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eCommerce for fashion & lifestyle

Apparel, jewelry, accessories and lifestyle. The hard part isn’t the cart, it’s the brand and the repeat customer. We’ll find the right platform and build it properly.

Shopify Plus Partner
Shopify Plus Partner
55+ Shopify certifications
Adobe Commerce
#1 Adobe Commerce partner
Hyvä Platinum Partner logo with holographic effect in a stylized lightning bolt shape.
Hyvä Platinum Partner
#1 most certified Hyvä agency
Award-winning agency
3× eCommerce excellence award
Klaviyo Gold Partner
Klaviyo Gold Partner
Email, SMS & CDP
Two overlapping ISO certification logos: ISO 9001 and ISO 27001 certified company.
ISO certified
9001 & 27001

The fashion & lifestyle brands we build for

  • Joma Jewellery logo
  • Katie Loxton logo
  • Armed Angels logo
  • Arteriors logo
  • Sansoeurs logo
  • Thomas Kent logo
  • Bybiehl logo
  • Escales logo
  • Reef logo
  • Osprey logo
  • Steffans logo
  • Jfr logo

Fashion commerce
plays by its own rules

Apparel, jewelry, accessories or lifestyle, fashion breaks the assumptions most platforms are built on. The edge cases are the whole job.

Fashion storefront product page with editorial imagery, variants and add to cart
  • Size, fit & variant guidance

  • Editorial, lookbooks & shop-the-look

  • Personalization & engraving

  • Gift options & premium packaging

  • Drop & launch tooling

  • Cross-border tax & duty

The store is the brand

Editorial content, lookbooks and storytelling do as much selling as the product page.

Fit and choice drive returns

Size, color and variant. Get fit and expectation wrong and it comes back as a return.

Drops and seasons spike hard

Collections, drops and gifting peaks bring traffic surges that break ordinary stores.

Loyalty is the margin

Personalization, subscriptions, loyalty and saved details turn one purchase into many.

We build the whole of fashion & lifestyle retail

Across 13 years we’ve built for apparel, jewelry, accessories and lifestyle goods alike. Jewelry is one of the things we do, not the only thing.

Apparel & fashion

Womenswear, menswear and sustainable labels, sold by size, fit and season with rich content.

Jewelry & fine jewelry

Personalized and fine pieces, with engraving, gifting, variant logic and made-to-order.

Bags, accessories & gifting

Personalized bags, accessories and gift sets, built around the moment and the message.

Footwear

Sized and styled ranges, with fit guidance, returns and exchange built in.

Luxury & lifestyle

Premium and design-led goods, with the editorial, service and packaging the category expects.

Home, decor & design

Lighting, furniture and homeware, with high-resolution galleries, trade pricing and lead times.

Trade buyers and retail customers, often in one store

Fashion and lifestyle brands sell to stockists, wholesale partners and the public at once. We build for each without compromising the other, and show the right experience, and the right pricing, to each buyer.

B2B trade & wholesale

  • Stockist and trade accounts, roles and approval limits

  • Wholesale, tier and contract pricing from the ERP

  • Line sheets, requisition lists and seasonal pre-orders

  • Net terms, credit limits and on-account payment

  • Cross-border tax and duty for international trade

eCommerce for B2B

B2C & D2C

  • Fast, mobile-first storefronts that convert

  • Size, fit and variant guidance that reduces returns

  • Personalization, engraving and gift options

  • Subscriptions, loyalty and saved details

  • Reviews, UGC, content and SEO that bring buyers in

eCommerce for B2C

Everything a fashion & lifestyle store runs on

The full surface area of a serious fashion platform, from catalog and pricing to personalization and subscriptions. The same commerce foundation underneath, with deep specialisms where fashion needs them.

The catalog and markets layer underneath

A large, fast-moving, seasonal catalog kept clean and correct, sold across markets, languages and brands from one platform.

  • Size, color and variant families across large ranges

  • Personalization and made-to-order options held in the catalog

  • Per-market storefronts, pricing, currency, tax and language

  • Cross-border duty and tax handled at checkout

  • PIM and supplier-feed ingestion for large seasonal catalogs

  • Multi-brand, multi-store management from one platform

Arteriors seating catalog with size and variant families

The commerce foundation, done properly

Before anything fashion-specific, it still has to be a fast, reliable store. This is what every fashion site needs.

