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SEO Latvia

The meetup we started in 2024 to build Latvia's SEO community — expert talks, Q&A and an evening of conversation, several times a year in Riga.

SEO Latvia Meetup 9

Alex NigmatulinAndrius StockunasGermans Frolovs

Event Location

Uriekstes iela 2a, Ziemeļu rajons, Rīga, LV-1005

Date

4 June 2026

Time (GMT+3)

17:00

Registration closed

SEO Latvia Meetup 9

About SEO Latvia Meetup 9

SEO Latvia Meetup 9 was a free SEO meetup held on 4 June 2026 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00, with one theme: navigating search in the AI era. Organised by the SEO Latvia community and hosted by Magebit, it asked how SEO specialists stay relevant as AI search, recommendations and answer engines change how brands, experts and content get discovered.

It was aimed at SEO professionals, marketers, content strategists and business owners, and 74 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 9

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: getting cited and recommended by AI systems, not only ranked by Google, is now a standing part of how we review a store’s search visibility — and all three talks were about exactly that.

Talks

From SEO to Personal PR: How to Stay Relevant in the AI Era

Speaker: Alex Nigmatulin (Co-founder and CMO, PRNEWS.IO)

Google rankings are no longer the only measure of visibility; AI systems increasingly decide who gets recommended and cited. Alex shared frameworks for building digital authority through media placements, personal branding and PR that AI actually cites, and how SEO specialists can turn personal PR consulting into a new revenue stream.

How to Impact the AI Visibility Score: Proven Tactics and Actions

Speaker: Andrius Stockunas (Co-founder, Leapsly and AIclicks)

What AI visibility means and how to improve it. Drawing on work with more than 30 brands growing their presence in AI search, Andrius presented a full agency playbook for tracking and optimising AI visibility with clients.

Content Configuration: The Missing Layer of SEO

Speaker: Germans Frolovs (Head of SEO and Content, SimplerQMS)

Content doesn’t fail because it’s old; it fails because search intent, semantic relationships and SERPs evolve. Germans introduced content configuration and a seven-phase framework for reconfiguring existing content using query data, shifts in semantic distance between query terms, and changes in search results, backed by real examples.

Attendees

  • Alex Nigmatulin

    Alex NigmatulinSpeaker

    Co-founder & CMO at PRNEWS.IO

    PRNEWS.IO
  • Andrius Stockunas

    Andrius StockunasSpeaker

    Co-founder at Leapsly

    Leapsly
  • Germans Frolovs

    Germans FrolovsSpeaker

    Head of SEO & Content at SimplerQMS

    SimplerQMS

Photos from SEO Latvia Meetup 5

Group photo of SEO Latvia Meetup 5 speakers and guests on the stepped seating at Magebit's office in RigaVenue screen announcing SEO Latvia Meetup 5 speakers Georg Richard Aare, Konstantin Sadekov and Helvis SchmotexAudience watching a talk from rows of chairs in Magebit's event space at SEO Latvia Meetup 5Helvis Schmotex on stage presenting a slide on how to find "gold rush" keywordsKonstantin Sadekov presenting niche edits as a link building strategyGeorg Richard Aare presenting his talk "Search has changed. Now what?" on visibility in AI search

SEO Latvia Meetup 8

Elina OlsenaKatarina DahlinRasa Sosnovskyte

Event Location

Uriekstes iela 2a, Riga

Date

22 January 2026

Time (GMT+2)

17:00

Registration closed

About SEO Latvia Meetup 8

SEO Latvia Meetup 8 was a free SEO meetup held on 22 January 2026 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00, and opened the series’ 2026 programme. Organised by the SEO Latvia community and hosted by Magebit, it looked at how search strategy adapts to scale, automation and AI-led discovery.

Speakers from airBaltic, WhitePress® and Growth Bite covered airline SEO at scale, sustainable link building, and content written for both customers and large language models. 74 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 8

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: airBaltic’s challenge — large numbers of structured, localised pages kept competitive through automation — is the same one a large online catalogue faces, and it is where technical e-commerce SEO earns its keep.

