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eCommerce for healthcare & medical

Pharmacy, dental, optical and medical supplies. Healthcare commerce runs on rules retail platforms were never built to meet, and they're unforgiving when you get them wrong.

Adobe Commerce
#1 Adobe Commerce partner worldwide
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Hyvä Platinum Partner
40+ projects delivered
Helping eCommerce since 2013
Shopify Plus Partner
55+ Shopify certifications
Two overlapping ISO certification logos: ISO 9001 and ISO 27001 certified company.
ISO certification
9001 & 27001

Trusted by brands globally

  • Uk Meds logo
  • Personal Homecare Pharmacy logo
  • Mega Dental logo
  • Minute Meds logo
  • Ambler Surgical logo
  • Doctor Strong logo
  • Uk Pets logo
  • Nordisk Meds logo
  • Pocket Vet logo

Healthcare commerce plays by its own rules

Whether you sell prescription medicine, dental supplies or OTC health products, the hard part isn't the cart, it's what surrounds it. Who's allowed to buy, what each country lets you say, and keeping it all converting.

Healthcare storefront product page with pharmacy pricing shown in a browser window
  • Prescription / professional-buyer gating

  • Reference / MPN / manufacturer lookup

  • Price incl. VAT / per-market tax

  • Subscribe & save / auto-refill

  • Delivery frequency scheduling

Regulated products need checks before they ship

Prescription, pharmacist-reviewed and age-restricted lines, handled cleanly.

Every market plays by its own rules

Different regulators, trust marks, languages, currencies and tax.

Trust is what converts

Clear information, pharmacy signals, reviews and fast support.

Care is a repeat purchase

Subscriptions, repeat orders and saved profiles, built in.

We build the whole of healthcare retail

Across 13 years and many markets, we've built for pharmacy, dental and medical retail alike, each with its own regulators and buyers, and we treat them as equals. Pharmacy is one of the things we do, not the only thing.

Online pharmacy

Prescription and OTC medicine with the eligibility, pharmacist and age checks each market requires.

Medical devices & monitoring

Consumer health devices, from blood-pressure monitors to diagnostics.

Homecare & medical supplies

Home-delivered medical and homecare products for patients and carers.

Dental supplies & equipment

Materials, instruments and equipment sold to practices and professionals.

Optical & vision

Contact lenses, glasses and eye care, with the prescriptions and try-on tools that category needs.

Vitamins, supplements & wellness

High-volume health, beauty and wellness ranges with strong content and SEO.

Trade buyers and patients, often in one store

A pharmacy sells to clinics and to patients. We build for each without compromising the other, and show the right experience, and the right pricing, to the right buyer.

B2B Trade

Built for how businesses buy

  • Practice & clinic accounts, roles and approval limits

  • Trade and contract pricing pulled from the ERP

  • Quotes, requisition lists and fast reorder

  • Net terms and on-account payment

  • Professional logins and account verification

eCommerce for B2B

B2C Consumer

Built to convert and stay compliant

  • Fast, mobile-first storefronts that convert

  • Prescription, pharmacist and age checks made simple

  • Clear pricing, OTC bundles and repeat-order subscriptions

  • Card, wallet and local payment methods per market

  • Reviews, education content and SEO that bring buyers in

eCommerce for B2C

Everything a healthcare store runs on

The full surface area of a serious healthcare platform, from catalog and pricing to prescriptions and patient data. The same commerce foundation underneath, with deep specialisms where healthcare needs them.

The catalog and markets layer underneath

A large, regulated catalog kept clean and correct, sold across markets, languages and brands from one platform.

  • Restricted-product rules built into the catalog

  • Per-market storefronts, pricing and tax

  • Regulated claims and product information controlled in listings

  • Registered-pharmacy and trust-mark handling per market

  • PIM and supplier-feed ingestion for large catalogs

  • Equivalents, substitutes and alternative-product suggestions

Pharmacy category listing with per-market pricing and product data

The commerce foundation, done properly

Before anything healthcare-specific, it still has to be a fast, reliable store. This is what every healthcare site needs.

