Rebuilding the largest doughnut site
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Rapid deployment
Alignment with global branding
Top rated performance metrics
Strategy
Design
Engineering
Food and beverage
United Kingdom
Dunkin'
Dunkin’ (previously known as Dunkin’ Donuts) is the largest dougnut seller globally. With more than 13’000 locations and Hollywood actors appearing in their ads, they have established a well recognized brand. They had seen our past experience and success stories with well known enterprises and therefore chose Magebit for this project.
In this case study:
About the project
With the United States chain already having a refreshed website after their global brand update, and other country chains following, they had a burning need to update their online presence also in the United Kingdom. While previously they had the website as a catalog, they wanted to set up a foundation for a wider business objective - also sell customized doughnut boxes.
Client Challenges
Enterprises of this size with such a large audience reach always pose difficult challenges. Luckily, Dunkin’ came to Magebit - a company that has dealt with such complexities and challenges countless times. So this project, while of significant impact, was a breeze to deliver. Challenges we took in our hands included:
- Aligning the new look and feel with the strict global brand guide
- Achieving 100/100 PageSpeed score and getting other impeccable performance results
- Launching gradually - catalog first, purchase flow second
- Meeting very tight deadlines
The role of Magebit
Where digital magic comes to life
Magebit stepped in to guide Dunkin’ through the jungle of e-commerce and Magento. Crafting the strategy to get the idea launched in such a short time, designing the new look and feel while respecting their detailed visual identity, and much more.
- Rapid deployment by Magebit
Getting the site ready from the idea to already implemented designs on Magento is a challenge typically not wished for. But no worries - we’re up for this and much more. - Modern UI in accordance with global brand guide
Dunkin’ has a very detailed visual identity system with little room for changes, yet the project needed a fresh look and feel to signal their innovation. - Dunkin’ box sales
While a large portion of the catalog was informative, a new feature on their site was Dunkin’ doughnut boxes. - Magento enablement
Once the project was complete, we made sure Dunkin’ was well aware of the capabilities of the platform and able to make the most out of it.
Landing page
Results we delivered
You are just a message away from success
1
We get to know your business needs
Together, we’ll dive into your goals, challenges, and opportunities to craft a clear digital vision tailored to your needs.
2
Initial strategic expertise
We’ll help you overcome immediate roadblocks and share our experience with you, for free.
3
Kick-off offer
Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.
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