Building the future for cosmetics giant in Europe

About the project

MÁDARA Cosmetics needed a modern e-commerce platform to support global growth. The project focused on performance, mobile usability, and localization, ensuring a seamless shopping experience and long-term success.

Client Challenges

MÁDARA Cosmetics is a rapidly growing Nordic beauty brand with a focus on sustainability and innovation. With a growing global customer base and an outdated Magento Open Source platform, the company faced critical challenges that hindered its scalability and user experience. MÁDARA required a modernized solution to support its ambitions, including:

1. Resolving performance issues with Magento Open Source and scalability concerns
2. Limited localization and payment/shipping options for growing global markets
3. The need for improved mobile UI/UX and data tracking
4. Introduction of advanced customer segmentation and content staging features

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The role of Magebit
^{Where digital magic comes to life}

MÁDARA Cosmetics partnered with Magebit to create a scalable, future-proof e-commerce platform. By focusing on sustainability, innovation, and global reach, we delivered a solution that aligned perfectly with the brand’s vision and values.

• Full ownership of the project
  Magebit delivered a new e-commerce platform tailored to MÁDARA’s unique requirements, ensuring exceptional performance, scalability, and customer experience.
• Seamless integration of localization features
  We implemented localization for 17 markets, enabling tailored experiences for diverse customer bases worldwide.
• Automation and real-time updates
  Magebit automated pricing, stock updates, and tax calculations, ensuring accurate, up-to-date information across all markets.
• Empowering MÁDARA's team
  From technical training to operational handover, we ensured that the MÁDARA team could manage their new platform effectively for long-term success. Thanks to the fruitful collaboration, the end product of MADARA Cosmetics website won gold medal at Latvia's and Baltics E-Commerce Awards (multiple-time winner many years in a row).

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