Europe
Mega Dental
For over 30 years, Mega Dental has been one of Europe's leading suppliers of dental equipment, instruments, materials, and consumables, serving dentists, clinics, practices, and dental students.
As the business evolved, Mega Dental needed an ecommerce platform that could better support its growing B2B operation. They selected Magebit to deliver a faster, more intuitive shopping experience.
In this case study:
About the project
Selling to dental professionals brings unique demands. Customers regularly reorder the same consumables, purchase on behalf of clinics and practices, expect negotiated and tiered pricing, and need to find the right products quickly within a deep, technical catalog.
The storefront had to make all of that fast and effortless. Magebit was brought in to rebuild the platform on Hyvä and Venta and create a faster, more intuitive buying experience supported by custom B2B functionality.
Client challenges
Building a platform for professional dental buyers required overcoming several challenges:
- Support a large, technical product catalog
- Enable company purchasing and approval workflows
- Simplify repeat ordering for dental practices
- Display negotiated and tiered pricing clearly
- Connect ERP and PIM systems in real time
- Deliver fast performance across desktop and mobile
- Create intuitive product discovery for complex dental products
BeforeAfterThe role of Magebit
Where digital magic comes to life
Magebit built the storefront on Hyvä using Venta, allowing the team to focus on custom B2B functionality and dental-specific shopping experiences instead of rebuilding standard storefront features. The platform was also upgraded to Magento 2.4.8 and PHP 8.4.
- B2B ordering and product discovery
Magebit developed custom B2B functionality, including company accounts, approval workflows, and requisition lists for faster repeat ordering. We also built an interactive tooth selector that helps dental professionals quickly find products based on treatment needs. - Integrating the buying experience
Magebit integrated the storefront with the client’s ERP and Akeneo PIM to keep product, pricing, inventory, and order data synchronized. We also developed an AI-assisted cart tool to guide customers during checkout and implemented clear tiered pricing with savings displayed across the product, cart, and mini-cart. - Optimizing performance and flexibility
Magebit integrated Worldline and Mollie payments, refined the checkout experience, and improved Core Web Vitals across key storefront pages. We also created reusable CMS widgets and content blocks that enable the Mega Dental team to build and manage pages without developer support.
