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Magento SEO
and AEO audit

Sixty-seven checks on your Magento store: how you rank in Google, and whether AI answers cite you. One audit, both channels.

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Your rankings aren't a mystery. It's an undiagnosed store

Magento stores that plateau usually aren't outranked on content. They're spending crawl budget on filter URLs, and missing from the AI answers where buyers now start.

Crawl summary

62,592 URLs discovered

Filter and parameter URLs44,18071%
Internal search results12,94021%
Duplicate product paths3,0205%
Category and product pages2,4524%
Crawl composition4% of URLs can sell
FiltersSearchDuplicatesSellable pages

4%

of the crawl is pages that actually sell. The store had been publishing blog content for two years.

Search Console coverage

Last 3 months
8,412Indexed54,180Not indexed
Crawled, currently not indexed31,904
Duplicate without user-selected canonical14,220
Alternate page with proper canonical tag6,180
Excluded by no index1,876

Checked against what Google actually says

Before a finding reaches you it's reconciled against official Search Central documentation, and tagged with what Google says it actually is.

Five tags, one source

  • Every finding carries its developers.google.com reference
  • Tagged for what Google says it actually is
  • If we can't cite one, it isn't presented as a Google issue

Requirement

A hard rule from Search Essentials. Googlebot can reach it, it returns 200, it's indexable, it's public.

Ranking factor

Google states it influences ranking. Core Web Vitals and HTTPS are here. Very little else is.

Eligibility factor

Needed for a rich result or search appearance, but not for ranking.

Best practice

Recommended by Google, not required.

Not a ranking factor

Google explicitly says it isn't used. These get demoted, not deleted, and the report says why.

Findings ranked by evidence, not by whichever tool shouted

Crawlers disagree with each other, and with reality. So sources are ranked, and a low-trust finding never reaches you unconfirmed.

  1. 1Google Search ConsoleGround truth. Index coverage, real queries and real positions, straight from Google's own reporting.
  2. 2Direct HTTP as GooglebotWhat the crawler actually receives on the mobile user agent, not what a headless tool assumes.
  3. 3Screaming FrogA crawl at catalog scale that maps templates, duplicates and orphan pages across every URL.
  4. 4SemrushMarket and competitor data that tells us which findings are worth fixing first.
  5. 5Automated crawlersA candidate list, nothing more. Never reported to you without confirmation from a higher source.

Why the bottom matters

A headless crawler challenged by Cloudflare returns a verification page, then reports missing titles, canonicals and schema for pages that are perfectly fine.

AI reads the whole site. Specialists decide what matters

A 60,000-URL crawl produces more signal than any human will read in the time you're paying for. Traditional audits sample, and sampling is how the expensive problems get missed.

How a finding survives to the reportRead-only and rate-limited
  • CollectionFull crawl, Search Console, analytics, rendered DOM, schema, backlink dataTooling
  • Pattern analysisEvery URL classified, duplicates clustered, thin and orphaned pages surfacedAI
  • Google groundingEach candidate matched to official guidance and tagged for what it really isAI
  • VerificationIs it real, is it costing money, is it worth doing first. A specialist answers all three before it moves onSEO specialist
  • Evidence gateNothing enters the report without a crawl reference, screenshot or GSC exportSEO specialist

What AI does

Reads every URL, not a sample

Which parameter patterns are indexable, which templates duplicate, which pages nothing links to.

Renders pages the way Googlebot does

So JavaScript-loaded reviews, prices and content search engines never see get caught.

Validates schema across every template

Product, Offer, Review, ProductGroup and the rest, including casing errors that void a rich result.

Reconciles against current documentation

FAQ rich results deprecated, INP replacing FID, organization-level shipping markup now accepted.

Clusters cannibalization

Search Console query and page data cross-referenced to find pages competing for one intent.

What only a specialist does

Decides whether a finding costs revenue

Ten thousand thin URLs is a crisis or a non-event depending on your crawl budget.

