Multi-brand B2B sales with Adobe Commerce

About the project

Snap-on Business Solutions required a scalable and secure platform to support its global operations. While highly complex and high-stakes, the project focused on consolidating four Magento instances into one, enhancing multi-brand management, and improving checkout and backend operations to meet enterprise-level requirements.

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Client Challenges

Snap-on Business Solutions faced numerous challenges before partnering with Magebit. Their outdated Magento 1 Enterprise platform lacked scalability and was resource-intensive. The need for managing multiple brands, improving UX, and streamlining global catalog and payment systems required a robust and modern e-commerce solution. Additionally, stringent security requirements and complex infrastructure posed significant hurdles for maintaining peak performance under high traffic.

1. Four separate Magento instances made management inefficient
2. No multi-brand functionality for different client requirements
3. Very complex catalog and pricing structures needed customization
4. Security and compliance standards required a new infrastructure

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The role of Magebit
^{Where digital magic comes to life}

Snap-on Business Solutions partnered with Magebit to modernize its B2B platform and unify global operations. By leveraging Adobe Commerce, we delivered a scalable, high-performance solution tailored to their complex requirements.

• Unified platform migration
  Consolidated four Magento instances into a single Adobe Commerce B2B platform, simplifying management and reducing operational costs.‍
• Multi-brand functionality
  Enabled unique branding, catalogs, and pricing for each client, creating tailored experiences for global customers (major players in the industry that cannot be disclosed as they are immediately recognizable).‍
• Enhanced checkout features
  Introduced VAT validation, address restrictions, and advanced tax mapping to improve global compliance and customer satisfaction. While this seems simple, the automotive industry and business specifics of Snap-on Business Solutions had very complex requirements that we managed to implement with ease.‍
• Scalable infrastructure
  Designed an AWS auto-scaling and auto-healing architecture to handle high traffic while maintaining robust security and performance. Including proper disaster recovery preparation and much more. This involved also working with Adobe's dedicated partner manager which they had multiple for this size of a client.

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