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Shopify to
Magento 2
migration

Move from Shopify to Magento 2 (Adobe Commerce) without losing data, rankings or a single day of sales.

Adobe Commerce gold partner
#1 Adobe Commerce partner worldwide
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Hyvä Platinum Partner
40+ projects delivered
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ISO 9001 & 27001
Audited every year
Hyvä certification badges, 55+ certified developers
#1 Most Certified Hyva Agency
Adobe certified: Professional, Expert and Master, 200+ certifications
200+ Adobe Commerce Certifications
Shopify Plus Partner
55+ Shopify certifications

Trusted by brands globally

  • Madara logo
  • Osprey logo
  • Joma Jewellery logo
  • Swedbank logo
  • The Body Shop logo
  • Hydro Flask logo
  • Dunkin logo
  • Henry Schein logo
  • Daimler logo
  • Vw logo

The signals it's time to leave Shopify

Shopify is a great place to start. These are the walls brands hit when they've outgrown it.

The platform tax, illustrated

Plan tier
Rises as you grow
App subscriptions
One per missing feature
Transaction fees
Off Shopify Payments

Your monthly Shopify bill

Keeps climbing

Often more than hosting a store you own outright.

  • The platform tax

    Fees, rising plan tiers and an app stack that quietly adds up.

  • Checkout you can't fully control

    Customization is gated. On Magento the checkout is yours.

  • Catalog complexity limits

    Variant ceilings and metafield workarounds instead of real attributes.

  • B2B as an add-on, not a foundation

    Company accounts, quotes and punchout are native to Adobe Commerce.

  • One store per store

    True multi-store, multi-language, multi-currency, from one backend.

  • Locked URL structure

    /products/ and /collections/ are forced. On Magento URLs are yours.

  • Your data, their platform

    Own the code, data and infrastructure instead of renting all three.

Should you stay, or should you move?

  • Adobe Commerce

    Move to Magento 2 (Adobe Commerce)

    • You're fighting the platform: complex catalog or B2B
    • Multi-store plans, or an app bill like a second payroll
    • Full ownership of checkout, code and data
    Adobe

    #1 Adobe Commerce partner worldwide

  • Shopify

    Stay on Shopify, done properly

    • Lean D2C with a simple catalog is often best where it is
    • Slow pages or messy apps need optimization, not a move
    • We'll say so, and do that work with you
    Shopify

    Shopify Plus Partner55+ certifications

  • Not sure? We'll tell you which

    • One consultation maps your catalog and operations
    • A straight answer, even if it’s “stay where you are”
    • No obligation, the plan is yours to keep

    Free consultationNo obligation

Smiling young man with short dark hair wearing a dark shirt and gray cardigan in front of a gray brick wall.

We have no reason to push you either way

We work with both Shopify and Magento every week. Whichever answer it is, you'll hear it straight.

Book a free consultation

What maps to what

Nothing you rely on gets lost in translation. Every Shopify concept has a Magento home, usually a more capable one.

Each row is Magento 1 → Magento 2

  • ShopifyCollections

    Magento 2Categories, with dynamic category rules

  • ShopifyMetafields

    Magento 2Native attributes & attribute sets

  • ShopifyProduct options & variants

    Magento 2Configurable products, no option ceiling

  • ShopifyApps, subscriptions that add up

    Magento 2Native features plus extensions you own

  • ShopifyLiquid theme

    Magento 2Hyvä storefront with Venta, our production-ready theme

  • ShopifyShopify checkout

    Magento 2Fully customizable checkout you control

  • ShopifyShopify Payments

    Magento 2Your choice of PSP, no lock-in, no penalty fees

  • ShopifyDiscount codes

    Magento 2Cart & catalog price rules, far more granular

  • ShopifyShopify Markets

    Magento 2True multi-store, multi-language, multi-currency

  • ShopifyShopify B2B (Plus)

    Magento 2Native B2B: company accounts, quotes, contract pricing, punchout

Your data, moved and verified

Everything Shopify lets out, we take with you: mapped, migrated, reconciled. And the one thing it doesn't let out, we handle properly.