Separates a real problem from an artifact

A crawler blocked by your WAF reports catastrophe. A specialist checks and closes it as noise.

Reads intent, not keywords

Whether a page is consolidated, differentiated or left alone is a judgment about buyers.

Weighs the fix against the risk

Some correct recommendations would break merchandising. Those get argued, not filed.

Signs the report

AI drafts and sorts the findings. A named specialist signs the report, so people stay accountable.

ISO 9001 certified company.ISO 27001 certified company.

Your site data and content stay inside our ISO 27001 practice. Nothing is used to train a model.

The 67 checks

Sixty-seven checks, each graded 0, 0.5 or 1, so the store gets a score you can remeasure in six months.

Technical SEO and crawlability

Robots, sitemaps, indexability, canonicals, hreflang, pagination, redirects, crawl errors and Core Web Vitals.

Crawl, index and speed signals21 checks
Example score11 / 21 pass
Robots and sitemapIndex coverageCanonicalsHreflangPaginationRedirect chainsCrawl errorsCore Web VitalsMobileManual actionsMerchant Center+10 more

Layered navigation index bloat

The finding that unlocks the others: Magento's default filter URLs eat the crawl budget.

IP-based auto-redirects

Googlebot crawls from the US. Redirect US addresses and your localized markets are never indexed.

Merchant Center depth

Feed coverage against your real product count, plus disapprovals and price mismatches.

AEO and structured data

Buyers ask ChatGPT and Gemini before Google. Their recommendations depend on your catalog and entity work.

Schema, entities and AI sources14 checks
Example score6 / 14 pass
OrganizationProduct and OfferReviewItemListProductGroupBreadcrumbEntity sameAsBing and IndexNow+6 more

Schema across every template

Validated against current Google support, including casing errors that silently void a result.

Entity definition and consistency

An answer engine has to resolve your brand to one thing. Mixed references leave it guessing.

Presence in the sources AI reads

Wikidata, Crunchbase, profiles and forums, plus Bing and IndexNow, because Bing feeds ChatGPT.

On-page SEO and content quality

Titles, headings, URLs, alt text, internal linking and E-E-A-T, then the catalog-scale problems underneath them.

Titles, links and content depth19 checks
Example score13 / 19 pass
Titles and metasHeadingsURL structureAlt textInternal linkingE-E-A-TThin contentCannibalizationReview crawlabilityKeyword targeting+9 more

Duplicate and thin content at scale

Manufacturer copy, filter pages leaking into the index, and products reachable on many paths.

Review and UGC crawlability

Whether the reviews you pay for are rendered for Googlebot, or invisible to it entirely.

Keyword targeting on money pages

One head term per top category, with volume, position, intent and the competitor who owns it.

Off-page SEO and authority

Referring domain diversity, backlink gap, unlinked mentions, digital PR, directories, local profiles and reviews.

Authority, mentions and local trust13 checks
Example score8 / 13 pass
Domain diversityBacklink gapUnlinked mentionsDigital PRDirectoriesGoogle BusinessBing PlacesNAP consistencyWhere-to-buy+4 more

Where-to-buy coverage

Whether your brands' where-to-buy pages list you, the free authority most resellers miss.

Unlinked brand mentions

Places that already write about you without linking, which is the cheapest link acquisition available to you.

Local and profile consistency

Google Business Profile, Bing Places and directories checked for NAP mismatches that split trust.

How the answer engines reply today

We record what ChatGPT, Gemini and AI Overviews actually answer for your category, and who they name. Measured, so the gap is a finding rather than an anxiety.

You aren't in the answer

Asked for the best Magento B2B agency in Europe, ChatGPT names three competitors, two from a directory you're also in.

ChatGPT

Best Magento B2B agency in Europe?

Leading specialists

  • A competitor first, with a case study
  • A second competitor from a directory
  • A third competitor from a forum thread

Gap

After the fixes shipped

Asked who builds Magento wholesale portals, Gemini now names your brand first, cited from your own B2B landing page.

