Europe
United States
L’aromes
L’aromes is a fragrance brand founded in Riga in 2022 by husband-and-wife founders Art and Julia. The brand creates perfumes inspired by iconic fragrances, with a focus on making luxury scents more accessible without compromising on ingredients or craftsmanship.
Its collection spans women’s, men’s, and unisex fragrances, including travel sizes and discovery sets, with scents inspired by well-known perfumes such as Baccarat Rouge 540, Tobacco Vanille, and Bitter Peach.
In this case study:
About the project
L’aromes needed more than a Shopify store. As a growing fragrance brand, it needed a visual identity and digital experience that could communicate the quality of the product before the customer ever smelled it.
Magebit handled the project end to end, from branding and creative direction to photography, video, UX, design, and Shopify development, creating a storefront where the brand and the shopping experience work as one.
Client challenges
The challenge was to build a recognizable fragrance brand and translate its sensory nature into a digital shopping experience.
- A new brand needed a distinct visual identity that could position accessible fragrances as premium
- Customers cannot smell a fragrance online, making photography, video, product presentation, and storytelling critical to the purchase decision
- The Shopify experience needed to carry the brand consistently across the homepage, collections, product pages, and supporting content
- The product range needed clear discovery paths across women’s, men’s, unisex, travel-size, and bundle collections
- The store needed to balance premium presentation with conversion, keeping product information, pricing, reviews, and purchase options easy to find
The role of Magebit
Where digital magic comes to life
Magebit took L’aromes from brand concept to finished Shopify store, covering the creative, content, and development work behind the experience.
- Created the brand identity
Magebit developed the visual identity and creative direction for L’aromes, establishing the look and feel across the e-commerce experience. - Designed and developed the Shopify store
We designed and built the Shopify storefront around the new brand, including the page layouts, product experience, and e-commerce functionality. - Produced product photography and video
Magebit created the photography and video content used across the store to give the fragrances a distinctive visual presence. - Launched a multilingual experience
The Shopify store supports English, German, and French, allowing L’aromes to present its products and brand consistently across multiple markets.
