Europe
MADARA Cosmetics
Nearly 20 years ago, Lotte Tisenkopfa-Iltnere transformed her fascination with Nordic nature into MÁDARA Cosmetics, a leading eco-friendly and cruelty-free skincare brand in Northern Europe.
In this case study:
About the project
MÁDARA Cosmetics needed a modern e-commerce platform to support global growth. The project focused on performance, mobile usability, and localization, ensuring a seamless shopping experience and long-term success.
Client Challenges
MÁDARA Cosmetics is a rapidly growing Nordic beauty brand with a focus on sustainability and innovation. With a growing global customer base and an outdated Magento Open Source platform, the company faced critical challenges that hindered its scalability and user experience. MÁDARA required a modernized solution to support its ambitions, including:
- Resolving performance issues with Magento Open Source and scalability concerns
- Limited localization and payment/shipping options for growing global markets
- The need for improved mobile UI/UX and data tracking
- Introduction of advanced customer segmentation and content staging features
The role of Magebit
Where digital magic comes to life
MÁDARA Cosmetics partnered with Magebit to create a scalable, future-proof e-commerce platform. By focusing on sustainability, innovation, and global reach, we delivered a solution that aligned perfectly with the brand’s vision and values.
- Full ownership of the project
Magebit delivered a new e-commerce platform tailored to MÁDARA’s unique requirements, ensuring exceptional performance, scalability, and customer experience. - Seamless integration of localization features
We implemented localization for 17 markets, enabling tailored experiences for diverse customer bases worldwide. - Automation and real-time updates
Magebit automated pricing, stock updates, and tax calculations, ensuring accurate, up-to-date information across all markets. - Empowering MÁDARA’s team
From technical training to operational handover, we ensured that the MÁDARA team could manage their new platform effectively for long-term success. Thanks to the fruitful collaboration, the end product of MADARA Cosmetics website won gold medal at Latvia’s and Baltics E-Commerce Awards (multiple-time winner many years in a row).
