Revolutionizing Automotive B2B e-commerce

About the project

Automann’s Magento 2 Luma theme suffered from slow load times and an outdated interface, hindering user satisfaction. By migrating to Hyvä, Automann aimed to modernize its front end, improve site performance, and strengthen its B2B focus.

Client Challenges

Automann is the largest and most looked up to truck parts company in the automotive industry in the United States. Knowing that pressure and everyone’s expectations, they set out to modernize its B2B e-commerce platform for high traffic volumes and enhanced user engagement, yet encountered several obstacles in achieving these objectives.

1. Legacy front-end code caused long load times, limiting user engagement and undermining site efficiency.
2. A cluttered, non-mobile-friendly layout complicated bulk ordering and lowered customer satisfaction.
3. With tens of thousands of SKUs, Automann required quick-order tools and intuitive navigation for efficient purchases.
4. Automann required a reliable infrastructure and seamless site performance, especially during peak times.

The role of Magebit
^{Where digital magic comes to life}

Magebit’s strategic e-commerce modernization transformed Automann’s B2B platform, enhancing brand perception, optimizing speed, and upgrading infrastructure to handle large order volumes seamlessly.

• Hyvä implementation
  Migrated from Luma to Hyvä, minimizing JS/CSS overhead for faster load times.
• UI/UX revamp
  Updated site design with clear navigation, mobile responsiveness, and B2B-focused buying flows.
• Performance optimization
  Improved core web vitals, boosting speed, responsiveness, and SEO visibility.
• Infrastructure upgrade
  Leveraged AWS for a scalable architecture, ensuring minimal downtime and stable performance during traffic surges.

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