  • Accounts with order history and fast reorder

  • Wishlists, saved items and back-in-stock alerts

  • Payments, wallets and local methods per market

  • Delivery options, tracking and returns

  • Gift options, messaging and packaging

  • ERP and back-office integration

Joma Jewellery gift personalisation modal

Fashion is global by default

One store, selling everywhere. We build fashion stores that feel local in every market, price, payment, sizing and delivery, without running ten separate sites.

One product, right in every market

United Kingdom
Price£120
SizeUK 10
Europe
Price€138
SizeEU 38
United States
Price€138
SizeEU 38

Duty in the price, local payment methods at checkout, the right size chart on the product page.

  • Landed cost at checkout

    Duty and tax calculated per destination, no surprises at the door.

  • Sizing that translates

    Size charts and conversions surfaced per market, UK, EU and US.

  • Local price, currency and payment

    Local currency, payment methods and tax display per market at checkout.

  • One catalog, every market

    Stock, content and campaigns managed once, sold everywhere.

  • Fit, before the buy

    Size charts, fit guidance and reviews-by-size, so the shopper orders once.

  • Exchange-first returns

    Self-service returns that offer the right size or a credit before a refund.

  • Keep the revenue

    Instant exchanges, store credit and bonus-credit incentives that save the sale.

  • Learn from every return

    Return reasons wired to analytics, so sizing and product issues get fixed at the source.

Returns, solved before they happen

Fashion’s biggest cost isn’t acquisition, it’s the box coming back. We build the store to get fit right the first time, and to turn the returns that do happen into exchanges, not refunds.

Return requestToo small

Exchange for UK 12

Free, ships today

Store credit

+10% bonus

Refund

5–7 days

The features only fashion needs

This is where it stops being a normal store. Built for size, season, personalization and the way fashion actually sells, and for the loyalty and trade behind it.

Content, fit and personalization

  • Editorial content, lookbooks and shop-the-look

  • Size and fit guidance, charts and conversions

  • Personalization, engraving and monogramming

  • Gift options, messaging and premium packaging

  • Reviews, ratings, photo and video UGC

Photo-card editor with zoom, rotate and filter controls

Loyalty, trade and seasons

  • Subscriptions, loyalty, points and referrals

  • Wholesale accounts, line sheets and trade pricing

  • Drop and launch tooling for high-demand releases

  • Pre-orders, made-to-order and waitlists

  • Cross-border tax, duty and multi-market pricing

Milestone rewards overlay on a personalised-gifting storefront

The right platform for your store

The platform should fit your catalog, markets and team, not the other way around. We'll recommend what's genuinely right for you, build it properly, and tell you honestly when you've outgrown it.

Our default for direct-to-consumer

Shopify Plus, fast, content-led DTC

  • Themed Liquid or headless Hydrogen storefronts

  • Checkout extensibility and Shopify Functions

  • Subscriptions, loyalty and reviews wired in

  • Editorial, lookbooks and shop-the-look

  • Personalization and gift options

  • Klaviyo, Shopify Markets, B2B and POS

Shopify Plus Partner

55+ Shopify certifications

Shopify POS certified

147+ people team

Connected to everything a fashion store runs on

A store is only as good as the systems behind it. On Shopify that’s the stack, tuned and wired together. On Adobe Commerce, deep ERP, PIM and warehouse integration, with multi-brand catalog and order data wired together.

SAP

Enterprise ERP

SAP

Microsoft Dynamics 365

ERP / CRM

Microsoft Dynamics 365

Oracle NetSuite

Cloud ERP

Oracle NetSuite

Business Central

Microsoft ERP

Microsoft Business Central

Sage

Mid-market ERP

Sage

Infor

Industry ERP

Infor

Acumatica

Cloud ERP

Acumatica

Epicor

Distribution ERP

Epicor

Odoo

Open-source ERP

Odoo

QuickBooks

Accounting

QuickBooks

Anything else

We'll build the integration

Plus bespoke REST and GraphQL integrations, Shopify Flow automations, and secure pipelines into ERP, warehouse and back-office systems where there’s no public API.

Built for your biggest drop

A collection launch, an influencer post or Black Friday shouldn’t take the store down. Whether you’re on Shopify Plus or Adobe Commerce, we keep the store fast, secure and online when traffic surges.

Performance & Core Web Vitals

Speed programs that keep pages fast at catalog scale, mobile first.

Drop & peak-season readiness

Load and stress testing ahead of launches and gifting season.

Security & data protection

PCI-compliant payments, data privacy by design (GDPR, CCPA), ISO 27001 & 9001, audited every year.

Monitoring & uptime

Proactive alerting and defined SLAs, with a team on hand when it matters.

