Adobe Commerce for UAE’s leading natural beauty brand

About the project

TARA partnered with Magebit to transition from WooCommerce to Adobe Commerce Open Source + PWA Studio, improving site speed, checkout experience, and multilingual functionality. The project focused on optimizing performance, introducing personalization, and implementing seamless payment and address validation systems.

Client Challenges

TARA’s growth across the Gulf had outpaced the WooCommerce setup the brand launched on. Slow page loads, a checkout built for a single market, and no way to serve Arabic and English side by side were holding back an expansion into eight countries. Among the challenges were:

1. WooCommerce could not support the performance and catalog demands of a growing regional brand
2. Serving Arabic and English audiences required full bilingual store views and a currency switcher across 8 countries
3. A slow, multi-step checkout was costing conversions on mobile
4. Gulf address formats vary by country, causing failed and delayed deliveries
5. Repeat customers had no quick way to reorder their regular products

The role of Magebit
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Magebit modernized TARA’s e-commerce platform by migrating to Adobe Commerce Open Source (also known as Magento 2) and introducing features tailored to regional and customer needs.

• Simplified checkout
  Integrated one-step checkout using Venia to improve conversions and speed up purchases.
• Reorder functionality
  Created a quick repurchase feature in My Account, allowing customers to easily reorder their favorite products.
• Dynamic address validation
  Developed an API-based validation system for Gulf countries, ensuring accurate shipping details.
• Multi-website setup
  Implemented regional store views, language switcher, and a currency switcher for seamless navigation.
• Klaviyo automation
  Enabled email marketing automation, improving targeted campaigns and customer engagement.

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