Talks

Scaling Airline SEO: How to Build Structured, Localised and Competitive Pages in a High-Automation Industry

Speaker: Elina Olsena (Head of SEO, airBaltic)

Airline websites run in a high-scale, high-change environment where automation is standard but not always enough. Elina showed how airBaltic builds structured, localised pages while navigating legacy systems, commercial cycles and Google’s own dominance of flight search results. Her background spans fintech and print-on-demand, building systems for multilingual markets.

Link Building in 2026: What Matters Now

Speaker: Katarina Dahlin (SEO Specialist, WhitePress®)

A practical breakdown of link building for long-term, sustainable growth: balancing branded and exact-match anchors, building a natural profile of quality links, what to avoid, and how backlinks influence visibility in AI-powered search, with real-life examples. Katarina brings seven years of Nordic and international SEO.

Collision Between Content Creation for ICPs and LLMs

Speaker: Rasa Sosnovskyte (CEO and Co-founder, Growth Bite)

How content now has to satisfy both human decision-makers and the AI systems that shape discovery and trust. Rasa showed how Growth Bite identifies an ideal customer profile by combining web scraping with internal customer and product data, then builds two parallel content layers — SEO-optimised and LLM-native — to win highly specific micro-niches at scale.

Attendees

  • Elina Olsena

    Elina OlsenaSpeaker

    SEO Lead at airBaltic

    airBaltic
  • Katarina Dahlin

    Katarina DahlinSpeaker

    Senior Growth Hacker at WhitePress

    WhitePress
  • Rasa Sosnovskyte

    Rasa SosnovskyteSpeaker

    CEO and Co-founder at Growth Bite

    Growth Bite

Photos from SEO Latvia Meetup 5

Group photo of SEO Latvia Meetup 5 speakers and guests on the stepped seating at Magebit's office in RigaVenue screen announcing SEO Latvia Meetup 5 speakers Georg Richard Aare, Konstantin Sadekov and Helvis SchmotexAudience watching a talk from rows of chairs in Magebit's event space at SEO Latvia Meetup 5Helvis Schmotex on stage presenting a slide on how to find "gold rush" keywordsKonstantin Sadekov presenting niche edits as a link building strategyGeorg Richard Aare presenting his talk "Search has changed. Now what?" on visibility in AI search

SEO Latvia Meetup 7

Oleg OrlovMykolas BartkusGeorgijs Ņikoļins

Event Location

Uriekstes 2a, Riga

Date

16 October 2025

Time (GMT+3)

17:00

Registration closed

About SEO Latvia Meetup 7

SEO Latvia Meetup 7 was a free SEO meetup held on 16 October 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00. Organised by the SEO Latvia community and hosted by Magebit, the seventh edition asked what still earns links and visibility in 2025: data-driven digital PR, the link-building tactics that still pay off, and how to measure what AI search says about a brand.

It drew digital marketing and SEO professionals from across Latvia, and 65 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 7

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: a drop in organic clicks no longer means a drop in visibility, and tracking how AI models describe a brand is now part of how we audit a store for SEO and AEO.

Talks

How to Create a Successful Data-Driven Digital PR Campaign

Speaker: Georgijs Ņikoļins (Off-site SEO Team Lead)

How to design a digital PR campaign that earns backlinks, brand mentions and authority without knowing anything about the topic or country before launch: choosing a topic, finding and processing data, writing the article and pitching it to relevant journalists. His practical tips included making the story clear within the first five seconds, using Google Trends for timing, and not emailing journalists on Mondays or Fridays.

Tracking AI-Driven Search – Measuring AEO Impact on Business

Speaker: Oleg Orlov (Head of Technical SEO)

AI search is taking traffic from classic SEO and metrics are dropping, but users are moving, not disappearing. Oleg covered what people search for in AI, how to measure at scale what AI says about brands, and the tools for it — from Semrush and Ahrefs to AI-citation trackers such as Profound and Peec.

