Navigating search in the AI era
Search is changing fast. AI-powered search engines, recommendations, and answer engines are reshaping how brands, experts, and content get discovered.
Join SEO Latvia Meetup #9 to explore what’s next for SEO and how professionals can adapt, stay visible, and create value in an AI-first world.
Hear from industry experts, connect with fellow marketers and SEO professionals, and take part in conversations about the future of search.
About the event
SEO Latvia Meetup #9 is designed for SEO professionals, marketers, content strategists, business owners, and anyone interested in understanding where search is heading next.
This edition focuses on one of the biggest shifts our industry has faced: the rise of AI-powered discovery.
Together, we’ll explore:
- How AI is changing search visibility
- What brands need to do to get cited and recommended by AI systems
- The growing role of personal branding and digital authority
- Practical approaches to semantic SEO and content optimization
- Strategies for building long-term visibility beyond traditional rankings
Most importantly, it’s an opportunity to connect with the local SEO community, exchange ideas, and learn from people actively shaping the future of search.
Speaker sessions
From SEO to Personal PR: How to Stay Relevant in the AI Era
Alex Nigmatulin
Co-founder & CMO, PRNEWS.IO
Google rankings are no longer the only measure of visibility. AI systems increasingly influence who gets recommended and cited. Alex will share practical frameworks for helping individuals and brands build digital authority through media placements, personal branding, and PR strategies that improve AI visibility. You’ll also learn how SEO professionals can expand their services and create new revenue opportunities through personal PR consulting.
How to Impact the AI Visibility Score: Proven Tactics and Actions
Andrius Stockunas
Co-founder of Leapsly and AIclicks
What does AI visibility actually mean, and how can you improve it? Drawing from experience helping more than 30 brands grow their presence in AI search, Andrius will present a practical agency playbook for measuring, tracking, and optimizing AI visibility. Expect actionable tactics that can be applied immediately with clients and internal teams.
Content Configuration: The Missing Layer of SEO
Germans Frolovs
Head of SEO & Content at SimplerQMS
Content doesn’t fail because it’s old. It fails because search intent, semantic relationships, and SERPs evolve. In this session, Germans will introduce the concept of content configuration and explain why it has become a critical part of modern SEO. Through real-world examples, he’ll share a seven-phase framework for reconfiguring existing content using query insights, semantic shifts, and search result changes.
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