Modernizing a legacy Magento store in just 3.5 months

Magebit helped Kinetics Beauty power a high-speed ecommerce relaunch to support multi-market growth across Europe.
TECHNOLOGY STACK

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HIGHLIGHTS

Fixing a fragile ecommerce foundation

Cross-border tax handling

Multi-market launch in 4 languages

SERVICES PROVIDED

Design

Engineering

Strategy

INDUSTRY

Cosmetics

MARKET FOCUS

Europe

Kinetics Beauty

Kinetics Beauty is a modern nail care brand known for combining high-performance formulas with clean, contemporary design. Built for both salon professionals and everyday users, the brand focuses on creating reliable products using safer ingredients and forward-thinking formulation standards.

As Kinetics expanded across international markets, its ecommerce platform needed to keep pace while supporting multiple regions, customer types, and a growing, product-driven catalog.

Magebit was brought in to take over the existing Magento store, modernize the platform, and prepare it for a stable, scalable relaunch.

Visit kineticsbeauty.com

About the project

Kinetics already had a Magento store in place, but it struggled to support a growing, multi-market business. The platform was built by a previous agency and carried significant technical debt: circular dependencies, broken CMS pages, placeholder content, and incomplete integrations, including a missing UK VAT validation.

Where Magebit came in was to take over, stabilize, and rebuild this system. The team resolved core architectural issues, completed critical integrations, and upgraded the platform to a modern, scalable Magento setup ready for relaunch.

Before
After
Client challenges

Taking over and rebuilding a multi-market B2B and B2C store brought a specific set of challenges:

  1. Upgrade Magento without breaking existing functionality
  2. Resolve technical debt from a fragmented legacy codebase
  3. Support multi-store, multi-language operations
  4. Enable both professional (B2B) and consumer (B2C) journeys
  5. Complete missing integrations, including VAT validation for the UK
  6. Migrate business-critical data accurately
  7. Handle country-specific shipping rules
  8. Deliver a controlled, risk-free go-live
Before
After

The role of Magebit
Where digital magic comes to life

In just 3.5 months, Magebit turned an unstable Magento store into a production-ready platform, rebuilt, upgraded, and launched across multiple markets without disruption.

  • Replacing legacy Magento with a faster frontend 
    Magebit upgraded the platform to Magento 2.4.7-p and rebuilt the frontend using Hyvä, replacing heavy, outdated frontend layers with a lightweight architecture. This resulted in faster load times, improved Core Web Vitals, and a cleaner, more responsive website experience.
  • Killing technical debt at the core 
    The inherited codebase introduced circular dependencies, broken CMS components, and incomplete integrations. Magebit restructured the system at its core by resolving architectural issues, restoring functionality, and closing critical gaps, such as UK VAT validation via HMRC. We also replaced the previous shipping setup with a full DHL integration.
  • Structuring multi-market commerce
    Magebit implemented PRO customer registration with EU and UK VAT validation to support multi-market B2B and B2C commerce. We also built an HMRC VAT API integration from scratch. This is a complex post-Brexit requirement that many agencies aren't well-versed in.
  • Delivering a controlled, production-ready launch
    Magebit executed a full data migration across products, customers, orders, and content while integrating 17 external systems. The platform launched across 5+ localized storefronts (Latvia, Lithuania, Germany, the UK, and International) in four languages.

    Through dry runs and testing, the go-live was completed without critical disruptions, followed by Core Web Vitals optimizations to improve speed and responsiveness.
Before
After

Results we delivered

The figures speak volumes about how Magebit’s work has contributed to the remarkable success of our customers, guaranteeing sustained business expansion.
Increase in customer engagement
54.67%
Returning users growth
23.49%
Time to go live
3.5 months

You are just a message away from success

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We get to know your business needs

Together, we’ll dive into your goals, challenges, and opportunities to craft a clear digital vision tailored to your needs.

2

Initial strategic expertise

We’ll help you overcome immediate roadblocks and share our experience with you, for free.

3

Kick-off offer

Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.

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Magebit provided us with an innovative solution!
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Magebit has been our development partner for many years it's been great!
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Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.