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WooCommerce
to Magento 2
migration

Move from WooCommerce to Magento 2 (Adobe Commerce) without losing data, rankings or a single day of sales.

Adobe Commerce gold partner
#1 Adobe Commerce partner worldwide
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Hyvä Platinum Partner
40+ projects delivered
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ISO 9001 & 27001
Audited every year
Hyvä certification badges, 55+ certified developers
#1 Most Certified Hyvä Agency
Helping eCommerce since 2013
Adobe certified: Professional, Expert and Master, 200+ certifications
200+ Adobe Commerce Certifications

Trusted by brands globally

  • Madara logo
  • Osprey logo
  • Joma Jewellery logo
  • Swedbank logo
  • The Body Shop logo
  • Hydro Flask logo
  • Dunkin logo
  • Henry Schein logo
  • Daimler logo
  • Vw logo

Publishing platform vs. commerce platform

WordPress is a brilliant publishing platform. But if your store is plugins from twenty vendors that don't know each other, you've outgrown the architecture.

WooCommerce

Publishing core

Products plugin

Orders plugin

Tax plugin

+18 more plugins

Magento

Commerce core

Catalog, orders, checkout

The core, designed as one

ERP

PIM

3PL

Payments

One was designed to publish content. The other was designed to run heavy commerce.

Great WordPress sites exist

If yours were one of them, you wouldn't be reading this page

  • A publishing engine underneath

    WordPress's core is posts; Magento's core IS the catalog.

  • Made to be customized

    Magento expects heavy customization: defined extension points.

  • An integration backbone

    REST & GraphQL APIs, queues and indexers, built for ERP and PIM sync.

  • Commerce is native, not stacked on

    Multi-store, multi-currency and pricing built in, full B2B on Adobe Commerce.

  • Scale is the design assumption

    Magento assumes big catalogs; WordPress assumes articles.

  • Extensions that share a framework

    Magento extensions share one framework; plugins share only the database.

  • Architecture, not accumulation

    Most WooCommerce stores weren't designed, they accumulated.

Which platform should you move to?

  • Adobe Commerce

    Magento 2 (Adobe Commerce)

    • Complex catalogs, B2B and multi-store, native
    • Full ownership of code, data and infrastructure
    • Everything this page describes
    Adobe

    #1 Adobe Commerce partner worldwide

  • Shopify

    Shopify

    • Lean D2C brands that want simplicity over control
    • Fast to launch, content-led, easy to run
    • We build and maintain these too
    Shopify

    Shopify Plus Partner55+ certifications

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Top-tier partner status on both destinations

#1 Adobe Commerce partner worldwide and Shopify Plus Partner. The consultation maps your catalog and operations to the right one.

Book a free consultation

What maps to what

Nothing you rely on gets lost in translation. Every WooCommerce concept has a Magento home, usually a more capable one.

Each row is WooCommerce → Magento 2

  • WooCommerceProduct attributes & variations

    Magento 2Configurable products with real attribute sets

  • WooCommercePlugins, licenses and conflicts that add up

    Magento 2Native features plus extensions you own

  • WooCommerceYour WordPress theme

    Magento 2Hyvä storefront with Venta, our production-ready theme

  • WooCommercePage-builder content

    Magento 2CMS pages, blocks and a proper content workflow

  • WooCommerceMultilingual plugins

    Magento 2Native multi-store, multi-language, multi-currency

  • WooCommercePayment gateway plugins

    Magento 2Integrated PSPs of your choice, one coherent checkout

  • WooCommerceCoupon plugins

    Magento 2Cart & catalog price rules, far more granular

  • WooCommerceSEO plugin metadata

    Magento 2Native SEO, metadata carried over, not recreated by hand

  • WooCommerceBlog posts & pages

    Magento 2Migrated into Magento, or WordPress kept as your blog, connected

  • WooCommerceB2B plugins

    Magento 2Native B2B: company accounts, quotes, contract pricing, punchout

Your data, moved and verified, all of it

WooCommerce's biggest migration advantage: it's open source. We get full database access, so nothing is locked inside a SaaS vault.