  • Accounts with order history and fast reorder

  • Repeat orders and subscriptions

  • Payments, wallets and on-account

  • Delivery options and order tracking

  • Returns, refunds and support

  • ERP and back-office integration

Customer account order history with a subscribe-and-save option

The features only healthcare needs

This is where it stops being a normal store. Built for patients, prescriptions and sensitive health data.

  • Prescription upload, storage and renewal reminders

  • Saved patient profiles tied to their orders

  • Age and identity checks at checkout

  • Patient consent capture for pharmacist review

  • Clinical or pharmacist approval before dispatch

  • Secure health-data handling, audit and retention

Patient account area with express entry and prescription records

We know what each region demands

Selling health products is regulated differently in every market. We build to the rules of the ones you sell in, the registrations, trust marks, privacy law and payment norms each one expects.

Registered-pharmacy retail under MHRA and GPhC

Selling medicines to UK consumers means being a registered pharmacy, showing the right logo, and handling POM, P and age-restricted lines correctly.

  • Registered online pharmacy

    MHRA registration and the GB distance-selling logo, linking back to the public register.

  • POM, P & GSL handling

    Prescription-only and pharmacy medicines gated and pharmacist-supervised; GSL lines sold freely.

  • Age & identity checks

    Age verification on restricted lines, built into the checkout flow.

  • UK GDPR & PECR

    ICO-aligned consent, cookie banners and data retention.

  • Advertising rules

    No POM advertising to the public, listings kept MHRA and ASA compliant.

MHRA registered

GPhC pharmacy

UK GDPR / ICO

Help people find the right product. Fast

In a health catalog, search is the store. We implement and tune the engines the industry trusts, then build the eligibility and merchandising logic on top.

AI-grade search,
themed and tuned

We've shipped enterprise search on production health stores, deeply customized rather than dropped in.

Symptom finder step asking what is bothering you, with a recommended allergy product

Condition & symptom finders

Guide a shopper from "what's wrong" to a suitable, compliant product.

Nurofen and ibuprofen packs compared as the same active ingredient

Brand & active-ingredient search

Match on brand, generic name, active ingredient and pack size.

Results filtered for the California market, with prescription-only items locked

Eligibility-aware results

Surface what the shopper can actually buy in their market, nothing they can't.

Frequently bought together bundle of three dental products with a combined price

Merchandising that converts

Featured ranges, bundles and repeat-order prompts, inside the rules, no developer needed.

Adobe Commerce, Shopify, or fully custom

We're not tied to one stack. We pick the platform that fits your catalog, your markets and your regulatory load, then build it properly.

Best for depth and complexity

Adobe Commerce (Magento)

When multi-brand, multi-market catalogs, trade pricing and ERP/dispensing integration are the hard part. Full control over every workflow, with Hyvä and Venta for speed.

  • Multi-brand, multi-market storefronts on one platform

  • Full ownership and unlimited extensibility

  • Prescription, pharmacist & age-check workflows

  • Trade accounts, contract pricing & ACL permissions

  • ERP, PIM & dispensing-system integration

#1 Adobe Commerce partner worldwide

Most certified Adobe agency worldwide

#1 most certified Hyvä agency

Connected to everything a health store runs on

A healthcare store is only as good as the systems behind it. We connect storefronts to the platforms, payment rails, search and tools the sector relies on, in real time and at scale.

SAP

Enterprise ERP

Microsoft Dynamics 365

ERP / CRM

Oracle NetSuite

Cloud ERP

Business Central

Microsoft ERP

Sage

Mid-market ERP

Infor

Industry ERP

Acumatica

Cloud ERP

Epicor

Distribution ERP

Odoo

Open-source ERP

QuickBooks

Accounting

Anything else

We'll build the integration

Plus bespoke REST and GraphQL integrations, message-queue pipelines for high-volume order and data sync, and secure tunnels into dispensing, pharmacy and back-office systems where there is no public API.