  • Products

    Full catalog: variants, options, media, metafields.

  • Customers

    Accounts, addresses, groups and marketing consents.

  • Order history

    Complete, so support and reporting don't lose their memory.

  • Discounts & gift cards

    Recreated as price rules and gift card balances.

  • Content

    Pages, blogs and navigation carried over.

  • Validation

    Record-by-record reconciliation reports from our AI agents.

The password truth, we say it upfront

Shopify never exports customer password hashes, so no migration vendor can move them. We put the first-login reset flow and re-engagement emails in the cutover plan, not in the cleanup after it.

First login after launch

  • j.novak@gmail.comReset link sent
  • a.brooks@gmail.comNew password set
  • m.sullivan@yahoo.comSigned in
  • s.kowalski@outlook.comReset link sent

SEO: surviving the move from Shopify's locked URLs

Shopify forces /products/ and /collections/ into every URL. Moving means every URL changes, which is exactly why SEO is a named workstream, not a hope.

Migration

A Magebit migration

  • Every URL 301-redirected 1:1, no chains, no blankets
  • Metadata, canonicals and structured data carried over
  • Faster pages on Hyvä, so rankings usually improve

A careless migration

  • Blanket redirects dump every URL on the homepage
  • 404s pile up as old links and bookmarks die
  • Rankings earned over years reset to zero

How rankings survive, step by step

  1. 1

    Benchmark before touching anything

    Full crawl and URL inventory, current rankings, traffic and top-earning pages recorded as the baseline.

  2. 2

    Map every URL, 1:1

    Each /products/ and /collections/ URL gets a 301 to its new Magento home. No chains, no blanket redirects.

  3. 3

    Recreate the on-page layer

    Metadata, canonicals and structured data rebuilt on the new store before launch, not left for after.

  4. 4

    Ready staging for the switch

    XML sitemaps generated, robots rules prepared, Core Web Vitals passing, all while staging is still blocked from indexing.

  5. 5

    Cut over clean, then watch

    Redirects live at the moment of switch, new sitemap submitted, Search Console updated. Then daily rank and 404 monitoring against a 30/60/90-day benchmark.

How we run a Shopify migration: FLOW, phase by phase

FLOW (Frame, Lay Groundwork, Output, Win) is the delivery framework behind 12 years of Magebit projects. Here's what each phase means when the store you're leaving is Shopify.

Nothing gets built until the whole move is mapped: your catalog, your app stack, and the data Shopify will actually let out.

  • Full inventory: Structure, variants and media inventoried; metafields mapped to attribute sets
  • App audit: Every app catalogued and given a destination, native feature, extension or custom build
  • Data access plan: Admin APIs vs exports vs custom extraction, decided per data type
  • Passwords: Never exportable from Shopify, so the first-login reset flow is designed upfront
  • Risk register: Discount logic, gift card balances, data inside third-party apps, each named
  • Team & plan: Team assigned, you meet your project manager, everyone aligned on what and why

Discovery & planning

  1. Data audit

    12,480 products

  2. Apps & integrations

    18 apps: 12 replaced

  3. Risk register

    7 risks

Clarity
of next steps

Reduced
risks

Time
efficiency

A fresh Magento 2 is installed and environments are verified. The key Shopify-specific step: designing where your data lands before it moves.

