SEO Latvia

About SEO Latvia Meetup 11

SEO Latvia Meetup 11 is a free SEO meetup taking place on Thursday, 15 October 2026, from 17:00 to 21:00 at Magebit’s office, Uriekstes iela 2A in Riga. It is for SEO professionals, marketers, content specialists and anyone following how search is changing with AI. Three talks cover writing content that both Google and LLMs pick up, a year of turning an SEO agency AI-native, and protecting a brand’s visibility in search and AI results after a reputation crisis. Registration is required. Event details were published on Luma.

Magebit at SEO Latvia Meetup 11

Host: Magebit hosts the evening at its Riga office. The meetup is organized with SEO consultant Aigars Cepītis and LATEKA, the Latvian E-commerce Association.

Why this edition matters to us: getting content cited by AI systems, not only ranked by Google, is a standing part of how we review a store’s search visibility.

Talks

How to Write Content That Gets Visibility in Both Google and LLMs

Speaker: Ksenia Demchenko (Founder, Brand SEO Team)

What search engines and LLMs look for in content, how to make pages easier for machines to understand and cite, and how to measure whether optimization work is actually improving organic visibility.

AI-Native SEO Agency: One Year, No BS

Speaker: Robert Niechciał (CTO, Vestigio; Co-founder, SensAI)

Lessons from a year of transforming a 25-person SEO agency into an AI-native one: what changed, what failed, what worked, and why the hardest part of the change is often not the technology.

How to Shape the Brand AI Visibility after Reputation Crisis

Speaker: Oksana Zhylka (SEO Strategist)

What a brand can do when outdated, negative or misleading information keeps appearing in Google and AI-generated results. Practical search reputation techniques for handling negative content and reviews, monitoring sentiment, protecting personal information, and improving how a brand is shown across search and AI platforms.

About SEO Latvia Meetup 9

SEO Latvia Meetup 9 was a free SEO meetup held on 4 June 2026 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00, with one theme: navigating search in the AI era. Organised by the SEO Latvia community and hosted by Magebit, it asked how SEO specialists stay relevant as AI search, recommendations and answer engines change how brands, experts and content get discovered.

It was aimed at SEO professionals, marketers, content strategists and business owners, and 74 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 9

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: getting cited and recommended by AI systems, not only ranked by Google, is now a standing part of how we review a store’s search visibility — and all three talks were about exactly that.

Talks

From SEO to Personal PR: How to Stay Relevant in the AI Era

Speaker: Alex Nigmatulin (Co-founder and CMO, PRNEWS.IO)

Google rankings are no longer the only measure of visibility; AI systems increasingly decide who gets recommended and cited. Alex shared frameworks for building digital authority through media placements, personal branding and PR that AI actually cites, and how SEO specialists can turn personal PR consulting into a new revenue stream.

How to Impact the AI Visibility Score: Proven Tactics and Actions

Speaker: Andrius Stockunas (Co-founder, Leapsly and AIclicks)

What AI visibility means and how to improve it. Drawing on work with more than 30 brands growing their presence in AI search, Andrius presented a full agency playbook for tracking and optimising AI visibility with clients.

Content Configuration: The Missing Layer of SEO

Speaker: Germans Frolovs (Head of SEO and Content, SimplerQMS)

Content doesn’t fail because it’s old; it fails because search intent, semantic relationships and SERPs evolve. Germans introduced content configuration and a seven-phase framework for reconfiguring existing content using query data, shifts in semantic distance between query terms, and changes in search results, backed by real examples.

About SEO Latvia Meetup 8

SEO Latvia Meetup 8 was a free SEO meetup held on 22 January 2026 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00, and opened the series’ 2026 programme. Organised by the SEO Latvia community and hosted by Magebit, it looked at how search strategy adapts to scale, automation and AI-led discovery.

Speakers from airBaltic, WhitePress® and Growth Bite covered airline SEO at scale, sustainable link building, and content written for both customers and large language models. 74 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 8

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: airBaltic’s challenge — large numbers of structured, localised pages kept competitive through automation — is the same one a large online catalogue faces, and it is where technical e-commerce SEO earns its keep.