  • Products

    Full catalog with variations, media and custom fields, mapped cleanly.

  • Customers

    Accounts, addresses and consents, straight from the database.

  • Order history

    Complete, so support and reporting don't lose their memory.

  • Coupons & discounts

    Recreated as cart and catalog price rules.

  • Content

    Posts and pages moved, or your WordPress blog kept connected.

  • Validation

    Record-by-record reconciliation, run by our AI migration agents.

Full access, no locked doors

WooCommerce hides nothing from us: we extract everything directly from your database. Even sign-in continuity is a deliberate audit decision, a compatibility layer or a clean first-login flow.

First login after launch

  • j.novak@gmail.comReset link sent
  • a.brooks@gmail.comNew password set
  • m.sullivan@yahoo.comSigned in
  • s.kowalski@outlook.comReset link sent

SEO: the move where you can keep your URLs

WordPress lets you design your permalinks, and so does Magento. That changes the whole SEO story of this migration.

Migration

A Magebit migration

  • Permalinks often mirrored 1:1, so there's less to redirect
  • SEO-plugin metadata and structured data carried over
  • A Core Web Vitals leap off a plugin-heavy frontend

A careless migration

  • Permalinks thrown away for a new URL structure
  • 404s pile up as old links and bookmarks die
  • Rankings earned over years reset to zero

How rankings survive, step by step

  1. 1

    Benchmark before touching anything

    Full crawl of the WordPress site, current rankings, traffic and top-earning pages recorded as the baseline.

  2. 2

    Preserve URLs first

    Magento's free URL structure means your permalinks can often be mirrored 1:1. The fewer URLs change, the less there is to redirect.

  3. 3

    Redirect what changes, 1:1

    Where URLs do change, each gets its own 301. No chains, no blanket redirects.

  4. 4

    Carry the on-page layer

    SEO-plugin metadata, canonicals and structured data carried over, not rebuilt from memory. Core Web Vitals passing on staging.

  5. 5

    Cut over clean, then watch

    Redirects live at the moment of switch, new sitemap submitted, Search Console updated. Then daily rank and 404 monitoring against a 30/60/90-day benchmark.

How we run a WooCommerce migration:
FLOW, phase by phase

FLOW (Frame, Lay Groundwork, Output, Win) is our 12-year delivery framework. Here's each phase when the store you're leaving runs on WooCommerce.

Everything is figured out before anything is touched, and on a WooCommerce migration “everything” has a specific shape.

  • Attribute sets, variations and media inventoried, ready to map straight into Magento 2
  • Every extension and custom module catalogued and given a destination: port or rebuild
  • Direct extraction planned: what we take, how, and what gets cleaned on the way out
  • Aging PHP, undocumented code and accumulated technical debt, each risk named
  • Team assigned, you meet your project manager, everyone aligned on what and why

Discovery & planning

  1. Data audit

    12,480 products

  2. Tools & connections

    24 extensions: 18 reused

  3. Risk register

    7 risks

Clarity
of next steps

Reduced
risks

Time
efficiency

A fresh Magento 2 is installed and environments are verified. The landing zone is designed before anything moves.

