Latvia
Estonia
Lithuania
The Body Shop
In 1976, Anita Roddick opened a small green-painted shop in Brighton, England, driven by a radical vision to challenge outdated beauty standards and empower women to feel beautiful in their own skin.
Today, The Body Shop stands as a globally recognized ethical beauty brand, championing sustainability, cruelty-free products, and social activism around the world.
Visit thebodyshop.lv
Visit thebodyshop.lt
Visit thebodyshop.ee
In this case study:
About the project
In the Baltic region, the franchise aimed to strengthen its digital presence with a high-performing e-commerce store, while ensuring search visibility, operational efficiency, and customer satisfaction.
Client Challenges
The Body Shop Baltics franchise needed a more efficient, scalable, and SEO-friendly e-commerce platform. Key challenges included:
- A negative experience with the previous agency led to inefficiencies, technical issues, and unmet expectations.
- The website lacked optimized meta descriptions, structured data, and category structure, affecting organic rankings.
- Google My Business profiles were not properly set up, reducing local customer engagement.
The role of Magebit
Where digital magic comes to life
Magebit supported The Body Shop Baltics by enhancing the e-commerce platform, implementing a data-driven SEO strategy, and providing reliable technical support to improve user experience and search visibility.
- Search engine optimization
Conducted a full audit and keyword research, identifying ranking issues, technical improvements, and content opportunities. - Structure enhancements
Improved navigation and product categorization, making it easier for customers to find products. - Managed support and maintenance
Providing ongoing platform optimizations, bug fixes, and performance enhancements. - Paid advertising
Running various ad campaigns to grow the revenue for The Body Shop.