Talks

Scaling Airline SEO: How to Build Structured, Localised and Competitive Pages in a High-Automation Industry

Speaker: Elina Olsena (Head of SEO, airBaltic)

Airline websites run in a high-scale, high-change environment where automation is standard but not always enough. Elina showed how airBaltic builds structured, localised pages while navigating legacy systems, commercial cycles and Google’s own dominance of flight search results. Her background spans fintech and print-on-demand, building systems for multilingual markets.

Link Building in 2026: What Matters Now

Speaker: Katarina Dahlin (SEO Specialist, WhitePress®)

A practical breakdown of link building for long-term, sustainable growth: balancing branded and exact-match anchors, building a natural profile of quality links, what to avoid, and how backlinks influence visibility in AI-powered search, with real-life examples. Katarina brings seven years of Nordic and international SEO.

Collision Between Content Creation for ICPs and LLMs

Speaker: Rasa Sosnovskyte (CEO and Co-founder, Growth Bite)

How content now has to satisfy both human decision-makers and the AI systems that shape discovery and trust. Rasa showed how Growth Bite identifies an ideal customer profile by combining web scraping with internal customer and product data, then builds two parallel content layers — SEO-optimised and LLM-native — to win highly specific micro-niches at scale.

About SEO Latvia Meetup 7

SEO Latvia Meetup 7 was a free SEO meetup held on 16 October 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00. Organised by the SEO Latvia community and hosted by Magebit, the seventh edition asked what still earns links and visibility in 2025: data-driven digital PR, the link-building tactics that still pay off, and how to measure what AI search says about a brand.

It drew digital marketing and SEO professionals from across Latvia, and 65 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 7

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: a drop in organic clicks no longer means a drop in visibility, and tracking how AI models describe a brand is now part of how we audit a store for SEO and AEO.

Talks

How to Create a Successful Data-Driven Digital PR Campaign

Speaker: Georgijs Ņikoļins (Off-site SEO Team Lead)

How to design a digital PR campaign that earns backlinks, brand mentions and authority without knowing anything about the topic or country before launch: choosing a topic, finding and processing data, writing the article and pitching it to relevant journalists. His practical tips included making the story clear within the first five seconds, using Google Trends for timing, and not emailing journalists on Mondays or Fridays.

Tracking AI-Driven Search – Measuring AEO Impact on Business

Speaker: Oleg Orlov (Head of Technical SEO)

AI search is taking traffic from classic SEO and metrics are dropping, but users are moving, not disappearing. Oleg covered what people search for in AI, how to measure at scale what AI says about brands, and the tools for it — from Semrush and Ahrefs to AI-citation trackers such as Profound and Peec.

Link Building in 2025: What Works vs. What Doesn’t

Speaker: Mykolas Bartkus

The link acquisition tactics getting results right now — link baits, business directories, review sites, link insertions into existing authoritative content, listicles (which AI models also tend to draw on) and expert commentary — and the ones that no longer work so well, such as forum comments, mass guest posting and link marketplaces, with practical tips for each.

About SEO Latvia Meetup 6

SEO Latvia Meetup 6 was a free SEO meetup held on 28 August 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00. Organised by the SEO Latvia community and hosted by Magebit, the sixth edition looked past rankings: a growth story from a Latvian SaaS company, a second round of Google Sheets automation, and how to build a sustainable SEO career.

It was aimed at SEO specialists at any stage of their careers, and 55 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 6

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: the Ajelix story is the kind of evidence we look for — SEO judged by the revenue its pages bring, not by traffic alone.

Talks

How Ajelix Grew to 280,000 Users with SEO

Speaker: Agnese Jaunošāne (COO and Co-founder, Ajelix and Mailerio)

How to reach the world from a couch in Latvia, and how Ajelix became one of the top AI tools in the spreadsheet niche globally: which tactics worked, which didn’t, and how to build pages that deliver ROI rather than just curious visitors.

Google Sheets – The Most Underrated Tool in SEO [Part 2]

Speaker: Artūrs Vīgants (Senior SEO Specialist and Marketing Technologist, Trodo)

A follow-up to his talk at the fourth meetup: Google Sheets as a showcase of ready-made projects that combine the techniques covered before to automate or simplify several SEO processes.

