Rebuilding the largest doughnut site

About the project

With the United States chain already having a refreshed website after their global brand update, and other country chains following, they had a burning need to update their online presence also in the United Kingdom. While previously they had the website as a catalog, they wanted to set up a foundation for a wider business objective - also sell customized doughnut boxes.

Client Challenges

Enterprises of this size with such a large audience reach always pose difficult challenges. Luckily, Dunkin’ came to Magebit - a company that has dealt with such complexities and challenges countless times. So this project, while of significant impact, was a breeze to deliver. Challenges we took in our hands included:

1. Aligning the new look and feel with the strict global brand guide
2. Achieving 100/100 PageSpeed score and getting other impeccable performance results
3. Launching gradually - catalog first, purchase flow second
4. Meeting very tight deadlines

The role of Magebit
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Magebit stepped in to guide Dunkin’ through the jungle of e-commerce and Magento. Crafting the strategy to get the idea launched in such a short time, designing the new look and feel while respecting their detailed visual identity, and much more.

• Rapid deployment by Magebit
  ‍Getting the site ready from the idea to already implemented designs on Magento is a challenge typically not wished for. But no worries - we’re up for this and much more.
• Modern UI in accordance with global brand guide
  ‍Dunkin’ has a very detailed visual identity system with little room for changes, yet the project needed a fresh look and feel to signal their innovation.
• Dunkin’ box sales
  ‍While a large portion of the catalog was informative, a new feature on their site was Dunkin’ doughnut boxes.
• Magento enablement
  ‍Once the project was complete, we made sure Dunkin’ was well aware of the capabilities of the platform and able to make the most out of it.

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