Co-innovating with the leading beauty retailer in the Gulf

About the project

BasharaCare needed to modernize its Magento 2 platform by migrating to PWA Studio, integrating Microsoft ERP, and improving overall user experience. The project focused on enhancing sales operations, optimizing checkout, and increasing customer engagement.

Client Challenges

BasharaCare faced significant operational and technical challenges that affected scalability and user satisfaction.

Key challenges included:

1. Outdated front-end, leading to slow performance and lower engagement
2. Limited integration with Microsoft ERP, affecting inventory and sales data management
3. Lack of dynamic brand and product pages, reducing discoverability
4. Checkout inefficiencies, impacting conversion rates and sales

The role of Magebit
^{Where digital magic comes to life}

Magebit enhanced BasharaCare’s e-commerce ecosystem by implementing key optimizations to improve performance, user engagement, and operational efficiency.

• Microsoft Dynamics ERP integration
  Enabled real-time inventory and sales data synchronization, improving decision-making and order management.
• Rebuild on PWA Studio
  Upgraded the front-end to PWA Studio, boosting performance, speed, and mobile experience.
• Geolocation customization
  Integrated GeoIP-based personalization, ensuring a localized shopping experience for GCC customers.
• Mobile app development
  Developed a dedicated iOS & Android app, providing an enhanced mobile shopping experience.

_HOMEPAGE