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eCommerce for beauty & cosmetics

Skincare, makeup, haircare, fragrance and nails. The cart is the easy part, what converts and stays compliant is the hard bit. We'll find the right platform and build it properly.

Explore the capabilitiesAI for beauty
Shopify Plus Partner
Shopify Plus partner
55+ Shopify certifications
Adobe Commerce
#1 Adobe Commerce partner worldwide
Hyvä Platinum Partner logo with holographic effect in a stylized lightning bolt shape.
Hyvä Platinum Partner
40+ projects delivered
Award-winning agency
3× eCommerce excellence award
Klaviyo Gold Partner
Klaviyo Gold Partner
Email, SMS & CDP
Two overlapping ISO certification logos: ISO 9001 and ISO 27001 certified company.
ISO certification
9001 & 27001

Trusted by brands globally

  • Madara logo
  • Kinetics logo
  • Basharacare logo
  • Tara logo
  • The Body Shop Logo logo
  • Drybar logo
  • Civant logo
  • Mossa logo
  • Sabon logo
  • Infinite Aloe logo

Beauty commerce
plays by its own rules

Whether you sell skincare, makeup, fragrance or a multi-brand marketplace, beauty breaks the assumptions most platforms are built on. The work is in the edge cases, and the edge cases are the whole job.

The Body Shop beauty storefront category page shown in a browser window

  • Shade, skin-type & concern finders

  • Ingredient (INCI) & allergen search

  • Quick reorder & subscriptions

  • Routine & gift-set builder

  • Multi-market stock & availability

  • Backorder / ETA visibility

Match - Beauty is personal

Shade, skin type, hair type and concern. Get the match wrong and it comes back as a return.

Markets - Every market has its own rules

Different regulators, ingredient and claims rules, languages (including RTL), currencies and tax.

Trust - Discovery is what converts

Reviews, ratings, samples, before-and-afters, routines and try-on do the selling.

Repeat - Beauty is a repeat purchase

Replenishment, subscriptions, loyalty and saved routines, built in.

We build the whole of beauty retail

Across 13 years we’ve built for skincare, makeup, haircare, fragrance and professional supply alike. Skincare is one of the things we do, not the only thing.

Skincare & dermo-cosmetics

Cleansers, serums, SPF and treatments, concern-led navigation and claims control.

CivantCase study

Makeup & color cosmetics

Foundation, complexion and color, with shade families, shade-match tools and virtual try-on built in.

MADARA CosmeticsCase study

Haircare & styling

Shampoo, treatment and styling ranges sold by hair type and concern, with routines and replenishment.

The Body ShopCase study

Fragrance & perfume

Scent families, gifting and discovery sets, with the storytelling the category lives on.

L’aromes

Nails & professional salon supply

Polish, gel systems and pro tools sold to salons, with professional verification and pricing.

Kinetics BeautyCase study

Devices, tools & beauty tech

LED, cleansing and styling devices, bundles and content these higher-consideration products need.

DrybarCase study

Trade buyers and retail customers, often in one store

Manufacturers sell to distributors, salons and the public at once. We build for each without compromising the other, and show the right experience, and the right pricing, to each buyer.

B2B

  • Salon, spa, clinic and distributor accounts, roles and approval limits

  • Wholesale, tier and contract pricing pulled from the ERP

  • Professional verification (license, certification or school)

  • Quotes, requisition lists and fast reorder

  • Net terms and on-account payment

eCommerce for B2B

B2C & D2C

  • Fast, mobile-first storefronts that convert

  • Shade, skin and hair finders that match the right product

  • Samples, minis, gift-with-purchase and gifting flows

  • Subscriptions, replenishment and saved routines

  • Reviews, UGC, education content and SEO that bring buyers in

eCommerce for B2C

Everything a beauty & cosmetics store runs on

The full surface area of a serious beauty platform, from catalog and pricing to shade matching and subscriptions. The same commerce foundation underneath, with deep specialisms where beauty needs them.

The catalog and markets layer underneath

A large, regulated catalog kept clean and correct, sold across markets, languages and brands from one platform.

  • Ingredient (INCI) data and allergen flags held in the catalog

  • Regulated claims and product information controlled per market

  • Batch, lot, expiry and period-after-opening (PAO) tracking

  • Shade and variant families, pack sizes and value sets

  • Per-market storefronts, pricing, currency, tax and language, RTL included

  • PIM and supplier-feed ingestion for large multi-brand catalogs

Beauty category listing with shade families and per-market product data

The commerce foundation, done properly

Before anything beauty-specific, it still has to be a fast, reliable store. This is what every beauty site needs.

