Connecting content, commerce, and performance for Doctor Strong

About the project

Doctor Strong wanted a modern e-commerce platform that could support a large, technical dental catalog while showcasing brands through rich, editorial-style content.

The goal was to create a fast, intuitive shopping experience that made it easier for customers to discover products, explore brands, and purchase with confidence.

To achieve this, Magebit built the storefront on Hyvä using Venta, while modernizing the platform, improving catalog discovery, and connecting it with the business systems that manage products, orders, and marketing.

Client challenges

Doctor Strong needed an e-commerce platform that could support both content and commerce at scale. Key challenges included:

1. Optimizing the storefront and content for different professional audiences, including laboratories and clinics
2. A large, technical catalog that was difficult to search and navigate
3. Brand pages that needed richer editorial content instead of standard product listings
4. Complex pricing structures for professional buyers
5. Marketing automation that relied on accurate customer behavior and data
6. ERP and Akeneo PIM integrations to synchronize products, inventory, and orders
7. Maintaining fast performance despite a content-rich storefront

The role of Magebit
^{Where digital magic comes to life}

Magebit rebuilt the storefront on a faster, lightweight Hyvä + Venta architecture, improving the performance score from 36 to 90+ and meeting Core Web Vitals.

• Improved content management
  Magebit built custom brand pages, reusable CMS components, configurable widgets, and product sliders, giving the team greater control over content without ongoing development.
• Enhanced product discovery
  The team refined search, autocomplete, configurable product sorting, and tiered pricing displays, making a large product catalog easier to navigate and compare.
• Connected business systems
  Magebit integrated Akeneo PIM, ERP, Klaviyo, Worldline, and Mollie to automate data synchronization and support marketing, payments, and day-to-day operations.
• Optimized platform performance
  The team improved Core Web Vitals, upgraded the platform to Magento 2.4.8 and PHP 8.4, and delivered ongoing performance and stability improvements.

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