Europe
Ideju Druka
Ideju Druka is one of Latvia's leading promotional products and branded merchandise retailers, helping businesses create customized products for marketing campaigns, events, and corporate gifting.
With thousands of products sourced from multiple international suppliers, the business depends on accurate inventory, personalization workflows, and efficient order processing. As the company grew, its WooCommerce platform was no longer able to support the operational complexity required to scale.
In this case study:
About the project
Ideju Druka had outgrown its WooCommerce platform. Managing thousands of products across multiple supplier feeds, handling personalization requests, and coordinating operational workflows required a more scalable ecommerce foundation.
Magebit was brought in to migrate the business to Adobe Commerce with Hyvä and Venta, replacing fragmented manual processes with a fully integrated platform connecting suppliers, ERP, shipping, payments, inventory, and customer personalization workflows.
Client challenges
Migrating a highly customized promotional products business brought a unique set of challenges:
- Migrating 2,500+ products from WooCommerce while preserving 14 years of SEO equity
- Managing product data across four supplier networks
- Supporting complex product personalization workflows
- Automating mockup approvals between customers and administrators
- Integrating ERP, shipping, payment, and inventory systems
- Replacing manual order management processes
- Supporting future growth without increasing operational overhead
BeforeAfterThe role of Magebit
Where digital magic comes to life
Magebit migrated Ideju Druka from WooCommerce to Adobe Commerce with Hyvä and Venta, transforming a growing personalization business into a fully connected ecommerce platform.
- Automating product management
Magebit developed a custom import engine connecting Stricker, Axpol, Midocean, and Asgard. The solution automated product, stock, pricing, image, and category management while simplifying catalog maintenance. The migration also included 1,265+ SEO redirects to preserve search visibility. - Creating a personalized ordering workflow
The team built a custom printing and personalization experience with file uploads, print placement selection, dynamic pricing, and mockup approvals. Customers can review and approve production-ready designs directly from their account. - Connecting business operations
Magebit integrated Moneo ERP, Swotzy shipping, Klix payments, and custom inventory logic into a single platform. A custom Kanban-style order board also replaced external workflow tools, streamlining fulfillment and production management.
