SEO Latvia Meetup 8

Explore How SEO, Link Building, and AI Content Strategies are Evolving in 2026

Join experienced SEO leaders for an in-depth look at how search strategies are adapting to scale, automation, and AI-led discovery. This meetup dives into real-world challenges across aviation SEO, modern link-building, and content creation that now needs to serve both Ideal Customer Profiles and large language models.

Learn from Elina Olsena on how airline SEO teams build structured and localized pages while navigating legacy systems, commercial cycles, and Google’s dominance in flight-related SERPs. Hear from Katarina Dahlin on what link building looks like in 2026, how to create a natural, sustainable backlink profile, what to prioritize, and what to avoid. And explore with Rasa Sosnovskyte how content strategies are changing as brands balance human intent with AI systems that influence visibility, trust, and recommendations.

Speaker: Elina Olsena, Head of SEO at airBaltic
Topic: Scaling airline SEO: How to build structured, localized, and competitive pages in a high-automation industry

Airline websites operate in a high-scale, high-change environment where automation is essential but often insufficient. Learn how structured and localized pages are built to stay competitive, even when Google itself dominates the flight search landscape.

Speaker: Katarina Dahlin, SEO Specialist at WhitePress®
Topic: Link building in 2026: What matters now

A practical breakdown of how to approach link building for long-term growth. Learn how to balance branded and exact-match anchors, build a natural link profile with quality links, and avoid tactics that no longer deliver results. The session also covers how backlinks influence visibility in AI-powered search.

Speaker: Rasa Sosnovskyte, CEO & Cofounder at Growth Bite
Topic: Collision between content creation for ICPs and LLMs

Explore how content strategies are evolving to satisfy both human decision-makers and AI systems. Learn how ICPs are identified using web scraping and internal data, and how two parallel content layers — SEO-driven and LLM-native — help brands dominate highly specific micro-niches at scale.

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