Building a Hyvä storefront for Tayda Electronics

About the project

Tayda’s existing Magento Open Source site had started to show its age. As the catalog expanded, the storefront became slower and harder to change. Product discovery felt clunky, bulk ordering took more effort than it should, and performance could suffer when customers built large carts, especially frustrating for repeat buyers who just wanted to get in and out quickly.

The team wanted a faster storefront on a more modern setup. The goal was to reduce steps for repeat purchases, make large orders easier to manage, and improve how related products surfaced.

Maintainability was just as important as speed. Tayda needed a cleaner foundation that would allow them to introduce new features, pricing logic, and UX improvements over time without breaking core flows.

Client challenges

A transition of this scale introduced several technical and experience challenges, including:

1. Supporting high-SKU catalogs without slowing down browsing or checkout
2. Making bulk ordering efficient for power users
3. Reducing friction for repeat purchases
4. Handling large baskets reliably
5. Improving product discovery
6. Creating a maintainable setup that allows safe, frequent updates

The role of Magebit
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From the start, we worked closely with Tayda to understand how customers place orders, especially repeat and bulk purchases, and where the existing storefront created friction. We led the project end to end, from shaping the overall approach to delivering a faster, more reliable storefront.

• ‍Full ownership of the rebuild
  Magebit took full ownership of rebuilding the storefront on Adobe Commerce (Magento 2), using Hyvä to deliver a faster, cleaner frontend. Magebit’s Venta foundation provided a stable base that keeps the site easy to extend as new features are added.‍
• Designing around real buying behaviour
  We redesigned key browsing and ordering flows to match how Tayda’s customers buy in practice. This included introducing a custom product grid for high-volume ordering, Saved Cart, and Quick Order functionality to reduce steps for repeat purchases.‍
• Improving pricing, discovery, and reordering
  To better support bulk buyers, we implemented advanced tier pricing, product relations, and a structured mega menu to make large catalogs easier to navigate. Out-of-stock notifications, reward points, and price subscriptions were added to support repeat purchasing and long-term customer value.‍
• Checkout, search, and operational reliability
  Checkout and search were configured to reflect Tayda’s catalog structure and buyer behaviour, while integrations were aligned with Tayda’s existing systems. This ensured pricing updates, refunds, and notifications continue to work reliably as order volumes and basket sizes grow.
• Built to scale
  Beyond launch, the focus was on maintainability. The Hyvä-based setup allows Tayda’s team to ship changes, introduce new features, and iterate safely, without putting ordering flows at risk.