  • Accounts with order history and fast reorder

  • Subscriptions and auto-replenishment

  • Payments, wallets and local methods per market

  • Delivery options and order tracking

  • Returns, refunds and support

  • ERP and back-office integration

We know what each region demands

Beauty is regulated differently in every market. We build to the rules of the ones you sell in, notifications, responsible-person obligations, ingredient and claims law.

United Kingdom, UK Cosmetics Regulation under OPSS

Selling cosmetics to UK consumers means a UK Responsible Person, products notified on SCPN, and a safety assessment behind every formula.

  • SCPN product notification

    Products notified through the Submit Cosmetic Product Notification service before sale.

  • UK Responsible Person & CPSR

    A named RP and a Cosmetic Product Safety Report behind each product.

  • Ingredient & restriction handling

    Restricted, banned and CMR substances controlled in the catalog.

  • Advertising & claims

    Listings kept aligned with ASA / CAP and the common claims criteria.

  • UK GDPR & PECR

    ICO-aligned consent, cookie banners and data retention.

OPSS / SCPN notified

UK Responsible Person

UK GDPR / ICO

The features only beauty needs

This is where it stops being a normal store. Built for shade, skin, routines and the way beauty actually sells, and for the loyalty, trade and traceability behind it.

Match, try-on and routines

  • Shade and foundation matching, skin-tone and undertone finders

  • Virtual try-on (AR makeup) and before-and-after

  • Skin and hair quizzes that build a personalized routine

  • Samples, minis, gift-with-purchase and gifting programs

  • Reviews, ratings, photo and video UGC and social proof

Beauty product page with shade family, try-on and reviews

Loyalty, trade and traceability

  • Subscriptions, replenishment and saved routines

  • Loyalty, points, tiers and referrals

  • Professional / salon verification and trade pricing

  • Batch, lot, expiry and PAO tracking with full traceability

  • Ingredient (INCI) transparency and allergen filtering

Beauty account page with subscriptions and saved routines

The right platform for your store

The platform should fit your catalog, markets and team, not the other way around. We'll recommend what's genuinely right for you, build it properly, and tell you honestly when you've outgrown it.

Fast to launch, content-led

Shopify Plus, fast, content-led commerce

  • Themed Liquid or headless Hydrogen storefronts

  • Checkout extensibility and Shopify Functions

  • Subscriptions via Recharge or Loop, plus Shop Pay

  • Reviews, UGC and loyalty apps wired in

  • Shade finders, quizzes and personalization

  • Klaviyo, Shopify Markets, B2B and POS

Shopify Plus Partner

55+ Shopify certifications

Shopify POS certified

130+ people team

Connected to everything a beauty store runs on

A store is only as good as the systems behind it. On Shopify that's the beauty stack, tuned and wired together. On Adobe Commerce, deep ERP and PIM integration.

SAP

Enterprise ERP

SAP

Microsoft Dynamics 365

ERP / CRM

Microsoft Dynamics 365

Oracle NetSuite

Cloud ERP

Oracle NetSuite

Business Central

Microsoft ERP

Microsoft Business Central

Sage

Mid-market ERP

Sage

Infor

Industry ERP

Infor

Acumatica

Cloud ERP

Acumatica

Epicor

Distribution ERP

Epicor

Odoo

Open-source ERP

Odoo

QuickBooks

Accounting

QuickBooks

Anything else

We'll build the integration

Plus bespoke REST and GraphQL integrations, Shopify Flow automations, and secure pipelines into back-office systems where there's no public API.

Built for your biggest launch day

A product drop, an influencer post or Black Friday shouldn't take the store down. Whether you're on Shopify Plus or Adobe Commerce, we keep the store fast, secure and online when traffic surges.

Performance & Core Web Vitals

Speed programs that keep pages fast at catalog scale, mobile first.

Launch & campaign readiness

Load and stress testing ahead of drops and peak season.

Security & data protection

PCI-compliant payments, data privacy by design (GDPR, CCPA), ISO 27001 & 9001, audited every year.

Monitoring & uptime

Proactive alerting and defined SLAs, with a team on hand when it matters.

We build for beauty leaders

Skincare, makeup, nail and multi-brand beauty retailers, live, in production, and run by dedicated Magebit teams.

