United States
Aubuchon Ace Hardware
Aubuchon Hardware, now part of Ace Hardware, is a hardware retail store group that consists of more than 100 physical locations in the United States. In their store group they have 10+ retail store chains, including Ace Hardware stores. They chose Magebit based on our excellent track record with eCommerce projects, especially Adobe Commerce Cloud. After the project the cooperation grew into a long and strategic partnership with many other projects.
Visit hardwarestore.com Visit acehardware.com Visit aubuchon.company
In this case study:
About the project
Aubuchon Hardware had their website built on Adobe Commerce Cloud but their board was not entirely satisfied with it. The company is ran by very ambitious professionals for whom mediocrity is not acceptable. So they had set their eyes on a progressive web application rebuild so the whole shopping experience feels like a mobile app and is very easy and intuitive.
Client Challenges
Such an ambitious project had various challenges to overcome. Among them were:
- Achieving speed performance that bypasses the fierce competition (passing core web vitals, near-100 pagespeed scores)
- Having a thoughtful design that follows mobile-first approach, is on top of the latest trends and design practices, and converts incredibly well
- Providing local shopping experience based on the nearest store for the visitor
- Personalizing the online store for various shopping journeys based on different parameters and traffic sources
- Ensuring all of the above for such a complex omni-channel, multi-brand store on Adobe Commerce Cloud (10+ brands, 100+ physical scores)
BeforeAfterThe role of Magebit
Where digital magic comes to life
The project was very interesting and challenging so we took it on and continued the journey of improving the shopping experience for millions of users globally. Even though it was demanding, the success of the project paved the way for a very close relationship moving forward.
- Strategic guidance
While the client had a very specific ambitious vision, our collaboration on strategic decisions, technical solutions and design principles created a success reaching millions of end users. - Scalable app-like design
Designing a well-converting online store that needs to work with tens of different visual identities and scale moving forward is not an easy ask, yet no task is impossible with us. - Engineering for complex business requirements
Integrating hundreds of physical stores with large product catalogs can be a challenge. We developed and integrated all necessary solutions, and simplified what was possible along the way. - Marketing for growth
A wide suite of marketing services that turned into ongoing growth efforts, spanning social media buying, Google ads, Search Engine Optimization and much more.
