Largest heirloom seed retailer with Venta and Hyva
GO BACK
Improved site infrastructure
Enhanced SEO visibility
Rebuild on Hyva + Venta
Strategy
Design
Engineering
Marketing
Retail
United States
Baker Creek Heirloom Seeds
Rareseeds, operated by Baker Creek Heirloom Seeds, is North America’s largest heirloom seed supplier, offering 1,000+ unique varieties. Founded in 1998 by Jere Gettle, Rareseeds is dedicated to preserving biodiversity and agricultural heritage. With trial gardens, greenhouses, and retail stores across the U.S., Rareseeds fosters sustainability and community engagement.
In this case study:
About the project
Rareseeds needed a modern e-commerce platform to improve performance, streamline navigation, and enhance user experience. The project focused on migrating to Venta, simplifying infrastructure, and improving the checkout process to support growth.
Client Challenges
Rareseeds faced significant challenges with their previous PWA platform, which was complex and inefficient. Key challenges included:
- Complicated infrastructure that hindered scalability
- Slow site speeds and poor Core Web Vitals scores
- Integration issues with third-parties
- Inefficient checkout process, leading to high cart abandonment
The role of Magebit
Where digital magic comes to life
Magebit partnered with Rareseeds to deliver a high-performance, scalable e-commerce platform tailored to their unique needs.
- Migration to Hyvä
Implemented Magebit’s Hyvä-based theme for better scalability and performance. - Optimized checkout
Integrated Hyvä Checkout for a seamless and efficient purchasing experience. - Enhanced extension compatibility
Refactored custom and third-party extensions to work seamlessly with Hyvä.
Homepage
Results we delivered
You are just a message away from success
1
We get to know your business needs
Together, we’ll dive into your goals, challenges, and opportunities to craft a clear digital vision tailored to your needs.
2
Initial strategic expertise
We’ll help you overcome immediate roadblocks and share our experience with you, for free.
3
Kick-off offer
Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.
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