Link Building in 2025: What Works vs. What Doesn’t

Speaker: Mykolas Bartkus

The link acquisition tactics getting results right now — link baits, business directories, review sites, link insertions into existing authoritative content, listicles (which AI models also tend to draw on) and expert commentary — and the ones that no longer work so well, such as forum comments, mass guest posting and link marketplaces, with practical tips for each.

Attendees

  • Oleg Orlov

    Oleg OrlovSpeaker

    Head of Technical SEO

  • Mykolas Bartkus

    Mykolas BartkusSpeaker

    Founder

  • Georgijs Ņikoļins

    Georgijs ŅikoļinsSpeaker

    Off-site SEO Team Lead

Photos from SEO Latvia Meetup 5

Group photo of SEO Latvia Meetup 5 speakers and guests on the stepped seating at Magebit's office in RigaVenue screen announcing SEO Latvia Meetup 5 speakers Georg Richard Aare, Konstantin Sadekov and Helvis SchmotexAudience watching a talk from rows of chairs in Magebit's event space at SEO Latvia Meetup 5Helvis Schmotex on stage presenting a slide on how to find "gold rush" keywordsKonstantin Sadekov presenting niche edits as a link building strategyGeorg Richard Aare presenting his talk "Search has changed. Now what?" on visibility in AI search

SEO Latvia Meetup 6

Agnese JaunošāneAgnese RepuleArtūrs Vīgants

Event Location

Uriekstes 2a, Riga

Date

28 August 2025

Time (GMT+3)

17:00

Registration closed

About SEO Latvia Meetup 6

SEO Latvia Meetup 6 was a free SEO meetup held on 28 August 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00 to 21:00. Organised by the SEO Latvia community and hosted by Magebit, the sixth edition looked past rankings: a growth story from a Latvian SaaS company, a second round of Google Sheets automation, and how to build a sustainable SEO career.

It was aimed at SEO specialists at any stage of their careers, and 55 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 6

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: the Ajelix story is the kind of evidence we look for — SEO judged by the revenue its pages bring, not by traffic alone.

Talks

How Ajelix Grew to 280,000 Users with SEO

Speaker: Agnese Jaunošāne (COO and Co-founder, Ajelix and Mailerio)

How to reach the world from a couch in Latvia, and how Ajelix became one of the top AI tools in the spreadsheet niche globally: which tactics worked, which didn’t, and how to build pages that deliver ROI rather than just curious visitors.

Google Sheets – The Most Underrated Tool in SEO [Part 2]

Speaker: Artūrs Vīgants (Senior SEO Specialist and Marketing Technologist, Trodo)

A follow-up to his talk at the fourth meetup: Google Sheets as a showcase of ready-made projects that combine the techniques covered before to automate or simplify several SEO processes.

Beyond Algorithms and Rankings: How to Build a Meaningful and Visible SEO Career

Speaker: Agnese Repule (SEO specialist, mentor, founder of seooptify and content creator with 6+ years of experience)

Agnese shared her journey from in-house SEO specialist to building a personal brand and openly sharing what she knows: how to grow a career sustainably without burning out, how to use your voice as a strategic tool, and why today it matters to optimise not only websites but yourself.

Attendees

  • Agnese Jaunošāne

    Agnese JaunošāneSpeaker

    Founder at Ajelix

    Ajelix
  • Agnese Repule

    Agnese RepuleSpeaker

    SEO Specialist

  • Artūrs Vīgants

    Artūrs VīgantsSpeaker

    Senior Search Engine Optimization Specialist at Trodo

    Trodo

Photos from SEO Latvia Meetup 5

Group photo of SEO Latvia Meetup 5 speakers and guests on the stepped seating at Magebit's office in RigaVenue screen announcing SEO Latvia Meetup 5 speakers Georg Richard Aare, Konstantin Sadekov and Helvis SchmotexAudience watching a talk from rows of chairs in Magebit's event space at SEO Latvia Meetup 5Helvis Schmotex on stage presenting a slide on how to find "gold rush" keywordsKonstantin Sadekov presenting niche edits as a link building strategyGeorg Richard Aare presenting his talk "Search has changed. Now what?" on visibility in AI search