  • Attribute sets and store structure mapped from WooCommerce, confirmed before import
  • Magento 2 extensions and rebuilt functionality go in first, so every record has a home
  • Hyvä / Venta foundation stood up, so design starts immediately
  • Quote Workshops lock plugin-replacement decisions item by item
  • Closes with kick-off: timeline agreed, no open questions

2.4.7

  • Products0 of 12,480
  • Customers0 of 8,120
  • Orders0 of 41,000

The store runs, verified and empty. Data lands next

Environments

  • Local
  • Dev
  • Staging

Extensions

  • Hyvä theme
  • Algolia search
  • ERP sync
  • Payments
  • 1

    Fresh Magento 2

    Installed, environments set up and verified

  • 2

    Attribute sets

    Mapped from WooCommerce, confirmed before import

  • 3

    Plugins given destinations

    Native, extension or rebuild, so every record has a home

  • 4

    Hyvä + Venta foundation

    Stood up, so the design track starts immediately

Two tracks run in parallel, reviewed with you as they go

  • Short iterations with regular client reviews
  • QA every day, not at the end
  • A weekly report covering progress, hours, budget and blockers

Design & storefront

Starts alongside the migration, not after it. There's no cheaper moment to redesign.

Data migration & functionality

Data moves to staging, verified and reconciled. Anything your plugins did and Magento doesn't, we rebuild.

Your Store

Men's Performance Crewneck T-shirt on a Venta storefront product page.

Data & functionality

  • Subscriptionsrebuilt
  • B2B pricing tiersrebuilt
  • ERP syncconnected
  • Products · 12,480imported

Launch day is the least dramatic day of the project.

  • UAT runs on your real, migrated data, and you sign it off before anything ships
  • A full go-live rehearsal, including the redirect map for every URL that changes
  • Go-live is a DNS switch away from WordPress, with rollback standing by
  • Through hypercare, rankings are monitored, 404s triaged and orders keep flowing
  • The WooCommerce store stays warm through hypercare, retired once the new store is proven

GO

4 of 4

Checks passed

  • UAT signed off
  • Dry run clean
  • Checklist complete
  • Team on call

After launch

Hypercare, then SLA

Standing by

Rollback plan

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The same FLOW, proven

The same FLOW that's run 100+ migrations, with every step translated into WordPress's language before we start.

Book a free consultation

The fast lane: Hyvä + Venta

Leaving a plugin stack shouldn't mean starting from a blank page. With us, it doesn't: the storefront foundation is already built.

Storefront speed

Typical theme frontendHeavy, slow to load
Hyvä storefrontRadically lighter

Core Web Vitals in the green

  • LCP
  • CLS
  • INP
  • 90+Performance

Hyvä: the storefront technology

Hyvä replaces Magento's default frontend with a radically faster one: Core Web Vitals in the green, pages that load like the SaaS store you're leaving promised to.

Hyvä Platinum Partner

40+ Hyvä projects delivered

+52

55+ certified developers

Venta: our own theme, built on Hyvä

We kept rebuilding the same foundations, so we perfected one. Your migration starts from a proven store that we brand and extend for you.

  • Conversion-ready storefront, branded in one config
  • Magebit extensions: SEO, GDPR, tracking, feeds
  • Compatible with the whole Hyvä ecosystem
  • Performance patterns from 40+ Hyvä projects baked in
  • Configure-first and cleanly upgradeable after launch

demo.ventatheme.com

Magebit’s production-ready theme on Hyvä

Venta storefront on a laptop showing a collection banner and category tiles.The same Venta storefront on a phone.
  • The storefront track shrinks

    Configure and brand a proven foundation instead of coding from scratch.

  • The two FLOW tracks converge sooner

    While data migrates, the Venta storefront is branded and extended in parallel.

  • Quality isn't rushed, it's pre-built

    The speed comes from starting further ahead, not from cutting corners.

Trusted by brands running Venta

  • Drybar logo
  • Osprey logo
  • Joma Jewellery logo
  • Oxo logo
  • Hummingbird Bakery logo
  • Mysport logo
  • Katie Loxton logo
  • Lichtkoning logo
  • Swisscuban logo
  • Belomax logo

Are you ready to start your eCommerce success with Hyvä?

By improving site speed and user experience, Hyvä helps your store meet Google's Core Web Vitals, leading to better SEO rankings and increased visibility in search results.

Read more about Venta

What partners say about us

Magebit rebuilt our store from the ground up and it shows. The site is faster, easier to manage, and both our brands now run on one platform.

