United States
Global
American Medical ID
American Medical ID is a trusted provider of medical identification jewelry and emergency medical products designed to help first responders access critical health information when it matters most.
As the business expanded across multiple markets and customer segments, American Medical ID needed a modern e-commerce platform capable of supporting complex product personalization, localized shopping experiences, and future growth.
In this case study:
About the project
For American Medical ID, personalization isn’t a feature; it’s the product. As the business continued to grow, the existing platform struggled to support the level of flexibility, performance, and scalability needed for the next stage of growth.
Magebit was tasked with rebuilding the e-commerce experience, creating a modern platform designed around personalization, international expansion, and long-term scalability.
Client challenges
Rebuilding a personalization-focused e-commerce platform brought a unique set of challenges:
- Migrate from Adobe Commerce without disrupting business operations
- Support highly customized medical ID products and complex engraving requirements
- Launch and manage localized storefronts across multiple markets
- Deliver a consistent experience across different languages
- Migrate critical business data, content, and customer information
- Replace and reconnect numerous third-party systems and integrations
- Improve performance while maintaining a feature-rich customer journey
- Execute a seamless go-live with minimal operational risk
BeforeAfterThe role of Magebit
Where digital magic comes to life
Over 6.5 months, a team of 16 Magebit specialists rebuilt American Medical ID’s e-commerce platform. The project also involved launching five store views across the US, UK, Canada (English & French), and Australia. Magebit also delivered full French-Canadian translations and localized content for each market.
- Migrating the entire e-commerce ecosystem
Magebit migrated American Medical ID from Adobe Commerce to Magento Open Source with Hyvä and Venta. The project included production database migration, Aheadworks Gift Cards migration, migration of the external WordPress blog to Magento, and the replacement of Klevu search with LupaSearch and ElasticSuite compatibility. - Redesigning the customer journey
Magebit redesigned every major storefront touchpoint, including the homepage, category pages, product detail pages, cart, checkout, search experience, and more than 30 custom CMS pages. - Building a custom engraving platform
Magebit made a massive technical achievement by developing a fully custom engraving system from scratch in just about 12 working days. This allows customers to personalize medical ID bracelets and necklaces.