We build for fashion & lifestyle leaders

Apparel, jewelry, accessories and lifestyle brands, live, in production, and run by dedicated Magebit teams.

See all case studies
My 1st Years

A UK luxury personalized baby and children’s gifts brand

  • Personalized babywear, blankets and keepsakes built around gifting moments
  • Gift sets and bundles with component-level stock and gift messaging
  • Replatformed from Magento to Shopify, with a custom data engine syncing products, inventory and personalization.
  • Shopify Plus
My 1st Years storefront desktop and mobile mockups
Joma Jewellery

A UK gifting and jewelry brand built around personalization and the moment

  • Personalized jewelry with engraving and charm options
  • Gifting moments and “a little message” built into the buying journey
  • Wholesale and stockist ordering alongside the public store
  • Adobe Commerce
  • Hyvä
  • Venta
Joma Jewellery storefront desktop and mobile mockups
Arteriors

A US luxury lighting, furniture and home-decor brand

  • High-resolution PDP galleries with zoom and fullscreen
  • Designer and trade pricing alongside the retail store
  • Lighting and furniture catalog with lead times and made-to-order
  • Adobe Commerce
  • Hyvä
  • Venta
Arteriors storefront desktop and mobile mockups
Katie Loxton

A UK lifestyle and accessories brand built around personalized gifting

  • Personalized bags, accessories and gift sets
  • Customizable gift packaging and messaging at checkout
  • Core Web Vitals passing, with a 90+ performance score
  • Adobe Commerce
  • Hyvä
  • Venta
Katie Loxton storefront desktop and mobile mockups
Armed Angels

Germany’s leading sustainable fashion brand

  • Sustainability and material story told on every product
  • Flexible, on-brand content pages for campaigns and collections
  • Timeless ranges sold by fit and season across Europe
  • Adobe Commerce
Armed Angels storefront desktop and mobile mockups
Sansoeurs

A design-led jewelry brand selling across borders

  • Fine, minimal pieces presented with editorial clarity
  • Gifting and personalization built into the experience
  • Cross-border pricing, tax and delivery handled per market
  • Adobe Commerce
Sansoeurs storefront desktop and mobile mockups

What partners say about us

Magebit feels like part of our own team. They know our store inside out, handle our busiest gifting peaks, and keep raising the bar.

Sam Slater

eCommerce Manager

Joma Jewellery
Joma Jewellery team with Magebit at a client event.
My 1st Years

From a complex Magento setup to a clean Shopify build, Magebit delivered. Personalization, gift sets and inventory all just work, and the site is better for it.

Matt Rhys-Davies profile photo

Matt Rhys-Davies

eCommerce Director

Armedangels

Magebit understands that performance and brand both matter. They keep our store fast and flexible, and they’ve been a reliable partner for years.

Kristof Kruse profile photo

Kristof Kruse

CTO

Thomas Kent

A genuine partner. Magebit knows our platform, responds fast, and helps us move forward season after season.

Mark Hather profile photo

Mark Hather

eCommerce Director

The Magebit team hosting the Shopify Dinner, in front of a Shopify banner

Magebit hosting the Shopify Dinner.

Close collaboration
with Shopify

We work hand in hand with Shopify and host the Shopify Dinner, an exclusive evening that brings the commerce community together for content, conversation and connections you won’t find anywhere else.

50+

Projects delivered

Shopify Certified Foundations

55+ Shopify certifications

Shopify Plus Partner

Shopify Plus Partner

Talk to us

6 reasons fashion brands choose Magebit

Not because we say we know the industry, but because we can show it, live stores run by dedicated teams.

  1. 1

    We've done it before

    Apparel, jewelry, accessory and lifestyle platforms for Joma Jewellery, Katie Loxton, Armedangels, Arteriors and more.

  2. 2

    One in-house team for the whole store

    Design, development, integrations, configuration, marketing, SEO and content, every discipline your store needs under one roof, in one agency.

  3. 3

    We speak fashion at scale, UK, EU, US and beyond

    Seasonal catalogs, personalization, drops, cross-border tax and duty, wholesale, subscriptions and loyalty.

  4. 4

    Shopify-first, with the partnerships to back it

    Shopify Plus Partner and Klaviyo Gold Partner, plus Adobe Gold and Hyvä Platinum when you need them.

  5. 5

    Relationships that last years

    Our fashion clients stay. Dedicated teams run and improve their platforms long after launch, and we visit them on-site.

  6. 6

    Enterprise-grade by default

    ISO 27001 and 9001 certified, audited every year, with the security and uptime drops and gifting peaks depend on.