Enterprise infrastructure that doesn't blink

Large catalogs, demand spikes, multiple brands and markets, running on hardened, monitored, secure cloud infrastructure with the uptime and data protection your business depends on.

Talk infrastructure

Cloud & hosting

AWS, Azure and Magento or Shopify cloud, auto-scaling for launches and peak-season spikes.

Security & data protection

CSP hardening, WAF, GDPR / UK GDPR by design, ISO 27001 & 9001, audited every year.

Identity & SSO

OAuth2 / JWT, Okta and Azure AD, multi-brand shared accounts done right.

Monitoring & uptime

Datadog, proactive alerting, stress testing and defined SLAs.

Secure ERP tunnels

VPN / IPsec into back-office and dispensing systems where there's no public API.

Performance & CWV

Caching, edge / CDN and Core Web Vitals programs at catalog scale.

We build for healthcare leaders

Pharmacy, dental, pet and medical retailers, live, in production, and run by dedicated Magebit teams.

See all case studies

What partners say about us

There's never a need to chase for answers. Someone is always available to help, and questions are answered quickly.

Julien Anquetil profile picture

Julien Anquetil

Software Development Manager

MEGA DENTAL
Magebit team with the MEGA DENTAL team outside their office.
UK Meds logo

We are very happy with the success that the Magebit Team has brought us!

Josh Watt profile photo

Josh Watt

Technical Director

Personal Homecare Pharmacy logo

Magebit delivered great-quality AI automation that genuinely understood our needs and helped us run the pharmacy more efficiently.

Mohammed Sheikh profile photo

Mohammed Sheikh

CEO

American Medical ID logo

Magebit did a great job with our new Hyvä rebuild. The site is much faster and more stable now.

David Drees profile photo

David Drees

Digital Marketing Director

We back the events that move the industry forward

We've sponsored Meet Magento Florida and Meet Magento New York for years, plus around 10 other Meet Magento events worldwide. We show up for the community we build on, supporting the conferences where the ecommerce industry meets, learns and grows.

Magebit and Ambler Surgical teams at the Meet Magento Florida dinner

Ambler Surgical

Meet Magento Florida

6 reasons healthcare brands choose Magebit

Not because we say we know the industry, but because we can show it: live pharmacies, pet and dental stores, run by dedicated teams across the UK and EU.

  1. 1

    We've done it before

    Online pharmacy, pet and dental platforms for UK Meds, UK Pets, Nordisk Meds, Personal Homecare Pharmacy and MEGA DENTAL.

  2. 2

    Award-winning work, on the industry's main stage

    Back-to-back awards at Meet Magento NYC and the most-nominated agency in 2025.

  3. 3

    We speak regulated retail, UK, EU and US

    Prescription, pharmacist and age checks, market trust marks, multi-language and multi-currency, repeat orders and subscriptions.

  4. 4

    One partner for every platform decision

    Adobe Gold Solution Partner, Hyvä Platinum Partner and official Shopify Plus Partner.

  5. 5

    Relationships that last years

    Our healthcare clients stay. Dedicated teams run and improve their platforms long after launch.

  6. 6

    Enterprise-grade by default

    ISO 27001 and 9001 certified, audited every year, with GDPR, security and the uptime healthcare depends on.

AI without ripping out your stack

You don't have to replace your platform, ERP or catalog. We build a middle layer that connects your data, then make it do what you actually want, with a pharmacist or vet in the loop where it matters. We're already building exactly this for UK Meds.

1

Plug into your data

Store, ERP, catalog, pricing and order history. We connect to what you already run. Nothing gets ripped out or migrated.

2

Make it do what you want

A secure layer links every data point into one grounded source of truth, then we build search, quoting, support or reorder around your goals.