See all case studies
Kinetics Beauty

Professional nail systems sold to pros and the public in 40+ countries

  • Storefronts on both Shopify and Magento for kineticsbeauty.com
  • Professional, clean, fashion-led catalog with seasonal collections
  • Ongoing email marketing run alongside the build
  • Shopify Plus
  • Klaviyo
Kinetics Beauty storefront on desktop and mobile
The Body Shop

Storefront and growth work for a global cosmetics brand

  • Magento storefront across Latvia, Lithuania and Estonia
  • One-step checkout, store pickup and local payment (EveryPay)
  • Ongoing support plus a multilingual SEO and content program
  • Adobe commerce
The Body Shop storefront on desktop and mobile
Bashara Care

A multi-brand premium beauty marketplace for the GCC (Excellture DMCC)

  • 100+ premium and professional brands across skincare, makeup and hair
  • Bilingual, right-to-left storefront for the Gulf market
  • Mobile app connector feeding the storefront catalog
  • Adobe commerce
  • PWA
Bashara Care storefront on desktop and mobile
Tara Formula

A bilingual natural-beauty platform for the Gulf, rebuilt for speed and scale

  • Migrated from WooCommerce to Adobe Commerce Open Source + PWA Studio
  • One-step Venia checkout, reorder, API address validation
  • Eight-market currency switching, Klaviyo automation
  • Adobe commerce
  • PWA
Tara Formula storefront on desktop and mobile
MADARA Cosmetics

Organic skincare and makeup platform for a leading Northern European beauty maker

  • Headless PWA storefront on Magento
  • Multi-region setup with a dedicated US store
  • Sister brand MOSSA on the same platform, with ongoing roadmap work
  • Adobe commerce
  • PWA
MADARA Cosmetics storefront on desktop and mobile
Drybar

Haircare and styling tools for Drybar, part of the Helen of Troy portfolio

  • Magento storefront rebuilt from legacy Luma to Hyvä
  • Algolia search and Stripe payments with gift cards tuned
  • Core Web Vitals optimization to a 90+ score
  • Adobe commerce
  • Hyva
  • Venta
  • Algolia
Drybar storefront on desktop and mobile
Civant

A clean, clinically effective skincare brand selling DTC worldwide, on Shopify

  • Conversion-focused Shopify DTC storefront
  • Concern-led navigation around hyperpigmentation and anti-ageing
  • Advanced Google Tag Manager configuration
  • Shopify Plus
Civant storefront on desktop and mobile

What partners say about us

Their approach towards the client is always personalized and of high quality.

Deniss Paskovs

Head of Digital

MÁDARA Cosmetics
Deniss Paskovs, Head of Digital at MÁDARA Cosmetics.
The Body Shop

We are happy with the work Magebit did to improve our SEO.

Ieva Gaiļuma profile image

Ieva Gaiļuma

Baltic Director

Drybar

Appreciate everyone’s hard work and effort in moving us forward!

Alex Brynou profile image

Alex Brynou

Director of Systems Architecture

BasharaCare logo

Magebit feels like an extension of our own team. Whatever we need across the store, they handle it quickly and well, and the site keeps getting better.

Jad Haidamous profile image

Jad Haidamous

CEO

The Magebit team hosting the Shopify Dinner, in front of a Shopify banner

Magebit hosting the Shopify Dinner.

Close collaboration
with Shopify

We work hand in hand with Shopify and host the Shopify Dinner, an exclusive evening that brings the commerce community together for content, conversation and connections you won’t find anywhere else.

50+

Projects delivered

Shopify Certified Foundations

55+ Shopify certifications

Shopify Plus Partner

Shopify Plus Partner

Talk to us

6 reasons beauty brands choose Magebit

Not because we say we know the industry, but because we can show it, live stores run by dedicated teams.

  1. 1

    We've done it before

    Skincare, makeup, nail and multi-brand beauty platforms for MÁDARA, Kinetics, Tara, Basharacare, The Body Shop, Drybar and Civant.

  2. 2

    One in-house team for the whole store

    Design, development, app and integration work, configuration, marketing, SEO and content, every discipline your store needs lives under one roof, in one agency, not scattered across separate teams or vendors.

  3. 3

    We speak regulated beauty, UK, EU, US and GCC

    Notification, responsible-person rules, INCI and claims control, MoCRA, Arabic / RTL, subscriptions and loyalty.

  4. 4

    Shopify-first, with the partnerships to back it

    Shopify Plus Partner and Klaviyo Gold Partner, plus Adobe Gold and Hyvä Platinum when you need them.

  5. 5

    Relationships that last years

    Our beauty clients stay. Dedicated teams run and improve their platforms long after launch.

  6. 6

    Enterprise-grade by default

    ISO 27001 and 9001 certified, audited every year, with GDPR, security and the uptime beauty launches depend on.

MÁDARA award-winning ecommerce storefront

Baltic e-commerce awards

MÁDARA

An award-winning store

Our build for MÁDARA has been named among Latvia’s best and most innovative online stores, recognized at the Baltic e-commerce awards.