Gemini

Who builds Magento wholesale portals?

Leading specialists

  • Your brand first, from your landing page
  • A competitor second, from that directory
  • A competitor third, unchanged

Cited first

You get a plan, not a spreadsheet

A 400-row export isn't a deliverable, it's homework. The audit produces a written strategy plan built for the person who approves the budget.

Plan item 2/4High impact

Filter URLs are consuming the crawl budget your product pages need

Google documents crawl budget as finite per site
Figure 2, crawl composition62,592 URLs
Filter combinations44,180
Internal search12,940
Sellable pages2,452
  • Canonicalize param URLs to the clean category
  • Stop linking filter combinations internally
  • Noindex internal search, keep it out of the sitemap

Product pages recrawled in days, not months

If it can't be explained in a paragraph and a picture, it isn't ready to present

A summary in business language

What the store is, the verdict in plain words, and where organic sits in your revenue.

Three to six plan items, each one page

A named problem under seventy words with real numbers, an evidence figure, concrete steps, and why it helps.

A quarterly plan

Q1 and Q2 initiatives with estimated monthly effort, so the work becomes a budget line.

The scored checklist behind it

All sixty-seven checks with status, impact and evidence, for the people who want the detail.

Capped deliberately

Under 800 words across all items.

Shipping something new? That's a different check

This audit diagnoses a live site's ranking position. It won't tell you whether a build about to go live has its basics right.

It refuses to certify from the homepage alone

The homepage is the least-broken page on any site. The check fetches home, category, product, article and search as Googlebot would.

Ask about a pre-launch check

A crawl tool says what's broken. This says what's costing you

Automated tooling is part of the audit, not the point of it.

400+Raw crawl signals
31Candidates after grounding
11Findings that need action
4Flags closed as tool noise

What we need

Read-only and rate-limited, so it never affects your store.

  • Access revoked when the audit ends
  • Restricted access, scoped and recorded
  • Handled inside our ISO 27001 practice
Search ConsoleSettings
UserPermission
Magebit SEO auditorRestricted
Store ownerOwner
0 changes made to your storeEvery request is a read, so nothing touches performance.

Google Search Console

Index coverage, queries, cannibalization, manual actions

Google Analytics 4

Landing-page performance, revenue attribution, event integrity

Magento admin

Catalog structure, URL rewrites, meta templates, robots configuration

Google Merchant Center

Feed status, disapprovals and free listings, if you use it

Staging or repository

Template-level schema and rendering review, where relevant

Scope and what it costs

Catalog size, number of markets and templates decide the effort. Nothing is quoted from a template.

No cost

Start here if you're not sure you need all sixty-seven

Free SEO and AEO audit

  • Your growth position, rankings and competitors
  • How AI answers currently reply for your category
  • The quick wins we can see from outside
  • A 30-minute call to walk through it
Get a free audit
Fixed price

Every check scored and delivered as a plan

Full SEO and AEO audit

  • Scoped on the first call
  • Fixed Cost Guarantee: pay the approved price
  • Every finding cited to Google's documentation
  • Implementation quoted separately based on findings
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When to run one

You don't need to know what's wrong. You need a reason to want it named.

  • Traffic has slid and nobody can explain it
  • Your catalog is far larger than the pages ranking
  • Competitors appear in AI answers and you don't
  • A migration is planned, or one recently went wrong
  • Rich results disappeared
  • You're about to commit real budget to content

Then it gets fixed, which is the hard part

Most SEO audits die in a backlog, because whoever wrote the findings can't ship them. Layered navigation, canonical logic, schema and rendering are development work.

Findings become scoped work

Layered navigation, canonicals, schema and rendering handed to the engineers who ship them.

Magento SEO services

Specialists sit beside developers

One company, so the finding and the fix arrive on the same estimate, in the same sprint.

