United Kingdom
Evapo
EVAPO
Evapo is one of the UK’s largest vape retailers, offering high-quality vaping products, nicotine pouches, and smoking cessation solutions. With 57 retail stores Evapo serves over 25,000 customers weekly and collaborates with the NHS and government smoking cessation programs to support the UK’s smokefree goal by 2030.
In this case study:
About the project
Evapo partnered with Magebit to rebuild their digital strategy, enhance website design, and optimize customer engagement. The project focused on improving performance, streamlining user experience, and boosting retention through a seamless loyalty system.
Client Challenges
Evapo needed an intuitive and high-performing e-commerce platform to support rapid growth. Key challenges included:
- Outdated website design, requiring a modernized and customer-friendly layout.
- Checkout issues, leading to cart abandonment and lost sales.
- SEO gaps, affecting search rankings and product visibility.
- Performance limitations, impacting page load speed and stability.
- Loyalty program optimization, to improve customer retention and repeat purchases.
The role of Magebit
Where digital magic comes to life
Magebit rebuilt Evapo’s digital presence, focusing on design, strategy, and technical improvements to maximize engagement and revenue.
- Website design rebuild
Enhanced UI/UX, category structure, and navigation flow. - Performance & speed boost
Optimized JS bundling, caching, and image compression. - SEO & content optimization
Implemented structured data, metadata updates, and URL fixes. - Checkout & order process fixes
Resolved payment processing errors and loyalty point discrepancies. - Customer loyalty improvements
Improved reward point tracking and redemption options.