Gold

Best online store, Baltic e-commerce awards

17

Markets served from one platform

2 brands

MÁDARA and MOSSA on one platform

DTC

Direct-to-consumer, including a US store

Talk to us

AI without ripping out your stack

You don't have to replace your platform, your ERP or your catalog. We build a middle layer that connects all your data points, then make it do what you actually want. Your systems stay exactly where they are.

1

Plug into your data

Store, ERP, catalog, pricing and order history. We connect to what you already run. Nothing gets ripped out or migrated.

2

Make it do what you want

A secure layer links every data point into one grounded source of truth, then we build shade match, search, support or reorder around your goals.

3

Tune & guardrail

We evaluate, add guardrails and route to a human where claims or safety are involved, and keep improving it once it’s live.

Grounded AI, with a human where it counts

Magebit AI

I have oily, acne-prone skin and dark spots. What routine should I start with?

Thinking ...

  • Reads the approved product information for suitable options
  • Builds a routine in the right order, flagging anything that needs care (actives, SPF, sensitivities)
  • Suggests in-stock products the customer can buy in their market

Salicylic acid cleanser, niacinamide for dark spots, daily SPF, all in stock. Retinoid strength depends on your skin, so a skin advisor should set that. Connect you?

Magebit AI

Which shade matches me, and will it suit my undertone?

Handling the task ...

  • Reads shade-family and undertone data against the customer’s input or try-on
  • Surfaces the matches and complementary products
  • Confirms what’s in stock and shippable to their market

Shade 3W (Warm Sand) is your closest match and suits your warm undertone. In stock, ready to ship.

Magebit AI

Where’s my subscription order, and can I add my usual serum?

Working ...

  • Finds the order and subscription across the store and ERP
  • Confirms delivery status and ETA
  • Amends the subscription or reorders in one step

Ships tomorrow. I've added your usual niacinamide serum to this cycle, same box, no extra shipping.

Smiling young man with short dark hair wearing a dark shirt and gray cardigan.

Got a problem you think could be automated?

Bring it to us, your stack stays where it is. Let's talk, and we'll figure out how.

Tell us the problem
Magebit team at Meet Magento

Magebit team at Meet Magento, #1 Adobe Commerce agency worldwide.

The world’s leading
Magento agency

By certified developers, Magebit holds the number-one spot among Adobe Commerce agencies worldwide, and we’re the most certified Hyvä agency on the planet.

Adobe Solution Partner Gold

#1 Adobe agency worldwide

Adobe certified: Professional, Expert and Master, 200+ certifications

Most certified Adobe agency worldwide

Hyvä certification badges, 55+ certified developers

#1 Most certified Hyvä agency

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Adobe Subject Matter Expert

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Learn more

Your store's next level is one decision away

You know where your beauty business needs to be, but not how to get there? Shade matching, new markets, regulated claims or a huge catalog, we'll figure out the steps together and get your store to the next level.

—  Kristaps Rjabovs, Managing Director

Talk to Kristaps
Man in beige t-shirt with arms crossed wearing a black smartwatch indoors near a plant.

Frequently asked questions

If you can’t find the answer you’re looking for, feel free to reach out to us. We’re here to help!

Yes. We’ve built across skincare, makeup, haircare, fragrance and professional nail supply, each with its own merchandising, content and compliance. One platform carries all of them, cleanly.

Yes, it’s one of the things we do most. We map URLs, preserve metadata and structured data, and set up redirects so rankings carry over. We migrated Tara from WooCommerce to Adobe Commerce.

Yes. Consumers see retail pricing; verified salons, spas and distributors see trade pricing, wholesale ordering and net terms. Professional verification gates the trade side, the model behind Kinetics.

Yes, it’s where a lot of beauty revenue lives. We run Klaviyo (Gold Partner) for repeat-purchase flows, connect a CDP (Segment, mParticle), and layer personalization (Rebuy, Nosto, Klevu). We already do this for Tara and Kinetics.

Yes. A secure middle layer connects your store, ERP, catalog and product data, then AI on top, shade match, search, support, reorder, grounded in your data, with a human in the loop where it matters.

Launch is the start. Most clients stay with a dedicated team for support, optimization, SEO and email, exactly what we do today for Kinetics, Basharacare and The Body Shop.

Tell us what you sell

Skincare, makeup, haircare, fragrance or nails, for the UK, EU, US or GCC. We’ve almost certainly built it before, on Shopify, Adobe Commerce or fully custom. Bring us the hard part.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Straight platform advice

    We’ll tell you which platform fits before any pitch.

  • 3

    No obligation

    The plan is yours to keep.

Book a scoping call