  • Metafields become real attribute sets, mapped before any import
  • Extensions go in first, so every record has a proper home
  • Hyvä / Venta foundation stood up, so design starts immediately
  • Quote Workshops lock app decisions, item by item
  • Closes with kick-off: timeline agreed, no open questions

2.4.7

  • Products0 of 12,480
  • Customers0 of 8,120
  • Orders0 of 41,000

The store runs, verified and empty. Data lands next

Environments

  • Local
  • Dev
  • Staging

Extensions

  • Hyvä theme
  • Algolia search
  • ERP sync
  • Payments
  • 1

    Fresh Magento 2

    Installed, environments set up and verified

  • 2

    Attribute sets

    Designed upfront, so metafields land properly

  • 3

    Extensions first

    Rebuilt, so every record has a proper home

  • 4

    Hyvä + Venta foundation

    Stood up, so the design track starts immediately

Data and design run side by side, reviewed with you as they go.

Track 1 · Data & functionality

  • Short iterations with regular client reviews
  • QA every day, not at the end
  • Weekly progress, hours, budget & blockers
  • App-replaced features built before cutover

Track 2 · Design

  • Storefront rebuilt on Hyvä for portability
  • Venta foundation, branded for you
  • Runs in parallel with the data work, not after it
  • Your Shopify store keeps selling

Your Store

Men's Performance Crewneck T-shirt on a Venta storefront product page.

Data & functionality

  • Subscriptionsrebuilt
  • B2B pricing tiersrebuilt
  • ERP syncconnected
  • Products · 12,480imported

Launch day is the least dramatic day of the project.

  • UAT: test and approve on your real, migrated data
  • Dry run: full go-live rehearsal, including the 301 redirect map
  • Go-live: a DNS switch away from Shopify, rollback standing by
  • Hypercare: rankings monitored, 404s triaged, orders flowing
  • Shopify stays warm: not cancelled on launch day, closed only once the new store is proven

GO

4 of 4

Checks passed

  • UAT signed off
  • Dry run clean
  • Checklist complete
  • Team on call

After launch

Hypercare, then SLA

Standing by

Rollback plan

Smiling young man with short dark hair wearing a dark shirt and gray cardigan in front of a gray brick wall.

The same FLOW, proven

The same FLOW that's run 100+ migrations, with every step translated into Shopify's language before we start.

Book a free consultation

The fast lane: Hyvä + Venta

Leaving a SaaS platform shouldn't mean starting from a blank page. With us, it doesn't: the storefront foundation is already built.

Storefront speed

Typical theme frontendHeavy, slow to load
Hyvä storefrontRadically lighter

Core Web Vitals in the green

  • LCP
  • CLS
  • INP
  • 90+Performance

Hyvä: the storefront technology

Hyvä replaces Magento's default frontend with a radically faster one: Core Web Vitals in the green, pages that load like the SaaS store you're leaving promised to.

Hyvä Platinum Partner

40+ Hyvä projects delivered

+52

55+ certified developers

Our own theme, built on Hyvä

We kept rebuilding the same foundations, so we perfected one. Your Magento 2 storefront starts from a proven base we brand and extend for you.

  • Conversion-ready storefront components, from one config
  • Magebit-built extensions: SEO, GDPR, tracking and more
  • Compatible with the whole Hyvä ecosystem
  • Performance patterns from 40+ Hyvä projects baked in
  • Configure-first and cleanly upgradeable after launch

demo.ventatheme.com

Magebit’s production-ready theme on Hyvä

Venta storefront on a laptop showing a collection banner and category tiles.The same Venta storefront on a phone.
  • The storefront track shrinks.

    Configure and brand a proven foundation instead of coding from scratch.

  • The two FLOW tracks converge sooner.

    While data migrates, the Venta storefront is branded and extended in parallel.

  • Quality isn't rushed, it's pre-built.

    The speed comes from starting further ahead, not from cutting corners.

Trusted by brands running Venta

  • Drybar logo
  • Osprey logo
  • Joma Jewellery logo
  • Oxo logo
  • Hummingbird Bakery logo
  • Mysport logo
  • Katie Loxton logo
  • Lichtkoning logo
  • Swisscuban logo
  • Belomax logo

Are you ready to start your
e-commerce success with Hyvä?

By improving site speed and user experience, Hyvä helps your store meet Google's Core Web Vitals, leading to better SEO rankings and increased visibility in search results.

