently seen drops in all the metrics. But what are people searching for in AI, and how can we measure on a large scale what AI says about brands? The topic will cover AI measuring tools and other tips and tricks on how to evaluate the impact of AI on businesses.

Speaker:  Mykolas Bartkus

Topic: Link Building in 2025: What Works vs. What Doesn’t

Go through the main link acquisition tactics that do get results in today's market. Emphasize link baits, business directories, review sites, link insertions, listicles, and expert commentary. Explain why each works, and give some practical tips for each.

Go through the tactics that used to work but doesn’t work anymore so well. Forum comments, Guest posts. Explain why they don’t work anymore.

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