Hiking, travel & adventure gear
Packs and kit for the trail and the trip, sold by activity, capacity and conditions.
eCommerce
for sport
& outdoor
Gear, apparel, equipment and the outdoors. The hard part isn’t the cart, it’s matching the right kit to the right person and keeping them coming back.
Shopify Plus Partner
55+ Shopify certifications
#1 Adobe Commerce partner
Hyvä Platinum Partner
#1 most certified Hyvä agency
Award-winning agency
3× eCommerce excellence award
Klaviyo Gold Partner
Email, SMS & CDP
ISO certified
9001 & 27001
The sport & outdoor brands we build for
Sport commerce
plays by its own rules
Gear, apparel, equipment or the great outdoors, sport breaks the assumptions most platforms are built on. The edge cases are the whole job.
Size, sport & spec guidance
Activity & level finders
Customization & configurators
Team kit & squad ordering
Launch & drop tooling
Cross-border tax & duty
The right kit for the right body
Size, sport, level and discipline. Get the fit or spec wrong and it comes back as a return.
Gear is a considered buy
Technical specs, comparisons and reviews do the selling on high-consideration kit.
Custom makes it theirs
Customization, configurators and team kit turn a product into the customer’s own.
Demand spikes hard
New seasons, launches and weather swings bring traffic surges that break ordinary stores.
We build the whole of sport & outdoor retail
Across 13 years we’ve built for gear, apparel, equipment and outdoor brands alike. Outdoor is one of the things we do, not the only thing.
Team sports & equipment
Bats, gloves and team kit, with customization, sizing and squad ordering.
Bikes, running & winter sports
Bikes and running in summer, skis and boards in winter, season by season.
Leisure, games & outdoor play
Grills, pool and game tables, trampolines, with configurators and delivery built for size.
Bottles, hydration & on-the-go
Bottles, drinkware and gear for everyday and the outdoors, sold across regions.
Water sports & swim
Swim and water gear, sold by discipline, size and club, with seasonal demand.
Trade buyers and retail customers, often in one store
Sport and outdoor brands sell to clubs, teams, retailers and the public at once. We build for each without compromising the other, and show the right experience, and the right pricing, to each buyer.
B2B, clubs & wholesale
Retailer and distributor accounts, roles and limits
Wholesale, tier and contract pricing from the ERP
Team and squad ordering with bulk and roster tools
Net terms, credit limits and on-account payment
Cross-border tax and duty for international trade
B2C & D2C
Fast, mobile-first storefronts that convert
Size, sport and spec guidance that reduces returns
Customization, team kit and gift options
Subscriptions, loyalty and saved details
Reviews, UGC, content and SEO that bring buyers in
Everything a sport & outdoor store runs on
The full surface area of a serious sport platform, from catalog and pricing to customization and subscriptions. The same commerce foundation underneath, with deep specialisms where sport needs them.
The catalog and markets layer underneath
A large, technical, seasonal catalog kept clean and correct, sold across markets, languages and brands from one platform.
Size, color, spec and variant families across large ranges
Customization and made-to-order options held in the catalog
Per-market storefronts, pricing, currency, tax and language
Cross-border duty and tax handled at checkout
PIM and supplier-feed ingestion for large seasonal catalogs
Multi-brand, multi-store, multi-region management from one platform
The commerce foundation, done properly
Before anything sport-specific, it still has to be a fast, reliable store. This is what every sport site needs.
Accounts with order history and fast reorder
Wishlists, saved items and back-in-stock alerts
Payments, wallets and local methods per market
Delivery options, tracking and returns
Gift options, messaging and packaging
ERP and back-office integration
Free Gift
Sport is global by default
One store, selling everywhere. We build sport stores that feel local in every market, price, payment, sizing and delivery, without running ten separate sites.
One product, right in every market
United KingdomPrice£120
SizeUK 9
EuropePrice€138
SizeEU 43
United StatesPrice$149
SizeUS 10
Duty in the price, local payment methods at checkout, the right size chart on the product page.
Landed cost at checkout
Duty and tax calculated per destination, no surprises at the door.
Sizing that translates
Size charts and conversions surfaced per market, UK, EU and US.
Local price, currency and payment
The right price and the right payment methods in every market.
One catalog, every market
Stock, content and campaigns managed once, sold everywhere.
