HIVE UK eCommerce Showcase 2025

About HIVE UK eCommerce Showcase 2025

HIVE UK 2025 was a one-day Magento and Hyvä showcase held on 16 October 2025 at 8 Bishopsgate in London, co-hosted by Mollie and Hyvä. The afternoon opened with a Hyvä keynote and an interactive Hyvä roadmap session, then moved to the showcase itself: shortlisted agencies pitched real projects in a few minutes each, the audience voted live, and the HIVE Excellence Awards were presented the same day, followed by drinks and an afterparty. The award categories were Best Performance Improvement, Most Innovative Website or Solution, Best Site Conversion Improvement and Quickest Time to Market. Details of the current edition are on the official HIVE page on Mollie’s website.

Magebit at HIVE UK 2025

Pitch: the Hyvä rebuild of Joma Jewellery and Katie Loxton

Speaker: Karlis Stipnieks (Magebit)

Karlis showed how our Hyvä rebuild of the two UK jewellery and gifting brands, built on our Venta theme, took performance scores from the mid-30s to above 90, replaced a two-step checkout with a one-step one, and lifted add-to-carts by 29% and revenue by 14.32%. The project was shortlisted for Best Site Conversion Improvement; the category went to another agency.

Award: The judges added a special eCommerce Excellence Award on the day and gave it to Magebit for Dunkin’ UK, our move of the franchise’s site from WordPress to Adobe Commerce with a Hyvä frontend, which lifted PageSpeed from around 60 to 95+.

Team: Karlis Stipnieks and Kristaps Rjabovs, meeting UK merchants and partners about Adobe Commerce, Hyvä and faster go-lives with Venta.

Kristaps wrote up the day, both projects and the roadmap in our HIVE 2025 recap.

Highlights

• Hyvä Admin: a widget-based Magento admin dashboard with layouts per role, so marketing and support each see what matters to them.
• Hyvä CMS: live-preview, drag-and-drop content editing with version history and scheduling, aimed at marketing teams building landing pages without developers.
• Media and performance tooling: automatic responsive images, WebP and AVIF support, and in-admin cropping on the roadmap.
• Hyvä Checkout and Enterprise: a cleaner, more accessible checkout, better multi-address handling and support for Adobe Commerce B2B features.
• A pitch-first format: short case-study pitches with real numbers instead of long keynotes, judged live by a room of agencies and merchants from across the UK and Europe.