Performance optimization

200+ active certifications behind it

The #1 Adobe Commerce partner worldwide implementing its own recommendations.

All Magento audits

What an SEO audit should give you, and rarely does

A crawl export is not an audit. The value is in what gets confirmed, what gets discarded, and what gets done first.

What you get

Magebit audit

Typical agency

Automated tool

Every finding cited to Google documentation

Findings ranked by evidence source

What not to fix, named explicitly

AEO and AI-answer readiness in the same pass

Sometimes

Delivered as a plan, not a spreadsheet

Varies

Implemented by certified developers

Sometimes

A score you can measure again in six months

Partial

What partners say about us

Magebit did a great job with the new SBS platform, now used widely across the automotive industry. I can definitely recommend them for complex digital commerce projects, their strategic approach helps us massively save on operational costs.

Kevin Hughes

European Technical Director

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I can't say enough good things about working with Magebit. The team has been behind every one of our successes, and I recommend them without hesitation.

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Bob Toeppner

E-commerce Manager

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Within just two to three months, they resolved issues that previously seemed unresolvable.

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Tim Johnson

CTO

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We are happy with the work Magebit did to improve our SEO.

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Ieva Gaiļuma

Baltic Director

Why ambitious brands choose Magebit

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Most stores already know something's wrong

Almost every audit we run confirms a suspicion the team already had, then finds two things nobody was looking at. Send me your store and I'll tell you what's actually costing you traffic.

Reviewed by Kristaps RjabovsCo-founder of Magebit, Forbes 30 Under 30
Kristaps Rjabovs, co-founder of Magebit.

Frequently asked questions

If you can't find the answer you're looking for, feel free to reach out to us. We're here to help.

The free audit reviews your growth position: rankings, AI answers, competitors and the quick wins, with a 30-minute call. This is the full audit: sixty-seven checks across crawlability, structured data, on-page quality and off-page authority, covering Google rankings and AI-answer visibility together, each scored and evidenced, and delivered as a written strategy plan. Many clients start with the free one and commission this when the problems turn out to be structural.

Answer Engine Optimization is being visible when buyers ask ChatGPT, Gemini, Perplexity or Google's AI Overviews instead of typing a query. What decides it is largely the same catalog and entity work as SEO: clean structured data, a brand resolvable as an entity, and content that answers in the page. Auditing them separately would mean checking the same things twice and paying for it twice.

Not for Google. It states plainly that Search does not use llms.txt and that AI features draw on the same indexed content, so we won't bill you for either. What does move the needle is structured data, entity consistency, presence in the sources these systems read, and content that answers questions directly.

Two things. Every finding is grounded in official Google documentation and tagged for what Google says it actually is, which means we also tell you what to ignore. And findings are ranked by evidence source, with Search Console as ground truth and automated crawlers as the lowest-trust input, never reported without confirmation.

We implement. Our SEO specialists and Adobe-certified developers are one company, so findings become scoped work in the same sprint rather than a list waiting on someone else's roadmap.

Yes, as a full section. Structured data across every template, entity definition and sameAs consistency, and presence in the sources AI systems read, including Bing, whose index feeds ChatGPT Search and Copilot.

AI reads every URL rather than a sample, renders pages as Googlebot does, validates schema at scale and reconciles findings against current Google documentation. A specialist decides what's real and what to fix first, and nothing enters the report without evidence. Your data stays inside our ISO 27001 practice and is never used to train a model.

No, ask for the pre-launch SEO check instead. It runs against your build's template URLs, reports pass, fail or go-look per check with a fix and a Google reference, and can gate a CI merge. This audit is for diagnosing a live site's ranking position.

Show us your store

Your catalog, your markets, and the rankings you think you should have. You'll get a scored checklist, findings ranked by impact, and a plan priced to deliver.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Findings ranked by impact

    And the ones we'd tell you to ignore.

  • 3

    No obligation

    The findings are yours to keep.

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