Fit, before the buy
Size charts, fit guidance and reviews-by-size, so the shopper orders once.
Exchange-first returns
Self-service returns that offer the right size or a credit before a refund.
Keep the revenue
Instant exchanges, store credit and bonus-credit incentives that save the sale.
Learn from every return
Return reasons wired to analytics, so sizing and product issues get fixed at the source.
Returns, solved
before they happen
Sport’s biggest cost isn’t acquisition, it’s the box coming back. We build the store to get fit right the first time, and to turn the returns that do happen into exchanges, not refunds.
Return requestToo small
Exchange for UK 10
Free · ships today
Store credit
+10% bonus
Refund
5–7 days
Find the right product. Fast
In a sport catalog, search and discovery are the store. We tune the engines the industry trusts, then build the size, spec and merchandising logic on top.
AI-grade search,
themed and tuned
We’ve shipped enterprise search (including Algolia) on production sport stores, deeply customized rather than dropped in.
MSize, spec & variant-aware results
Surface what’s in the shopper’s size and spec, in stock and shippable to them.
RunningActivity & level finders
Guide a shopper from “I’m starting out” to the right gear for their sport and level.
Compare & spec discovery
Compare specs, capacities and features side by side, not just SKUs.
Merchandising that converts
Launches, bundles, team kit and cross-sell, no developer needed.
The features only sport needs
This is where it stops being a normal store. Built for spec, size, customization and the way gear actually sells, and for the clubs and trade behind it.
Spec, fit and customization
Spec sheets, comparison and buying guides
Size, fit and activity guidance
Product customization and configurators
Team kit, naming and squad ordering
Reviews, ratings, photo and video UGC
Loyalty, trade and seasons
Subscriptions, loyalty, points and referrals
Club, team and wholesale accounts with trade pricing
Launch and drop tooling for high-demand releases
Pre-orders, made-to-order and waitlists
Cross-border tax, duty and multi-market pricing
The right platform for your store
The platform should fit your catalog, markets and team, not the other way around. We’ll recommend what’s genuinely right for you, build it properly, and tell you honestly when you’ve outgrown it.
Our default for direct-to-consumer
Shopify Plus, fast, content-led DTC
Themed Liquid or headless Hydrogen storefronts
Checkout extensibility and Shopify Functions
Subscriptions, loyalty and reviews wired in
Customization, configurators and team kit
Activity and spec finders
Klaviyo, Shopify Markets, B2B and POS
55+ Shopify certifications
Shopify POS certified
+147150+ people team
For B2B and complex catalogs
Adobe Commerce (Magento), for multi-brand, global and scale
15+ localized storefronts on one codebase (Hydro Flask)
Deep B2B, club and wholesale, contract pricing & permissions
Hyvä and Venta front-ends for speed at catalog scale
Configurators and made-to-order at scale
Cross-border tax, duty and multi-market pricing
ERP, PIM & marketing-automation integration
#1 Adobe Commerce partner worldwide
Most certified Adobe agency worldwide
40+ projects delivered
ISO 27001 & 9001
When you’ve outgrown the box
Custom / headless, when the platform is the constraint
Headless storefronts on Hydrogen / Oxygen or PWA Studio
Bespoke REST and GraphQL integrations into any back office
Custom checkout, pricing and merchandising logic
Performance engineered to your catalog and traffic
Secure pipelines into systems with no public API
Full ownership of the stack, no platform ceiling
Headless & PWA
REST & GraphQL
Performance-first
Connected to everything a sport store runs on
A store is only as good as the systems behind it. On Shopify that’s the stack, tuned and wired together. On Adobe Commerce, deep ERP, PIM and warehouse integration, with multi-brand catalog and order data wired together.