Maxim Van Broeck

CEO

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The Magebit and Belomax teams at the Belomax showroom.
iSTYLE logo

Magebit truly understands our business needs and proactively provides solutions that simplify our work and improve our customer experience.

Szilárd Baróti profile image

Szilárd Baróti

Ecommerce Project Manager

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Within just two to three months, they resolved issues that previously seemed unresolvable.

Tim Johnson profile image

Tim Johnson

CTO

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Appreciate everyone's hard work and effort in getting us there!

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Alex Brynou

Director of Systems Architecture

Why ambitious brands choose Magebit

Adobe Solution Partner

#1 Adobe Commerce partner worldwide

The top-ranked Adobe Commerce agency on the planet, by Adobe themselves.

Read the story
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55+ Hyvä Certificates

The most certified Hyvä agency in the world. Confirmed by Hyvä themselves, twice.

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Award-winning solutions

Innovator, World Traveler, and eCommerce Excellence awards across Meet Magento NYC and HIVE London, and more. Recognized year after year for global, high-performance Hyvä, Magento and Adobe Commerce builds.

Kristaps Rjabovs and the Magebit team

Hyvä Platinum Partner

The most-certified Hyvä agency worldwide and the first Hyvä Platinum Partner in the USA. 55+ certified developers and 40+ projects delivered.

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ISO certified

ISO 9001 & 27001 for quality and security.

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Scrum Alliance certified team

Truly agile team that moves and adapts faster than your typical agency.

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Baymard and CXL certified design team

UX grounded in large-scale ecommerce research.

Magebit team at Meet Magento

Magebit team at Meet Magento, #1 Adobe Commerce agency worldwide.

The world’s leading
Magento agency

By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet. Proof that the depth is real, not a logo on a page.

Adobe Solution Partner Gold

#1 Adobe agency worldwide

Adobe certified: Professional, Expert and Master, 200+ certifications

200+ Adobe certifications

Hyvä certification badges, 55+ certified developers

Most certified Hyvä agency

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Adobe Subject Matter Expert

Talk to us

Your next step is one conversation away

Leaving WooCommerce is rarely the question, the destination is. Tell us what you run on WordPress, and we'll map your catalog, operations and roadmap to the right platform, with no thumb on the scale.

Reviewed by Kristaps Rjabovs

Managing Director

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Frequently asked questions

If you can't find the answer you're looking for, feel free to reach out to us. We're here to help!

Accounts, yes, fully, because we extract directly from your database. Sign-in continuity is decided in the audit: either a compatibility layer or a clean, well-communicated first-login flow. Unlike SaaS platforms, nothing here is dictated by a platform limitation.

Each plugin gets a destination in the audit: a native Magento feature (most common), an extension, or a custom build. Most brands end up with far fewer moving parts, because Magento covers natively what WooCommerce needs a plugin for.

Not if it’s done properly, and a WooCommerce move has an advantage: Magento’s free URL structure means your existing permalinks can often be preserved 1:1. Whatever does change gets a 1:1 301 redirect, with rank monitoring before and after cutover.

Your choice, made in the audit: migrate posts and pages into Magento, or keep WordPress running as your blog, connected to the new store. Both are routine.

It depends on catalog size, plugin complexity and integrations; the consultation gives you a phased plan with real dates. Design runs in parallel with data migration, so a redesign doesn’t extend the timeline.

Sometimes, yes, and we’ll tell you. We’re the #1 Adobe Commerce partner worldwide and a Shopify Plus Partner, so the consultation maps your catalog, operations and roadmap to the right destination: Magento 2 for complexity, B2B and ownership; Shopify for lean D2C simplicity.

Tell us what you run on WordPress

Catalog, plugins and ambitions. A consultation tells you what the move takes, and which destination fits, before any pitch.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    If you shouldn't move, we'll say so.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call