SEO Latvia Meetup 5

Konstantin SadekovGeorg Richard AareHelvis Schmotex

Event Location

Uriekstes 2a, Riga

Date

11 June 2025

Time (GMT+3)

17:00

Registration closed

About SEO Latvia Meetup 5

SEO Latvia Meetup 5 was a free SEO meetup held on 11 June 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 17:00. Hosted by SEO Latvia and Magebit, its theme was staying visible as AI reshapes search, with three founders on stage: from Ethical SEO, RankUp and Market Me Good.

The three talks ran from earning links without paying for placements, to how AI search works, to a case study of scaling a client’s organic traffic; 59 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 5

Host: Magebit hosted the evening in its Riga office and co-organised it with SEO consultant Aigars Cepītis.

Why this edition mattered to us: its theme is the question behind our own audits — whether a store that ranks on Google is also one that AI assistants cite and recommend.

Talks

Link Building for a Post-AI SERP: Guest Posts, Digital PR, and LLM Visibility

Speaker: Konstantin Sadekov (Founder, Ethical SEO)

Konstantin is a marketer and entrepreneur focused on sustainable growth. He has worked with brands like Adobe, Katana, Movavi and Promova, earning links on HubSpot, Forbes and US News without paying for them. He traced PageRank back to academic citation and walked through white-hat tactics that still work — niche edits, guest posts, backlinks from list articles and reactive, data-driven digital PR — arguing that visibility is now earned through credibility, relationships and content worth citing, by humans and AI alike.

Search Has Changed. Now What? How to Stay Visible in the Age of AI Search

Speaker: Georg Richard Aare (Founder, RankUp)

What is changing, how AI search works, and the key factors and strategies needed to stay visible, drawing on hundreds of conversations with SEO professionals across industries.

From 5K to 100K Daily Visitors in Less Than 12 Months: The SEO Wins (and Mistakes) That Can Help You Do the Same

Speaker: Helvis Schmotex (Founder, Market Me Good)

The exact SEO moves and surprises behind growing a client from 5K to 100K daily visitors in under a year, with candid insights on the wins, stumbles and growth levers that mattered most — including how to find untapped “gold rush” keywords.

Attendees

  • Konstantin Sadekov

    Konstantin SadekovSpeaker

    Founder at Ethical SEO

    Ethical SEO
  • Georg Richard Aare

    Georg Richard AareSpeaker

    Founder at RankUp

    RankUp
  • Helvis Schmotex

    Helvis SchmotexSpeaker

    Founder at Market Me Good

    Market Me Good

Photos from SEO Latvia Meetup 5

Group photo of SEO Latvia Meetup 5 speakers and guests on the stepped seating at Magebit's office in RigaVenue screen announcing SEO Latvia Meetup 5 speakers Georg Richard Aare, Konstantin Sadekov and Helvis SchmotexAudience watching a talk from rows of chairs in Magebit's event space at SEO Latvia Meetup 5Helvis Schmotex on stage presenting a slide on how to find "gold rush" keywordsKonstantin Sadekov presenting niche edits as a link building strategyGeorg Richard Aare presenting his talk "Search has changed. Now what?" on visibility in AI search

SEO Latvia Meetup 4

Lina IvanovaArtūrs VīgantsSergejs Ponomarjovs

Event Location

Uriekstes 2a, Riga

Date

27 March 2025

Time (GMT+2)

16:30

Registration closed

About SEO Latvia Meetup 4

SEO Latvia Meetup 4 was a free SEO meetup held on 27 March 2025 at Magebit’s office, Uriekstes iela 2a in Riga, from 16:30 to 22:00. Hosted by SEO Latvia and Magebit, the fourth edition put AI and automation at its centre: Google Sheets for technical and programmatic SEO, AI across the SEO workflow, and the rise of answer engines.