HIVE nominee storefront for Joma Jewellery and Katie Loxton

HIVE 2025 — Nominated for eCommerce Excellence

Joma Jewellery & Katie Loxton,
on the main stage

Our build for Joma Jewellery and Katie Loxton was nominated at HIVE, the showcase event by Hyvä and Mollie, recognizing the storefront’s performance and conversion gains for two fast-growing UK brands.

~1,500

Orders a day across both brands

2 brands

Joma Jewellery and Katie Loxton on Hyvä

HIVE

Nominated for eCommerce excellence

UK · US

Selling direct and wholesale across markets

Read the story

AI without ripping out your stack

You don’t have to replace your platform, your ERP or your catalog. We build a middle layer that connects all your data points, then make it do what you actually want. Your systems stay exactly where they are.

1

Plug into your data

Store, ERP, catalog, stock and order history. We connect to what you already run, nothing gets ripped out or migrated.

2

Make it do what you want

A secure layer links every data point into one grounded source of truth, then we build search, recommendations, support or reorder around your goals.

3

Tune & guardrail

We evaluate, add guardrails and route to a human where it matters, and keep improving it once it’s live.

Grounded AI, with a human where it counts

Magebit AI

I need a personalized birthday gift for my sister under £40, what do you suggest?

Thinking ...

  • Reads the catalog for suitable gifts in budget
  • Surfaces personalization and engraving options
  • Confirms what’s in stock and will arrive in time

The engraved birthstone necklace is £38, gift-wrapped and with your sister by Friday. Want to add a personal note?

Magebit AI

Will this dress fit me, and can I return it if not?

Working …

  • Reads size, fit and review data against the shopper’s details
  • Suggests the right size and alternatives
  • Explains the returns and exchange options for their market

Based on your fit data, take the UK 10 — and exchanges are free if it’s not right.

Magebit AI

Where’s my order, and can I change the delivery address?

Working ...

  • Finds the order across the store and ERP
  • Confirms delivery status and ETA
  • Updates the address or amends the order in one step

Ships tomorrow. I’ve switched delivery to your work address — tracking stays the same.

Smiling young man with short dark hair wearing a dark shirt and gray cardigan.

Got a problem you think could be automated?

Bring it to us, your stack stays where it is. Let's talk, and we'll figure out how.

Tell us the problem
Magebit team at Meet Magento

Magebit team at Meet Magento

The world’s leading
Magento agency

By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet. Proof that the depth is real, not a logo on a page.

Adobe Solution Partner Gold

#1 Adobe agency worldwide

Adobe certified: Professional, Expert and Master, 200+ certifications

Most certified Adobe agency worldwide

Hyvä certification badges, 55+ certified developers

#1 Most certified Hyvä agency

Adobe Subject Matter Expert badge

Adobe Subject Matter Expert

Talk to us

Your store’s next collection is one decision away

Whether it’s a personalized gifting catalog, a global drop that has to stay online, cross-border tax that changes at every border, or wholesale and DTC in one store, we’ve solved it before. Tell us the part that’s holding you back and we’ll map the build together.

  Kristaps Rjabovs, Managing Director

Man in beige t-shirt with arms crossed wearing a black smartwatch indoors near a plant.

Frequently asked questions

If you can’t find the answer you’re looking for, feel free to reach out to us. We’re here to help!

Yes. We’ve built across apparel, fine jewellery, accessories and lifestyle goods, each with its own merchandising, content and fit logic. One platform carries all of them, cleanly.

Yes, it’s one of the things we do most. We map URLs, preserve metadata and structured data, and set up redirects so rankings carry over. We run fashion stores across Shopify and Magento.

Yes. Consumers see retail pricing and a clean shopping experience; stockists and wholesale partners see trade pricing, line sheets and net terms, all in one store.

Yes. Personalisation, engraving, monogramming and made-to-order options built into the catalog and checkout, the model behind personalised gifting ranges.

Yes. We run performance programmes, load and stress testing, and monitoring so the store stays fast and online when a launch or gifting peak spikes traffic.

Yes. A secure middle layer connects your store, ERP, catalog and stock, then AI on top, search, styling, support and reorder, grounded in your data, with a human in the loop where it matters.

Launch is the start. Most clients stay with a dedicated team for support, optimization, SEO and email, and we visit them on-site long after the store goes live.

Tell us what you sell

Apparel, jewelry, accessories or lifestyle, for the UK, EU or US. We’ve almost certainly built it before, on Shopify, Adobe Commerce or fully custom. Bring us the hard part.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    We’ll tell you which platform fits before any pitch.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call