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eCommerce for Automotive

Vehicles, parts, accessories, licenses, fleet and service. Whatever you sell, automotive commerce breaks the rules retail platforms assume.

Adobe Commerce
#1 Adobe Commerce partner worldwide
Hyvä Platinum Partner logo with holographic effect in a stylized lightning bolt shape.
Most certified Hyvä agency
40+ projects delivered
Helping eCommerce since 2014
Shopify Plus Partner
55+ Shopify certifications
Two overlapping ISO certification logos: ISO 9001 and ISO 27001 certified company.
ISO certification
9001 & 27001

The automotive brands we build for

  • Snap On logo
  • Daimler logo
  • Vw logo
  • Stellantis logo
  • Mopar logo
  • Nissan logo
  • Automann logo

Automotive commerce plays by its own rules

Whether you sell whole vehicles, parts, accessories or licenses, automotive commerce breaks the assumptions most platforms are built on. The work is in the edge cases, and the edge cases are the whole job.

Automotive parts storefront with fitment search in a browser window
  • Year / make / model / engine fitment search

  • Part-number cross-reference

  • Quick Order / bulk SKU entry

  • Part diagrams / schematics

  • Multi-warehouse stock support

  • Backorder / ETA visibility

Fitment - The thing has to match the vehicle

From a part that fits a VIN to a license tied to a hardware ID, the wrong match is a return.

Scale - The data is the product

Huge catalogs, interchange, supersessions and feeds that never stop changing.

Accounts - Everyone buys differently

Dealers, distributors, fleets, workshops and retail, often inside the same store.

Identity - Logins come from elsewhere

Single sign-on, entitlements, dealer codes and markets, all honored on arrival.

We build the whole automotive industry

Across 13 years we have built across the entire industry, each segment with its own rules, buyers and integrations, and we treat them as equals. Parts are one of the things we do, not the only thing.

Vehicle & dealership sales

New and used vehicle listings, configurators, reservations and lead capture into the dealer network.

Accessories & tuning

Styling, electronics and upgrade products sold direct to enthusiasts and installers.

Parts & aftermarket

OEM, replacement and performance parts with fitment, interchange and very large catalogs.

Licenses & digital products

Diagnostics software, subscriptions and entitlements tied to vehicles and hardware IDs.

Fleet & heavy-duty

Trucks, trailers and fleet supply with contract pricing, multi-warehouse and bulk ordering.

Workshops & service

Tools, equipment and consumables for garages, plus booking and service workflows.

Trade buyers and retail customers, often in one store

Most automotive stores serve both. We build for each without compromising the other, and show the right experience to the right buyer.

B2B trade

  • Company accounts, roles and approval limits

  • Contract, tier and per-customer pricing from the ERP

  • Quotes, requisition lists and fast reorder

  • Net terms, credit limits and on-account payment

  • Dealer and distributor logins via single sign-on

eCommerce for B2B

B2C & D2C

  • Fast, mobile-first storefronts that convert

  • Vehicle and fitment lookup made simple

  • Clear pricing, promotions and bundles

  • Card, wallet and buy-now-pay-later checkout

  • Reviews, content and SEO that bring buyers in

eCommerce for B2C

Everything an automotive store runs on

The full surface area of a serious automotive platform, from vehicles and licenses to parts and service. The same foundation underneath, with deep specialisms where a segment needs them.

Match the right product to the right vehicle

  • Year / Make / Model / Engine (YMME) selector

  • "My Garage" saved vehicles & fits-your-vehicle filtering

  • ACES & PIES ingestion, VMRS coding for heavy-duty

  • Exploded diagrams, schematics & illustrated catalogs

  • VIN decode and license-plate lookup

  • Check Compatibility validation with clear results

  • Interchange, cross-reference and supersession chains

  • Configurators, kits, assemblies & BOM products

Exploded parts diagram with fitment data

Logins and accounts built for dealer networks

Dealers and partners arrive through corporate single sign-on carrying entitlements, dealer codes and markets. Distributors, jobbers, installers, fleets and retail all buy differently, often in the same store.