It was aimed at SEO specialists looking for practical tools for where search is heading, and 54 guests registered. Event details were published on Luma.

Magebit at SEO Latvia Meetup 4

Host: Magebit hosted the evening in its Riga office and co-organised the programme with SEO consultant Aigars Cepītis.

Why this edition mattered to us: it put answer engines on the agenda — the shift that now shapes how we audit stores for visibility in AI search as well as Google.

Talks

Google Sheets – The Most Overlooked Tool in SEO

Speaker: Artūrs Vīgants (Trodo)

How a tool you already use daily can become a powerful SEO asset: technical and programmatic SEO use cases in Google Sheets and Apps Script, and how much you can achieve with what you already have.

AI for SEO Specialists – From Technical Details to Off-Site Strategies

Speaker: Sergejs Ponomarjovs

How AI can streamline an SEO workflow, with real-world examples of AI applied to technical optimisation, content creation and off-page SEO.

Welcome to the Age of Answer Engines?

Speaker: Lina Ivanova (Scandiweb)

The rise of AI chatbots and answer engines like ChatGPT, Copilot and Perplexity, the difference between answer engine optimisation (AEO) and SEO, and how to use SEO knowledge to stay visible in this new era.

Attendees

  • Lina Ivanova

    Lina IvanovaSpeaker

    Head of Traffic Acquisition at Scandiweb

    Scandiweb
  • Artūrs Vīgants

    Artūrs VīgantsSpeaker

    Senior Search Engine Optimization Specialist at Trodo

    Trodo
  • Sergejs Ponomarjovs

    Sergejs PonomarjovsSpeaker

    Chief Marketing Officer at Debifi

    Debifi

Photos from SEO Latvia Meetup 4

Group photo of SEO Latvia Meetup 4 speakers and guests on the stage at Magebit's office in RigaA speaker with a microphone opening SEO Latvia Meetup 4 in front of a seated audienceArtūrs Vīgants presenting a Google Apps Script slide during his Google Sheets for SEO talkSergejs Ponomarjovs presenting his slide "My Journey with AI in SEO" to a full roomLina Ivanova of Scandiweb presenting "Welcome to the age of answer engines?" with ChatGPT, Copilot and Perplexity logosVenue screen listing the SEO Latvia Meetup 4 speakers and talks, hosted by SEO Latvia and Magebit

SEO Latvia Meetup 3

Mārtiņš ŠulcsMārtiņš ŠvānsAigars Cepītis

Event Location

Uriekstes 2a, Riga

Date

21 January 2025

Time (GMT+2)

15:00

About SEO Latvia Meetup 3

SEO Latvia Meetup 3 was an SEO meetup held on 21 January 2025 at Magebit’s office, Uriekstes iela 2a in Riga, and the series’ biggest yet at the time: 45 attendees, with a waitlist. Organised by SEO consultant Aigars Cepītis with Magebit, it brought together three industry veterans with 15–25 years of experience each.

The programme covered link building, multilingual e-commerce SEO and how SEO adapts to AI, followed by a live Q&A with all three speakers and informal networking. It was aimed at practitioners who wanted strategies they could use the next day.

Magebit at SEO Latvia Meetup 3

Host: Magebit hosted the evening in its Riga office and co-organised it with Aigars Cepītis.

Why it mattered to us: selling in several languages is everyday reality for the online stores we build, and multilingual SEO is ground our e-commerce SEO team covers.

Talks

Link Building: Nuances and Details

Speaker: Mārtiņš Šulcs (Co-Founder, Uprankd)

A practitioner’s look at the details that decide whether a link is worth having — starting from the point that not all links are equally valuable.