Beyond Algorithms and Rankings: How to Build a Meaningful and Visible SEO Career

Speaker: Agnese Repule (SEO specialist, mentor, founder of seooptify and content creator with 6+ years of experience)

Agnese shared her journey from in-house SEO specialist to building a personal brand and openly sharing what she knows: how to grow a career sustainably without burning out, how to use your voice as a strategic tool, and why today it matters to optimise not only websites but yourself.

About SEO Latvia Meetup 5

SEO Latvia Meetup 5 was a free SEO meetup held on 11 June 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00. Hosted by SEO Latvia and Magebit, its theme was staying visible as AI reshapes search, with three founders on stage: from Ethical SEO, RankUp and Market Me Good.

The three talks ran from earning links without paying for placements, to how AI search works, to a case study of scaling a client’s organic traffic; 59 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 5

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: its theme is the question behind our own audits — whether a store that ranks on Google is also one that AI assistants cite and recommend.

Talks

Link Building for a Post-AI SERP: Guest Posts, Digital PR, and LLM Visibility

Speaker: Konstantin Sadekov (Founder, Ethical SEO)

Konstantin is a marketer and entrepreneur focused on sustainable growth. He has worked with brands like Adobe, Katana, Movavi and Promova, earning links on HubSpot, Forbes and US News without paying for them. He traced PageRank back to academic citation and walked through white-hat tactics that still work — niche edits, guest posts, backlinks from list articles and reactive, data-driven digital PR — arguing that visibility is now earned through credibility, relationships and content worth citing, by humans and AI alike.

Search Has Changed. Now What? How to Stay Visible in the Age of AI Search

Speaker: Georg Richard Aare (Founder, RankUp)

What is changing, how AI search works, and the key factors and strategies needed to stay visible, drawing on hundreds of conversations with SEO professionals across industries.

From 5K to 100K Daily Visitors in Less Than 12 Months: The SEO Wins (and Mistakes) That Can Help You Do the Same

Speaker: Helvis Schmotex (Founder, Market Me Good)

The exact SEO moves and surprises behind growing a client from 5K to 100K daily visitors in under a year, with candid insights on the wins, stumbles and growth levers that mattered most — including how to find untapped “gold rush” keywords.

About SEO Latvia Meetup 4

SEO Latvia Meetup 4 was a free SEO meetup held on 27 March 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 16:30 to 22:00. Hosted by SEO Latvia and Magebit, the fourth edition put AI and automation at its centre: Google Sheets for technical and programmatic SEO, AI across the SEO workflow, and the rise of answer engines.

It was aimed at SEO specialists looking for practical tools for where search is heading, and 54 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 4

Host: Magebit hosted the evening in its Riga office and co-organised the programme with SEO consultant Aigars Cepītis.

Why this edition mattered to us: it put answer engines on the agenda — the shift that now shapes how we audit stores for visibility in AI search as well as Google.

Talks

Google Sheets – The Most Overlooked Tool in SEO

Speaker: Artūrs Vīgants (Trodo)

How a tool you already use daily can become a powerful SEO asset: technical and programmatic SEO use cases in Google Sheets and Apps Script, and how much you can achieve with what you already have.

AI for SEO Specialists – From Technical Details to Off-Site Strategies

Speaker: Sergejs Ponomarjovs

How AI can streamline an SEO workflow, with real-world examples of AI applied to technical optimisation, content creation and off-page SEO.

Welcome to the Age of Answer Engines?

Speaker: Lina Ivanova (Scandiweb)

The rise of AI chatbots and answer engines like ChatGPT, Copilot and Perplexity, the difference between answer engine optimisation (AEO) and SEO, and how to use SEO knowledge to stay visible in this new era.

About SEO Latvia Meetup 3

SEO Latvia Meetup 3 was an SEO meetup held on 21 January 2025 at Magebit’s office, Uriekstes iela 2a in Riga, and the series’ biggest yet at the time: 45 attendees, with a waitlist. Organised by SEO consultant Aigars Cepītis with Magebit, it brought together three industry veterans with 15–25 years of experience each.

The programme covered link building, multilingual e-commerce SEO and how SEO adapts to AI, followed by a live Q&A with all three speakers and informal networking. It was aimed at practitioners who wanted strategies they could use the next day.