3

Tune & guardrail

We evaluate, add guardrails and keep improving it once it's live, so it gets sharper the more it's used.

Grounded AI, with a human where it counts

Magebit AI

Which hay-fever tablet is right for me, and can I take it with my other medicine?

Thinking ...

  • Reads the approved product information for suitable OTC options
  • Flags interactions and anything that needs a pharmacist
  • Suggests in-stock products the customer can buy in their market

Loratadine, one a day, non-drowsy and in stock near you. Whether it's safe with your other medicine depends on what you take, so a pharmacist should confirm. Want me to connect you?

Magebit AI

Is this safe for my dog at his weight?

Handling the task ...

  • Checks species and weight against the product guidance
  • Surfaces suitable treatments and pack sizes
  • Routes to a vet where a prescription or advice is required

At 14 kg, Max needs the 10 to 20 kg pack, one dose monthly, in stock. It's prescription, so a vet signs off before it ships, usually within the hour.

Magebit AI

Where is my order, and can I return one item from it?

Working ...

  • Finds the order and its live carrier tracking
  • Explains delivery status and the return window
  • Starts the return or exchange, self-service

Order #40912 arrives today by 6pm with UPS. Returns run 30 days, so that item's fine, I've emailed your return label already.

Smiling young man with short dark hair wearing a dark shirt and gray cardigan.

Got a problem you think could be automated?

Bring it to us, your stack stays where it is. Let's talk, and we will figure out how.

Tell us the problem

Your store's next level is one decision away

You know where your healthcare business needs to be, but not sure how to get there? Whether it's selling across new markets, prescription and age checks, repeat orders or a huge catalog, we'll figure out the steps together and get your store to the next level.

  Kristaps Rjabovs, Managing Director

Man in beige t-shirt with arms crossed wearing a black smartwatch indoors near a plant.

Quick answers before we talk.

The things we get asked most. If yours is not here, ask us directly in the form below.

Yes. We integrate with the major ERPs (SAP, Dynamics, NetSuite, Sage and more), PIMs and custom or legacy dispensing systems, syncing products, stock, prices and orders both ways. Where there's no public API, we connect securely over a VPN tunnel.

Yes, and that's the point. We build across healthcare retail, pharmacy, pet and veterinary, dental, optical and wellness, often as several brands on one platform, as we do for the UK Meds family.

It depends on your catalog, markets and regulatory load, and we'll tell you straight. Adobe Commerce wins when complexity is the hard part. Shopify wins when you want to launch fast with lower overhead. We build both, and fully custom where neither fits.

Yes. Replatforming and migrations are a large part of what we do. We migrate catalogs, customers, pricing and order history carefully, preserve SEO, and plan a staged go-live so trading isn't disrupted.

Yes. We show trade pricing and account terms to professional buyers, and a fast, compliant retail experience to everyone else, from the same platform. It's how we build for dental and pharmacy clients alike.

We build market-specific storefronts on one platform, local languages, currencies, tax and the trust marks each region expects (UK MHRA / registered-pharmacy, EU CE/MDR and distance-selling rules, US FDA), and the prescription, pharmacist and age checks a regulated product needs, without making the buying experience painful.

Yes. We build a secure middle layer over your existing store, ERP and catalog, then build the AI on top, product guidance, a support assistant, search, reorder, grounded in your approved information, with a pharmacist or vet in the loop where needed. We're already doing this for UK Meds.

We stay on. Dedicated teams run and improve the platform, support, security patching, performance, SEO and a roadmap, with service-level agreements so you know what to expect.

Tell us what you sell

Pharmacy, pet care, dental, optical or medical supplies, for the UK, EU or US. If it sells on healthcare's rules, we've almost certainly built it before — on Adobe Commerce, Shopify and fully custom. Bring us the hard part and we'll scope it with you.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    We will tell you which platform fits before any pitch.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call