The Anatomy of Multilingual E-commerce SEO

Speaker: Mārtiņš Švāns (e-commerce and growth strategist)

How SEO works for an online store that sells in more than one language.

Future SEO: How to Adapt in the Age of AI

Speaker: Aigars Cepītis (SEO consultant)

What changes for SEO specialists as AI reshapes search, and how to adapt.

Attendees

  • Mārtiņš Šulcs

    Mārtiņš ŠulcsSpeaker

    Co-Founder at Uprankd

    Uprankd
  • Mārtiņš Švāns

    Mārtiņš ŠvānsSpeaker

    Ecommerce and Business Growth Strategist at Meness Aptieka

  • Aigars Cepītis

    Aigars CepītisSpeaker

    SEO expert at SEO Latvia

    SEO Latvia

Photos from SEO Latvia Meetup 3

Group photo of SEO Latvia Meetup 3 speakers and guests on the stepped seating at Magebit's office in RigaA speaker in a dark suit presenting to a full room at SEO Latvia Meetup 3Mārtiņš Šulcs on stage with a slide explaining that not all links are equally valuableGuests listening to the link building talk at SEO Latvia Meetup 3

SEO Latvia Meetup 2

Aigars CepītisKārlis ĶikutsRihards Ratke

Event Location

Uriekstes 2a, Riga

Date

7 November 2024

Time (GMT+2)

15:00

About SEO Latvia Meetup 2

SEO Latvia Meetup 2 was a content-focused SEO meetup held on 7 November 2024 at Magebit’s office, Uriekstes iela 2a in Riga. Organised by SEO consultant Aigars Cepītis with Magebit, the second edition gave the evening to one question: how to plan, write, measure and manage blog and e-commerce content that Google can find.

Three practitioners walked through their own processes in hands-on talks, followed by discussion and networking. It was aimed at people who write or manage content for search, in-house or at an agency.

Magebit at SEO Latvia Meetup 2

Host: the meetup moved to Magebit’s office on Uriekstes iela with this edition, and has been held there since.

Talk: Rihards Ratke from Magebit covered the e-commerce side of content — how an online store manages its product and category content for search, with automation that scales as the catalogue grows.

Talks

How to Feed Google with High-Quality Blog Content

Speaker: Aigars Cepītis (SEO consultant with 14+ years of experience, initiator of the SEO Meetup series)

A full walkthrough of Aigars’ blog content process: research and planning, writing and editing, SEO optimisation, publishing and performance analysis, updating old content, and his favourite tools.

What Is High-Quality Content — and How Can You Measure It?

Speaker: Kārlis Ķikuts (content marketing specialist with 10+ years in SEO)

“Quality” is a buzzword in SEO, but what does it mean for blog content? Kārlis broke down how to define, measure and create blog content that drives results.

How to Manage E-commerce Content So Google (and Customers) Can Find You

Speaker: Rihards Ratke (Magebit; 10+ years across frontend, backend, DevOps and SEO)

How to manage an online store’s content efficiently for better Google visibility, including practical tips on automation and scaling.

Attendees

  • Aigars Cepītis

    Aigars CepītisSpeaker

    SEO expert at SEO Latvia

    SEO Latvia
  • Kārlis Ķikuts

    Kārlis ĶikutsSpeaker

    Content Marketing Manager at HackMotion

    HackMotion
  • Rihards Ratke

    Rihards RatkeSpeaker

    Account Manager at Magebit

    Magebit

Photos from SEO Latvia Meetup 2

Group photo of SEO Latvia Meetup 2 speakers and guests on the stepped seating at Magebit's office in RigaOverhead view of guests seated at SEO Latvia Meetup 2 as a speaker walks to the front of the roomAudience following a slide during a content talk at SEO Latvia Meetup 2Kārlis Ķikuts on stage with a slide urging marketers to set GA and Ahrefs reports aside and focus on the customerGuests listening from rows of chairs while a speaker stands at the side of the roomKārlis Ķikuts presenting a slide on how to measure content qualityA speaker standing beside the audience during a talk at SEO Latvia Meetup 2Bottled drinks lined up for guests in front of attendees at SEO Latvia Meetup 2