  • Single sign-on across multiple identity providers

  • Catalog & pricing assigned by user type on login

  • Company roles & permissions via full ACL tree

  • Approval flows, status holds & forced logout

Dealer network single sign-on providers

From quote to counter to core return

  • Quotes & RFQ with status emails and PDFs

  • Multi-warehouse & multi-branch inventory

  • Backorder / ETA across listing, cart & checkout

  • Hazmat handling & LTL / prepaid freight calculator

  • High-volume, queue-based order export to your ERP

  • Will-call, branch & counter pickup

  • PO methods, central billing & VAT validation

  • RMA, warranty & labor claims with full history

Quote detail with line items and ERP export

Merchandising up front, hardened underneath

Promotions and merchandising the marketing team can run, multi-language and multi-currency storefronts, and the performance, security and reliability program underneath it all.

  • Promotions, campaign scheduling & merch blocks

  • Featured ranges, related products & kit pricing

  • Multi-language & multi-currency, translation import

  • Fitment notes, service data & custom attributes in listings

Storefront merchandising and configurator preview

Find the right product. Fast

In an automotive catalog, search is the store. We implement and tune the engines the industry trusts, then build the fitment and merchandising logic on top.

AI-grade search,
themed and tuned

For OEM portals we build advanced search against complex catalogs, with attribute filtering that respects each dealer's assigned catalog and pricing.

Year make model fitment selector for a Fiat 500

Compatibility & fitment

Vehicle-driven selection so customers only ever buy what fits.

PTO options configurator with view results action

Guided configurators

Walk the buyer to the right spec, then drop it into a cart or quote.

Parts listing with OE numbers and interchange references

Accessories & tuning

Match on SKU, alternate SKU, reference, OE and interchange numbers.

Adobe Commerce, Shopify, or fully custom

We are not tied to one stack. We pick the platform that fits your catalog, your buyers and your roadmap, then build it properly.

Best for depth and complexity

Adobe Commerce (Magento)

  • Enterprise scale: millions of SKUs, multi-store, multi-market

  • Full ownership and unlimited extensibility

  • ACES & PIES, VMRS, interchange & supersession pipelines

  • Deep B2B: dealer codes, contract pricing, ACL permissions

  • SSO across multiple OEM identity providers

#1 Adobe Commerce partner worldwide

Most certified Adobe agency worldwide

#1 most certified Hyvä agency

Connected to everything behind the counter

An automotive store is only as good as the systems it talks to. We connect storefronts to ERPs, CRMs, payment rails, search, identity and analytics, in real time and at volume.

SAP

Enterprise ERP

SAP

Microsoft Dynamics 365

Enterprise ERP

Microsoft Dynamics 365

NetSuite

Cloud ERP

NetSuite

Oracle ERP

Enterprise ERP

Oracle ERP

Epicor

Distribution ERP

Epicor

Infor

Industry ERP

Infor

Sage

Mid-market ERP

Sage

Acumatica

Cloud ERP

Acumatica

Business Central

Microsoft ERP

Microsoft Business Central

MindHarbor

Inventory & orders

MindHarbor

LN ERP

XML order export

LN ERP

Anything else

We'll build the integration

Plus bespoke REST and SOAP integrations, message-queue pipelines for high-volume order and data sync, and secure tunnels into client back-office systems where there is no public API.

Enterprise infrastructure that doesn't blink

Millions of SKUs, peak-season spikes and partner networks across markets, running on hardened, monitored, secure cloud infrastructure with the uptime your business depends on.

Talk infrastructure

Cloud hosting

AWS & Azure, auto-scaling and high-availability for peak-season traffic.

Security & compliance

CSP hardening, WAF, GDPR, ISO 27001 & 9001, audited every year.

Identity & SSO

OAuth2 / JWT, Okta and Azure AD, dealer SSO and entitlements done right.

Monitoring & uptime

Datadog, proactive alerting, stress testing and defined SLAs.

Secure ERP tunnels

VPN / IPsec into back-office systems where there's no public API.

Performance & CWV

Caching, edge / CDN and Core Web Vitals programs at catalog scale.

We build for industry leaders

Direct OEM dealer programs and full automotive platforms for some of the biggest names in the industry, all live and in production.