SAP
Enterprise ERP
Microsoft Dynamics 365
ERP / CRM
Oracle NetSuite
Cloud ERP
Business Central
Microsoft ERP
Sage
Mid-market ERP
Infor
Enterprise ERP
Acumatica
Cloud ERP
Epicor
Manufacturing ERP
Odoo
Open-source ERP
QuickBooks
Accounting
Anything else
We'll build the integration
Klaviyo
Email / SMS
Omnisend
Email & SMS
Dotdigital
Lifecycle
Mailchimp
Attentive
SMS marketing
Segment
CDP
mParticle
CDP
Anything else
We'll build the integration
Nosto
Personalization
Klevu
AI search & discovery
Rebuy
Personalization & upsell
Dynamic Yield
Experience personalization
Anything else
We'll build the integration
Okendo
Reviews & UGC
Yotpo
Reviews & UGC
Loox
Photo reviews
Judge.me
Product reviews
Bazaarvoice
Reviews & UGC
Anything else
We'll build the integration
LoyaltyLion
Loyalty & rewards
Smile
Loyalty points
Yotpo
Loyalty & referrals
Recharge
Subscriptions
Loop
Returns & exchanges
Anything else
We'll build the integration
Gorgias
Helpdesk
Zendesk
Customer support
Intercom
Support & messaging
Re:amaze
Helpdesk & live chat
Anything else
We'll build the integration
Plus bespoke REST and GraphQL integrations, Shopify Flow automations, and secure pipelines into ERP, warehouse and back-office systems where there’s no public API.
Built for your biggest launch
A new-season drop, an influencer post or Black Friday shouldn’t take the store down. Whether you’re on Shopify Plus or Adobe Commerce, we keep the store fast, secure and online when traffic surges.
Performance & Core Web Vitals
Speed programs that keep pages fast at catalog scale, mobile first.
Launch & peak-season readiness
Load and stress testing ahead of launches and seasonal peaks.
Security & data protection
PCI-compliant payments, data privacy by design (GDPR, CCPA), ISO 27001 & 9001, audited every year.
Monitoring & uptime
Proactive alerting and defined SLAs, with a team on hand when it matters.
We build for sport & outdoor leaders
Gear, apparel, equipment and outdoor brands, live, in production, and run by dedicated Magebit teams.
Global outdoor-bottle and gear brand, part of the Helen of Troy portfolio.
- 15+ localized storefronts across the Americas, Europe and APAC
- Local language, currency, tax and checkout in every region
- Region-aware catalog so shoppers see what’s right for them
A Belgian mobility and comfort-living retailer.
- Product configurator for build-to-spec ordering
- Multi-store across Belgium and the Netherlands, in two languages
- Rich, content-led category and product pages
A US team-sports retailer built around custom gear.
- “Design your own” customization builder for bats and gloves
- Per-product upsell and add-on options shown in context
- Team and squad ordering alongside the public store
Hiking, travel and adventure packs and outdoor gear.
- Catalog organized by activity, capacity and trip type
- Pack fit, volume and feature guidance on the product pages
- At-a-glance product-feature icons that explain each pack’s tech
A seasonal bike, running and winter-sports retailer.
- Bikes and running gear in summer, skis and boards in winter
- Season-led catalog that switches with demand
- Size, spec and discipline guidance across large ranges
What partners say about us
Magebit rebuilt our store from the ground up and it shows. The site is faster, easier to manage, and both our brands now run on one platform.
Maxim Van Broeck
CEO
Appreciate everyone’s hard work and effort in moving us forward!
Alex Brynou
Director of Systems Architecture
Magebit understands that performance and brand both matter. They keep our store fast and flexible, and they’ve been a reliable partner for years.
Kristof Kruse
CTO
A genuine partner. Magebit knows our platform, responds fast, and helps us move forward season after season.
Mark Hather
eCommerce Director
Magebit hosting the Shopify Dinner.
Close collaboration
with Shopify
We work hand in hand with Shopify and host the Shopify Dinner, an exclusive evening that brings the commerce community together for content, conversation and connections you won’t find anywhere else.
50+
Projects delivered
55+ Shopify certifications
Shopify Plus Partner
6 reasons sport brands choose Magebit
Not because we say we know the industry, but because we can show it, live stores run by dedicated teams.
- 1
We've done it before
Outdoor, team-sport and gear platforms for Hydro Flask, Osprey, Better Baseball, Larry vs Harry and more.
- 2
One in-house team for the whole store
Design, development, integrations, configuration, marketing, SEO and content, every discipline your store needs under one roof, in one agency.
- 3
We speak sport at scale, UK, EU, US and beyond
Seasonal catalogs, customization, configurators, cross-border tax and duty, clubs, wholesale and loyalty.
- 4
Shopify-first, with the partnerships to back it
Shopify Plus Partner and Klaviyo Gold Partner, plus Adobe Gold and Hyvä Platinum when you need them.
