Adobe Summit 2025
Adobe's annual digital experience conference in Las Vegas, where Magebit follows the Adobe Commerce roadmap and meets merchants and partners.
Adobe Summit 2025
Event Location
The Venetian Convention and Expo Center, Las Vegas
Date
18–20 March 2025
About Adobe Summit 2025
Adobe Summit 2025 was Adobe’s digital experience conference, held on 18–20 March 2025 at The Venetian Convention and Expo Center in Las Vegas, with separately ticketed pre-conference training on 17 March. Keynotes on 18–19 March were followed by more than 300 sessions and hands-on labs across 13 tracks and a Community Pavilion expo, with selected sessions streamed online. AI agents led the announcements, and guest speakers included Coca-Cola CEO James Quincy and JPMorganChase CEO Jamie Dimon. The full programme was on the official Adobe Summit website.
Magebit at Adobe Summit 2025
Team: Nigel Leadbitter and Kalvis Ceizins.
We attended as visitors, following the keynotes and exploring the expo floor to keep up with where Adobe is taking the platform our Adobe Commerce development team builds on. The commerce announcements were the reason to be in the room: they change how merchants on Adobe Commerce will host, upgrade and extend their stores, and those were the conversations we had with merchants and partners between sessions.
Highlights
- Adobe Commerce as a Cloud Service — a fully SaaS edition of Adobe Commerce with no versions to manage and updates applied automatically, so merchants on it no longer plan and pay for their own version upgrades.
- Adobe Commerce Optimizer — storefront, catalog and merchandising tools that run on top of an existing commerce back end, for merchants who want faster pages and better SEO without replatforming.
- Adobe Experience Platform Agent Orchestrator — a single interface to manage AI agents from Adobe and third parties, launched with ten purpose-built agents for marketing and creative teams.
- Brand Concierge — a new application for configuring AI agents that guide shoppers from exploration to a purchase decision, Adobe’s answer to conversational commerce.
- GenStudio for Performance Marketing — self-service creation of on-brand paid social ads, display ads and marketing emails.
Attendees
Nigel Leadbitter
eCommerce expert & Account Manager at Magebit
Kalvis Ceizins
Shopify Specialized Account Manager at Magebit
Photos from Adobe Summit 2025
Adobe Summit 2023
Event Location
The Venetian Convention and Expo Center, Las Vegas
Date
21–23 March 2023
About Adobe Summit 2023
Adobe Summit 2023 was Adobe’s annual digital experience conference, held on 21–23 March 2023 at The Venetian Convention and Expo Center in Las Vegas. It was the first in-person Summit since 2019, run as a hybrid event with keynotes streamed online, and it opened with pre-conference training on 19–20 March. Keynotes, breakout sessions and an expo covered Adobe Experience Cloud, including Adobe Commerce, for marketers, digital and e-commerce leaders, and developers. The full programme was on the official Adobe Summit website.
Magebit at Adobe Summit 2023
Team: Managing Director Kristaps Rjabovs with business developers Kārlis Stīpnieks and Anete Andruškeviča.
We attended as visitors on a business development trip: following sessions on Adobe’s products, including the Adobe Commerce platform we build on, meeting potential partners and leads, and reconnecting with a client we first met at Meet Magento New York 2022. Evenings went to the Summit’s networking events, from bowling to drinks with industry peers. The trip is written up on our blog: Viva Las Vegas: Magebit Takes on Adobe Summit.
Highlights
- Adobe Firefly — Adobe debuted Firefly, its family of generative AI models for image generation and text effects, trained on Adobe Stock and licensed content so the output is safe for commercial use.
- Sensei GenAI services — generative AI services built into Adobe Experience Cloud as a co-pilot for marketers, the first sign of where AI was heading across the stack Adobe Commerce belongs to.
- Adobe Product Analytics and Adobe Express for enterprise — one view of customer journeys for marketing and product teams, and content creation opened up to people without design skills.
- Guests on stage — keynotes and conversations with Aaron Sorkin, Tig Notaro, Peyton Manning and Damar Hamlin, and AMD’s Dr. Lisa Su, plus a live concert by Macklemore and Rev Run that our team attended.
Attendees
Kristaps Rjabovs
Co-founder at Magebit
Karlis Stipnieks
Key account Manager at Magebit
Anete Andruškeviča
Business Developer at Magebit
Photos from Adobe Summit 2023
Adobe Summit FAQ
The next date has not been announced yet. The most recent was Adobe Summit 2025 on 18–20 March 2025.
Yes. Adobe Summit is Adobe's own conference for its Experience Cloud products, which include Adobe Commerce (Magento), alongside analytics, content, personalisation and AI. Merchants on Adobe Commerce attend to hear where Adobe is taking the platform and to meet Adobe partners in one place.
Magebit, an Adobe Solution Partner, attends Adobe Summit in Las Vegas as visitors rather than exhibitors, so there is no booth to find. Contact Magebit before the event to arrange a meeting during the conference.
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