See all case studies
Automann

A high-volume aftermarket parts platform for the North American heavy-duty truck market

  • Algolia search and AI-personalized catalog
  • Company accounts with status-based access control and multi-warehouse inventory
  • A prepaid-freight calculator and secure ERP integration
  • Magento
  • Algolia
  • Hyva
Automann storefront on desktop and mobile
Snap-on Business Solutions

Essential-tools portals for global manufacturer dealer networks

  • One platform serving multiple OEM programs
  • SSO with dealer-code registration
  • The Loan Tool Program, built end to end
  • Adobe commerce
  • Hyva
  • AWS
Snap-on Business Solutions storefront on desktop and mobile
Mopar

The Mopar-branded store serving Stellantis dealer networks across European markets

  • SSO across two identity providers, dealer codes resolved on login
  • WorldPay cards & GoCardless direct debit with mandates
  • Credit-hold blocking with LN XML order export, multi-language catalog
  • Adobe commerce
  • Hyva
Mopar storefront on desktop and mobile
Daimler

Software, license and digital-product commerce for vehicle diagnostics

  • Corporate SSO with UMAS entitlements
  • FIN-aware product templates
  • Per-market catalogs on hardened AWS
  • Adobe commerce
  • AWS
Daimler storefront on desktop and mobile
S&S Truck Parts

A ground-up platform for a heavy-duty truck & trailer distributor

  • Unbxd AI search with a large company import
  • ACL roles, PTO configurator & RFQ with PDFs
  • Multi-warehouse inventory wired to the ERP
  • Adobe commerce
  • Hyva
  • Venta
  • Unbxd
S&S Truck Parts storefront on desktop and mobile
Volkswagen

Electric car pre-booking that sold out the Volkswagen ID range in 24 hours

  • Pre-booking flow with automated sale assignment to local dealers
  • High-value online payments handled without bank fraud flags
  • Custom one-car-per-customer checkout, launched on Magento
  • Adobe commerce
  • AWS
Volkswagen storefront on desktop and mobile

What partners say about us

Magebit did a great job with the new SBS platform, which is now used widely across the automotive industry.

While they were working on the new solution, they also took good care of our Magento 1 website. I can definitely recommend them for complex digital commerce projects — their strategic approach helps us massively save on operational costs.

Kevin Hughes profile photo

Kevin Hughes

European Technical Director

Snap-on Business Solutions logo
Magebit team with Snap-on Business Solutions in their office.
Automann logo

I can't say enough good things about working with Magebit. The team has been behind every one of our successes, and I recommend them without hesitation.

Bob Toeppner profile image

Bob Toeppner

E-commerce Manager

S&S Truck Parts logo

Magebit rebuilt our B2B platform from the ground up and made the whole process painless. Our customers love the new site.

Robin Pedro profile photo

Robin Pedro

Executive VP, S&S Truck Parts

Volkswagen logo

What I value the most is their exceptional professional approach

Anta Jansone smiling in camera

Anta Jansone

Marketing Project Manager

Engineers who show up, on-site and on-stage

We do not hand automotive to whoever is free. The people who build for this industry visit the clients they build for, know the catalog standards cold, and show up where the industry meets to keep sharpening the craft.

Nauris Miķelsons presenting How Agentic Commerce Solves the Online Trust Gap at Meet Magento Florida

How Agentic Commerce Solves the Online Trust Gap

Nauris Miķelsons

Head of Development Department

6 reasons why automotive brands choose Magebit

Not because we say we know the industry, but because we can show it: live OEM dealer programs, award-winning builds and partnerships that have run for years, not quarters.

  1. 1

    We have done it before, for names you know

    OEM dealer programs and full platforms for Snap-on, Daimler, Stellantis, Mopar, Automann and S&S Truck Parts, Volkswagen and more.

  2. 2

    Award-winning work, on the industry’s main stage

    Back-to-back awards at Meet Magento NYC for innovations and global multi-market rollout, and the most-nominated agency in 2025.

  3. 3

    We speak automotive, not just ecommerce

    Fitment, interchange, supersessions, ACES & PIES, VMRS, dealer codes and OEM single sign-on.

  4. 4

    One partner for every platform decision

    Adobe Gold Solution Partner, Hyvä Platinum Partner and official Shopify Plus Partner.

  5. 5

    Relationships that last years

    Our automotive clients stay. We visit them on-site, embed with their teams, and keep improving the platform long after go-live.