- 5
Relationships that last years
Our sport clients stay. Dedicated teams run and improve their platforms long after launch, and we visit them on-site.
- 6
Enterprise-grade by default
ISO 27001 and 9001 certified, audited every year, with the security and uptime launches and seasonal peaks depend on.
Hydro Flask, World Traveler Award at Meet Magento NYC
World Traveler Award winner
Our global build for Hydro Flask won the World Traveler Award at Meet Magento NYC, recognizing a multi-region rollout that feels native in every market while sharing one brand system and codebase.
15+
Localized storefronts worldwide
90+
Core Web Vitals across regions
1 codebase
One brand system, every region
3 regions
Americas, EU and APAC. Local language, currency, tax
AI without ripping out your stack
You don’t have to replace your platform, your ERP or your catalog. We build a middle layer that connects all your data points, then make it do what you actually want. Your systems stay exactly where they are.
1
Plug into your data
Store, ERP, catalog, stock and order history. We connect to what you already run, nothing gets ripped out or migrated.
2
Make it do what you want
A secure layer links every data point into one grounded source of truth, then we build search, gear finders, support or reorder around your goals.
3
Tune & guardrail
We evaluate, add guardrails and route to a human where it matters, and keep improving it once it’s live.
Grounded AI, with a human where it counts
Magebit AI
I’m hiking the Alps for a week, which pack size and fit do I need?
Thinking ...
Reads the catalog by capacity, fit and activity- Matches a pack to the trip, body and load
Confirms what’s in stock and shippable to them
The Talon 22 fits your back length and it’s in stock. Want me to add a rain cover?
Magebit AI
Can I customize this bat, and will it arrive before the season?
Working …
- Opens the customization options for the product
- Confirms the build and lead time
Checks it lands before the date that matters
Yes, add your name and number. Built and shipped in 10 days, before your season opener.
Magebit AI
Where’s my order, and can I change the delivery address?
Working ...
- Finds the order across the store and ERP
- Confirms delivery status and ETA
- Updates the address or amends the order in one step
Ships tomorrow. I’ve switched delivery to your work address, tracking stays the same.
Got a problem you think could be automated?
Bring it to us, your stack stays where it is. Let's talk, and we'll figure out how.
Magebit team at Meet Magento
The world’s leading
Magento agency
By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet. Proof that the depth is real, not a logo on a page.
#1 Adobe agency worldwide
Most certified Adobe agency worldwide
#1 Most certified Hyvä agency
Adobe Subject Matter Expert
Your store’s next season is one decision away
Whether it’s a global rollout that has to feel local, a customization builder that turns gear into the customer’s own, cross-border tax that changes at every border, or clubs and DTC in one store, we’ve solved it before. Tell us the part that’s holding you back and we’ll map the build together.
— Kristaps Rjabovs, Managing Director
Frequently asked questions
If you can’t find the answer you’re looking for, feel free to reach out to us. We’re here to help!
Yes. We’ve built across outdoor gear, team sports, apparel and big-ticket equipment, each with its own merchandising, spec and fit logic. One platform carries all of them, cleanly.
Yes, it’s one of the things we do most. We map URLs, preserve metadata and structured data, and set up redirects so rankings carry over. We run sport stores across Shopify and Magento.
Yes. Consumers see retail pricing and a clean shopping experience; clubs, teams and wholesale partners see trade pricing, squad ordering and net terms.
Yes. Product customization, configurators and squad ordering built into the catalog and checkout, the model behind Better Baseball’s bat and glove builder.
Yes. One brand and codebase, localized per region with local language, currency, tax and checkout, the model behind Hydro Flask’s 15+ storefronts.
Yes. A secure middle layer connects your store, ERP, catalog and stock, then AI on top, search, gear finders, support and reorder, grounded in your data, with a human in the loop where it matters.
Launch is the start. Most clients stay with a dedicated team for support, optimization, SEO and email, and we visit them on-site.
Tell us what you sell
Gear, apparel, equipment or outdoor goods, for the UK, EU, US or beyond. We’ve almost certainly built it before, on Shopify, Adobe Commerce or fully custom. Bring us the hard part.
- 1
A real specialist replies
Not a sales script.
- 2
Straight platform advice
We’ll tell you which platform fits before any pitch.
- 3
No obligation
The plan is yours to keep.