United States
Baker Creek Heirloom Seeds
Rareseeds, operated by Baker Creek Heirloom Seeds, is North America’s largest heirloom seed supplier, offering 1,000+ unique varieties. Founded in 1998 by Jere Gettle, Rareseeds is dedicated to preserving biodiversity and agricultural heritage. With trial gardens, greenhouses, and retail stores across the U.S., Rareseeds fosters sustainability and community engagement.
In this case study:
About the project
Rareseeds needed a modern e-commerce platform to improve performance, streamline navigation, and enhance user experience. The project focused on migrating to Venta, simplifying infrastructure, and improving the checkout process to support growth.
Client Challenges
Rareseeds faced significant challenges with their previous PWA platform, which was complex and inefficient. Key challenges included:
- Complicated infrastructure that hindered scalability
- Slow site speeds and poor Core Web Vitals scores
- Integration issues with third-parties
- Inefficient checkout process, leading to high cart abandonment
The role of Magebit
Where digital magic comes to life
Magebit partnered with Rareseeds to deliver a high-performance, scalable e-commerce platform tailored to their unique needs.
- Migration to Hyvä
Implemented Magebit’s Hyvä-based theme for better scalability and performance. - Optimized checkout
Integrated Hyvä Checkout for a seamless and efficient purchasing experience. - Enhanced extension compatibility
Refactored custom and third-party extensions to work seamlessly with Hyvä.