  6. 6

    Enterprise-grade by default

    ISO 27001 and ISO 9001 certified, audited every year, with the security, monitoring and uptime a dealer network depends on.

AI without ripping out your stack

You do not have to replace your platform, your ERP or your catalog. We build a middle layer that connects all your data points, then make it do what you actually want. Your systems stay exactly where they are.

1

Plug into your data

Store, ERP, catalog, fitment, order history. We connect to what you already run, nothing gets ripped out or migrated.

2

Build the middle layer

A secure layer normalizes and links every data point into one grounded source of truth the AI can actually trust.

3

Make it do what you want

Search, fitment, support, recommendations. We build the AI around your goals, wired to live data, not a generic bolt-on.

Grounded AI, unreasonable outcomes

Magebit AI

I need 200 of the M8 bolts we ordered last quarter, at our price.

Thinking ...

  • Decoding the vehicle, model year, axle and engine configuration
  • Searching the catalog with fitment, interchange and supersession data
  • Checking live stock and the customer's contract price across warehouses

Found three compatible pads, in stock at the nearest branch, at the customer's price, with the superseded part already mapped to its replacement.

Magebit AI

Will this fit my truck, and what's my price?

Handling the task ...

  • Looking up the customer's saved vehicles and account terms
  • Validating compatibility against the fitment data
  • Pulling live stock and contract pricing from the ERP

Answered instantly, around the clock. Your team only sees the cases that actually need a human.

Magebit AI

Where is order #58291, and when does the backordered line ship?

Working ...

  • Finding the order across the store and the ERP
  • Checking warehouse status, carrier tracking and the backorder ETA
  • Replying with delivery dates for every line on the order

Status, tracking and ETAs in one answer, with no ticket opened and no hold music.

Smiling young man with short dark hair wearing a dark shirt and gray cardigan.

Got a problem you think could be automated?

Bring it to us, your stack stays where it is. Let's talk, and we will figure out how.

Tell us the problem

Your store's next level is one decision away

You know where your automotive business needs to be, but not sure how to get there? Whether it's fitment, dealer networks or a huge catalog, we'll figure out the steps together and get your store to the next level.

  Kristaps Rjabovs, Managing Director

Man in beige t-shirt with arms crossed wearing a black smartwatch indoors near a plant.

Frequently asked questions

If you can't find the answer you're looking for, feel free to reach out to us. We're here to help!

Yes. We integrate with the major ERPs (SAP, Microsoft Dynamics, NetSuite, Oracle, Epicor, Infor, Sage and more) and with custom and legacy systems, syncing products, stock, prices, orders and invoices both ways. Where there is no public API, we connect securely over a VPN tunnel.

Yes, and that is the point. We build across the whole automotive industry, from vehicle and dealership sales to accessories, licensing, fleet, workshops and parts. Each has its own rules, and we treat them as equals.

It depends on your catalog, buyers and roadmap, and we will tell you straight. Adobe Commerce wins when complexity is the hard part. Shopify wins when you want to launch fast with lower overhead. We build both, and fully custom where neither fits.

Yes. Replatforming and migrations are a large part of what we do, including takeovers of builds started elsewhere. We migrate catalogs, customers, pricing and order history carefully, preserve SEO, and plan a staged go-live so trading is not disrupted.

Yes. Most automotive businesses serve both. We show contract pricing, account terms and dealer logins to trade buyers, and a fast, converting retail experience to everyone else, from the same platform.

Front-end YMME, VIN and plate lookup, back-end ACES & PIES, VMRS, interchange and supersession, plus pipelines that keep messy supplier feeds clean and current. Where a catalog runs deep, this is the foundation we build first.

Yes. We build a secure middle layer over your existing store, ERP and catalog, then build the AI on top, search, a support assistant, catalog enrichment, translation. Nothing gets ripped out.

We stay on. Ongoing support, security patching, platform upgrades, performance work and a roadmap, with service-level agreements so you know what to expect.

Tell us what you sell

Vehicles, parts, accessories, licenses, fleet or service, if it moves on the automotive industry's rules, we have almost certainly built it before, on Adobe Commerce, Shopify and fully custom. Bring us the hard part and we will scope it with you.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    We will tell you which platform fits before any pitch.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call