Read more about Venta

What partners say about us

Appreciate everyone’s hard work and effort in getting us there!

Alex Brynou

Director of Systems Architecture

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The Magebit team in Times Square, New York.
iSTYLE logo

Magebit truly understands our business needs and proactively provides solutions that simplify our work and improve our customer experience.

Szilárd Baróti profile image

Szilárd Baróti

Ecommerce Project Manager

Rare Seeds logo

Within just two to three months, they resolved issues that previously seemed unresolvable.

Tim Johnson profile image

Tim Johnson

CTO

Vita Juwel logo

Magebit does an excellent job covering every one of our needs.

Daniel Eisen profile picture

Daniel Eisen

CEO

Why ambitious brands choose Magebit

Adobe Solution Partner

#1 Adobe Commerce partner worldwide

The top-ranked Adobe Commerce agency on the planet, by Adobe themselves.

Read the story
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55+ Hyvä Certificates

The most certified Hyvä agency in the world. Confirmed by Hyvä themselves, twice.

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Award-winning solutions

Innovator, World Traveler, and eCommerce Excellence awards across Meet Magento NYC and HIVE London, and more. Recognized year after year for global, high-performance Hyvä, Magento and Adobe Commerce builds.

Kristaps Rjabovs and the Magebit team

Hyvä Platinum Partner

The most-certified Hyvä agency worldwide and the first Hyvä Platinum Partner in the USA. 55+ certified developers and 40+ projects delivered.

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ISO certified

ISO 9001 & 27001 for quality and security.

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Scrum Alliance certified team

Truly agile team that moves and adapts faster than your typical agency.

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Baymard and CXL certified design team

UX grounded in large-scale ecommerce research.

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Magebit team at Meet Magento, #1 Adobe Commerce agency worldwide

The world’s leading
Magento agency

By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet. Proof that the depth is real, not a logo on a page.

Adobe Solution Partner Gold

#1 Adobe agency worldwide

Adobe certified: Professional, Expert and Master, 200+ certifications

200+ Adobe certifications

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Most certified Hyvä agency

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Adobe Subject Matter Expert

Talk to us

Your next step is one conversation away

We hold partner status on both platforms, so this consultation has no thumb on the scale. Tell us what you run on Shopify, and we'll show you what the move takes, or tell you not to make it.

Reviewed by Kristaps Rjabovs

Co-founder of Magebit, Forbes 30 Under 30

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Frequently asked questions

If you can't find the answer you're looking for, feel free to reach out to us. We're here to help!

No, and anyone who says otherwise is guessing: Shopify never exports password hashes. We design the first-login reset flow and re-engagement emails into the cutover plan, so customers are guided straight back into their accounts instead of hitting a dead login.

Every app gets a destination in the audit: a native Magento 2 feature, an extension you own outright, or a custom build. Much of a typical app stack maps to capabilities Magento ships natively, which is where the monthly app bill goes away.

Yes, when SEO is run as a named workstream. Every URL gets its own 301 to its new Magento home, metadata, canonicals and structured data are rebuilt before launch, and rankings are monitored daily against a 30/60/90-day benchmark.

No, Shopify Payments exists only on Shopify. The upside of the move: you choose your own PSP, negotiate your own rates, and there's no penalty fee for using the provider you prefer.

It depends on catalog size, app count and customization; the consultation gives you a phased plan with real dates. The storefront starts from Venta, our production-ready Hyvä theme, so a redesign doesn't extend the timeline.

It usually makes the case clearer: Plus pricing is where the platform tax bites hardest, and B2B or multi-store needs are exactly where Adobe Commerce is native. We hold partner status on both platforms, so you'll get a straight answer either way.

Tell us what you run on Shopify

Plan, catalog, apps and ambitions. A consultation tells you what the move takes, or that you shouldn't make it, before any pitch.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    If you shouldn't move, we'll say so.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call