Adobe Commerce for UAE’s leading natural beauty brand

About the project

TARA partnered with Magebit to transition from WooCommerce to Adobe Commerce Open Source + PWA Studio, improving site speed, checkout experience, and multilingual functionality. The project focused on optimizing performance, introducing personalization, and implementing seamless payment and address validation systems.

Client Challenges

As with any Fortune 500 company making billions of US dollars yearly, there are quality and auditor standards to meet, and friction that comes from the large bureaucracy that exists in companies of this size. Among the challenges were:Snap-on Business Solutions faced numerous challenges before partnering with Magebit. Their outdated Magento 1 Enterprise platform lacked scalability and was resource-intensive. The need for managing multiple brands, improving UX, and streamlining global catalog and payment systems required a robust and modern e-commerce solution. Additionally, stringent security requirements and complex infrastructure posed significant hurdles for maintaining peak performance under high traffic.

1. Four separate Magento instances made management inefficient
2. No multi-brand functionality for different client requirements
3. Complex catalog and pricing structures needed customization
4. Security and compliance standards required a new infrastructure

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The role of Magebit
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Magebit modernized TARA’s e-commerce platform by migrating to Adobe Commerce Open Source (also known as Magento 2) and introducing features tailored to regional and customer needs.

• Simplified checkout
  Integrated one-step checkout using Venia to improve conversions and speed up purchases.‍
• Reorder functionality
  Created a quick repurchase feature in My Account, allowing customers to easily reorder their favorite products.‍
• Dynamic address validation
  Developed an API-based validation system for Gulf countries, ensuring accurate shipping details.‍
• Multi-website setup
  Implemented regional store views, language switcher, and a currency switcher for seamless navigation.‍
• Klaviyo automation 
  Enabled email marketing automation, improving targeted campaigns and customer engagement.

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