SEO Latvia Launch Meetup

Ritvars LauzaEdgars KoroņevskisVilnis Dreimanis

Event Location

Ūnijas iela 8 k-1

Google Maps

Date

11 September 2024

Time (GMT+3)

15:00

About SEO Latvia Launch Meetup

The SEO Latvia Launch Meetup was the first edition of the SEO Latvia Meetup, held on 11 September 2024 at Ūnijas iela 8 in Riga. It was started by SEO consultant Aigars Cepītis together with Magebit, with one goal: to kick-start a strong, collaborative local SEO community in Latvia.

The afternoon brought three expert talks — Google’s algorithm updates, Google Search Console, and how conversion optimisation supports SEO — each followed by Q&A and open discussion. It was aimed at SEO specialists, marketers and anyone in Latvia working on search.

Magebit at the SEO Latvia Launch Meetup

Role: Co-organiser. Magebit set the series up with Aigars Cepītis and has run it with him ever since; from the second edition on, the meetups moved to Magebit’s own office on Uriekstes iela.

Why we do it: search is a large part of what we do for merchants, from SEO for e-commerce stores to conversion work, and a local community where practitioners compare notes openly makes everyone’s work better — ours included.

Talks

Surviving the Era of Google’s Aggressive Updates

Speaker: Ritvars Lauza (Sellfy)

Over the preceding 18 months, Google’s algorithm updates had shaken many industries. Ritvars shared the real-world impact on business, how the SEO team at Sellfy responded, and the key lessons learned.

Google Search Console – Opportunities & Challenges

Speaker: Edgars Koroņevskis

Google Search Console is a must-have, free tool for any SEO specialist. Edgars covered practical ways to build SEO strategies and evaluate performance with it, followed by a discussion on best practices.

CRO & SEO – A Perfect Match

Speaker: Vilnis Dreimanis

How conversion rate optimisation (CRO) and SEO go hand in hand: Vilnis shared how user experience and sales optimisation work can also lift organic visibility.

Attendees

  • Ritvars Lauza

    Ritvars LauzaSpeaker

    Growth & Product Marketing Lead at Sellfy

    Sellfy
  • Edgars Koroņevskis

    Edgars KoroņevskisSpeaker

    IT & SM Expert at Picco.media

    Picco.media
  • Vilnis Dreimanis

    Vilnis DreimanisSpeaker

    Growth Strategist at VILNIS

Photos from SEO Latvia Launch Meetup

Speakers and guests of the first SEO Latvia Meetup posing for a group photo in a loft office in RigaA speaker presenting to guests seated on sofas and chairs at the SEO Latvia Launch MeetupOpening slide of the talk on surviving Google's aggressive updates, with a guest standing beside the screenEdgars Koroņevskis standing beside his Google Search Console slideA speaker in a white shirt presenting in front of a screen at the SEO Latvia Launch Meetup

About SEO Latvia

We launched the SEO Latvia Meetup in September 2024 with one goal: to kick-start a strong, collaborative, local SEO community in Latvia.

Each edition brings practitioners on stage to talk about what is actually working — Google’s updates, Search Console, CRO, semantic SEO and, lately, how AI-powered search and answer engines are changing how brands get discovered — followed by Q&A and open discussion.

SEO Latvia FAQ

The next date has not been announced yet. The most recent was SEO Latvia Meetup 9 on 4 June 2026.

Yes, the SEO Latvia Meetup is free to attend. Seats are limited, so each edition asks attendees to register in advance on its event page.

The SEO Latvia Meetup is hosted by Magebit at its office at Uriekstes iela 2A in Riga, Latvia. Each evening brings three talks from SEO practitioners, followed by Q&A, open discussion and networking.

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