Co-innovating with the leading beauty retailer in the Gulf

Enhancing Basharacare’s e-commerce platform with faster performance, seamless inventory management, and an optimized shopping experience.
TECHNOLOGY STACK

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HIGHLIGHTS

Migration to PWA Studio

Full ERP integration

iOS & Android mobile app

SERVICES PROVIDED

Strategy

Design

Engineering

INDUSTRY

Cosmetics

MARKET FOCUS

Middle East

Bashara Care

Established in 2012, BasharaCare is a Dubai-based premium skincare retailer, offering a personalized shopping experience with pharmacist-backed recommendations. With a catalog of 2,000+ products, BasharaCare delivers to UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, operating in both English and Arabic to cater to diverse regional audiences.

Visit basharacare.com

About the project

BasharaCare needed to modernize its Magento 2 platform by migrating to PWA Studio, integrating Microsoft ERP, and improving overall user experience. The project focused on enhancing sales operations, optimizing checkout, and increasing customer engagement.

Before
After
Client Challanges

BasharaCare faced significant operational and technical challenges that affected scalability and user satisfaction.

Key challenges included:

  1. Outdated front-end, leading to slow performance and lower engagement
  2. Limited integration with Microsoft ERP, affecting inventory and sales data management
  3. Lack of dynamic brand and product pages, reducing discoverability
  4. Checkout inefficiencies, impacting conversion rates and sales

Before
After

The role of Magebit
Where digital magic comes to life

Magebit enhanced BasharaCare’s e-commerce ecosystem by implementing key optimizations to improve performance, user engagement, and operational efficiency.

  • Microsoft Dynamics ERP integration
    Enabled real-time inventory and sales data synchronization, improving decision-making and order management.
  • Rebuild on PWA Studio
    Upgraded the front-end to PWA Studio, boosting performance, speed, and mobile experience.
  • Geolocation customization
    Integrated GeoIP-based personalization, ensuring a localized shopping experience for GCC customers.
  • Mobile app development
    Developed a dedicated iOS & Android app, providing an enhanced mobile shopping experience.

HOMEPAGE

Before
After

Results we delivered

The figures speak volumes about how Magebit’s work has contributed to the remarkable success of our customers, guaranteeing sustained business expansion.
Organic conversion rate
+ 369%
Organic revenue
+ 162%
Exit page
- 34%

You are just a message away from success

1

We get to know your business needs

Together, we’ll dive into your goals, challenges, and opportunities to craft a clear digital vision tailored to your needs.

2

Initial strategic expertise

We’ll help you overcome immediate roadblocks and share our experience with you, for free.

3

Kick-off offer

Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.

It is a pleasure working with everyone we have worked with at Magebit.
Bob Toeppner
E-commerce Manager
Your team 100% do what I have in mind to make a long-term relationship!
Julien Anquetil
Software Development Manager
Appreciate everyone's hard work and effort in moving us forward!
Alex Brynou
Director of Systems Architecture
Magebit does an excellent job covering every one of our needs.
Daniel Eisen
CEO of Vita Juwel
There is no challenge for which they can’t find a solution.
Will Aubuchon
CEO of Aubuchon Company

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Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.

Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.