Magebit at SEO Latvia Meetup 3

Host: Magebit hosted the evening in its Riga office and co-organised it with Aigars Cepītis.

Why it mattered to us: selling in several languages is everyday reality for the online stores we build, and multilingual SEO is ground our e-commerce SEO team covers.

Talks

Link Building: Nuances and Details

Speaker: Mārtiņš Šulcs (Co-Founder, Uprankd)

A practitioner’s look at the details that decide whether a link is worth having — starting from the point that not all links are equally valuable.

The Anatomy of Multilingual E-commerce SEO

Speaker: Mārtiņš Švāns (e-commerce and growth strategist)

How SEO works for an online store that sells in more than one language.

Future SEO: How to Adapt in the Age of AI

Speaker: Aigars Cepītis (SEO consultant)

What changes for SEO specialists as AI reshapes search, and how to adapt.

About SEO Latvia Meetup 2

SEO Latvia Meetup 2 was a content-focused SEO meetup held on 7 November 2024 at Magebit’s office, Uriekstes iela 2a in Riga. Organised by SEO consultant Aigars Cepītis with Magebit, the second edition gave the evening to one question: how to plan, write, measure and manage blog and e-commerce content that Google can find.

Three practitioners walked through their own processes in hands-on talks, followed by discussion and networking. It was aimed at people who write or manage content for search, in-house or at an agency.

Magebit at SEO Latvia Meetup 2

Host: the meetup moved to Magebit’s office on Uriekstes iela with this edition, and has been held there since.

Talk: Rihards Ratke from Magebit covered the e-commerce side of content — how an online store manages its product and category content for search, with automation that scales as the catalogue grows.

Talks

How to Feed Google with High-Quality Blog Content

Speaker: Aigars Cepītis (SEO consultant with 14+ years of experience, initiator of the SEO Meetup series)

A full walkthrough of Aigars’ blog content process: research and planning, writing and editing, SEO optimisation, publishing and performance analysis, updating old content, and his favourite tools.

What Is High-Quality Content — and How Can You Measure It?

Speaker: Kārlis Ķikuts (content marketing specialist with 10+ years in SEO)

“Quality” is a buzzword in SEO, but what does it mean for blog content? Kārlis broke down how to define, measure and create blog content that drives results.

How to Manage E-commerce Content So Google (and Customers) Can Find You

Speaker: Rihards Ratke (Magebit; 10+ years across frontend, backend, DevOps and SEO)

How to manage an online store’s content efficiently for better Google visibility, including practical tips on automation and scaling.

About SEO Latvia Launch Meetup

The SEO Latvia Launch Meetup was the first edition of the SEO Latvia Meetup, held on 11 September 2024 at Ūnijas iela 8 in Riga. It was started by SEO consultant Aigars Cepītis together with Magebit, with one goal: to kick-start a strong, collaborative local SEO community in Latvia.

The afternoon brought three expert talks — Google’s algorithm updates, Google Search Console, and how conversion optimisation supports SEO — each followed by Q&A and open discussion. It was aimed at SEO specialists, marketers and anyone in Latvia working on search.

Magebit at the SEO Latvia Launch Meetup

Role: Co-organiser. Magebit set the series up with Aigars Cepītis and has run it with him ever since; from the second edition on, the meetups moved to Magebit’s own office on Uriekstes iela.

Why we do it: search is a large part of what we do for merchants, from SEO for e-commerce stores to conversion work, and a local community where practitioners compare notes openly makes everyone’s work better — ours included.

Talks

Surviving the Era of Google’s Aggressive Updates

Speaker: Ritvars Lauza (Sellfy)

Over the preceding 18 months, Google’s algorithm updates had shaken many industries. Ritvars shared the real-world impact on business, how the SEO team at Sellfy responded, and the key lessons learned.

Google Search Console – Opportunities & Challenges

Speaker: Edgars Koroņevskis

Google Search Console is a must-have, free tool for any SEO specialist. Edgars covered practical ways to build SEO strategies and evaluate performance with it, followed by a discussion on best practices.

CRO & SEO – A Perfect Match

Speaker: Vilnis Dreimanis

How conversion rate optimisation (CRO) and SEO go hand in hand: Vilnis shared how user experience and sales optimisation work can also lift organic visibility.