Wholesale on Shopify, done properly: company profiles, buyer-specific catalogs, net terms and reorders your customers handle without calling a rep.
Shopify's native wholesale toolkit, and the core of it now runs on every plan, not just Plus.
Search
Orders by reply-all
The price list PDFA rep as a search engine
On every Shopify planThe core B2B toolkit, included
Company profiles and buyer accountsUp to three buyer catalogsVolume pricing and net terms
Where Plus earns its keepWholesale at scaleUnlimited catalogs, direct assignmentPartial payments on ordersNative ACH and EDI
Turning the toggles on is a morning's work.
Making them carry your rate cards, your ERP and your buyers' habits is the project
The rep-and-email model isn't relationship building, it's friction your buyers tolerate. Every one of these habits is volume waiting for a portal worth using.
The weekly stock-up arrives as a forwarded spreadsheet. Someone re-keys it; the errors ship.
Version seven is in their inbox, version nine is real. Every gap becomes a credit note or an argument.
“Is the 40-pack in stock?” is a phone call. Multiply by every buyer, every week.
There’s no trade login at all, B2B lives entirely in inboxes, invisible to reporting and impossible to grow.
The DTC store and the wholesale process share nothing: not stock, not customers, not numbers.
Your customers reorder dog food in one tap at home, then fax you a purchase order at work. They notice.
Native capability first, then the part that makes it yours.
SearchSearchSearchSearchSearchSearchSearchSearchSearchShopify gives wholesale two architectures, and agencies tend to recommend whichever they'd rather build. Here's the straight version.
DTC shoppers and logged-in trade buyers share a storefront; catalogs and pricing split them invisibly. One theme, one admin, one inventory.
Wholesale coffee / Espresso
Wholesale storefrontNet 30Expansion storeA dedicated B2B storefront with its own design, navigation and content, tuned entirely to trade buying, still inside your Shopify organization.
Not sure which architecture fits?
Catalog overlap, buyer behavior and team structure decide it. We'll put the recommendation in writing before design starts.
Whether trade ordering lives in a legacy platform, a pile of apps, or an inbox, the move is a project we've run before.
From another platform
Companies, catalogs, terms and order history mapped and moved, with custom data engines keeping everything flowing, live, with nothing lost.
From wholesale apps
Pre-native setups built on locked pages and discount hacks migrate cleanly onto company profiles and catalogs, fewer apps, one source of truth.
From email and spreadsheets
Mostly a data and habits project: we structure the accounts, load the rate cards, and design the portal buyers adopt without training.
Every move starts with a map
What carries over, what gets rebuilt better, and what you won’t miss, in writing before anything moves.
A wholesale setup that limps doesn't need a restart. It needs an owner.
Catalogs, pricing logic, apps, integrations and risks, mapped and handed to you in writing, whatever you decide next.
Audit findings
Estimate-first fixes and improvements under our Fixed Cost Estimate Guarantee, with 24/7 emergency cover available on top.
When wholesale has a roadmap of its own: the same Shopify developers every week, driven by your goals, support included.
B2B data lives in the ERP, the accounting system and the warehouse. The store earns trust by agreeing with all three.
Tier prices importedFrom SAP, 9:26 AM1,362
Stock by warehouseFrom SAP, 9:02 AM8,310
Orders exportedTo SAP, 8:39 AM84
Credit limitsFrom SAP, 8:12 AM34
Invoices importedFrom SAP, 7:58 AM210Shopify B2B2-way syncYour ERPRate cards from the source
Contract pricing and terms flow from the ERP into catalogs and price lists, no re-import ritual.
Stock buyers can plan around
Availability and lead times surfaced per location, synced from the systems that actually know.
Orders without re-keying
Web, rep and EDI orders land in the ERP identically, SAP, Dynamics, NetSuite, Business Central or Odoo.
Custom middleware, proven
When connectors run out, we build the engine, proven on a full replatform.
Most wholesale portals are where design goes to die. Ours are drawn by Baymard- and CXL-certified designers.
Bulk ordering, designed in
Quantity grids on collections, case-pack steppers, running order totals. A hundred lines should feel organized, not heroic.
Reorder as the home page
Last order, saved lists and one-tap repeat sit front and center, because that’s ninety percent of their visits.
Logged-in states that make sense
Trade prices, real-time availability and negotiated terms appear exactly where that buyer expects them, and never leak to the public store.
A dashboard worth logging into
Orders, invoices, statements and delivery status are all self-serve, so "can you resend the invoice" emails stop existing entirely.
Repeat buying is structured, which makes B2B the fastest payback for grounded AI. Human sign-off wherever money moves.
Can 300 cases reach our Chicago depot by Friday?
What the agent does
Reads stock across every location
Adds inbound deliveries and lead timesApplies transit time to the depot address
220 in the Chicago warehouse now, 80 arriving Wednesday. Full 300 delivered Friday, or 220 tomorrow as a partial.
Usual monthly order, double the 250ml
What the agent does
Pulls up the April order, all 14 linesDoubles the 250ml and prices it per their catalogConfirms everything against live stockReady to place: 14 lines with the 250ml at 48 units, all in stock. Confirm and it’s ordered.
Quote request: 1,200 units across two delivery addresses
What the agent does
Prices from the rate card at the 1,000+ tierFlags the split delivery as needing sign-offRoutes it to the rep with pricing attachedRoutine lines answered instantly, the negotiable part is with your rep.
Trade buying looks different in every sector, and we've built for most of them. Each industry page shows the work in depth.
Workshops, distributors and fleets buy by fitment, in bulk, on account. We build the trade layer parts sellers actually need.
Medical, surgical, dental and pharmacy commerce, built for regulated, B2B-heavy selling. Compliance, verified buyers and account terms are handled as core features, not after thoughts.
Beauty, haircare, skincare and cosmetics commerce, across retail and professional channels. We give the brand the polished, visual experience it needs while keeping pro and trade ordering effortless.
Food, drink, fresh and specialty commerce, from direct-to-consumer to wholesale distribution. We handle the parts that make food hard online: delivery dates, perishables, subscriptions and trade pricing.
Apparel, jewelry, accessories and luxury-brand commerce, where the storefront has to feel as considered as the product. We build design-led, global experiences that turn browsers into loyal customers.
Sport, outdoor, gear and equipment commerce, often global, high-traffic and multi-market. We keep these stores fast and consistent across every market and currency, even at peak demand.
Home, furniture, hardware, building and interiors commerce, from huge consumer catalogs to B2B trade supply. We make enormous catalogs findable and profitable, with configurators and trade pricing where you need them.
Technology, electronics, connectivity and hardware commerce, with complex catalogs and recurring revenue. We connect configurable products, supplier feeds and subscription billing into one reliable store.
Payments, financing, banking and commerce-technology providers, integrated and tuned for your store. We connect the right tools cleanly so checkout, financing and personalisation just work.
Niche and specialty commerce that doesn't fit a single vertical, from universities to precious metals. We handle the parts that break templates: real-time pricing, product configurators, multi-supplier catalogs and complex delivery rules.
Live platforms taking trade orders, not feature lists.
Kevin Hughes
European Technical Director
Magebit does an excellent job covering every one of our needs.
Daniel Eisen
CEO
From a complex Magento setup to a clean Shopify build, Magebit delivered. Personalization, gift sets and inventory all just work, and the site is better for it.
Matt Rhys-Davies
eCommerce Director
Shipping fresh seafood leaves no room for a site that wobbles. Magebit keeps ours fast and dependable, and they feel like part of our own team.
Rob Gundermann
CTO
Partnerships, certifications and awards earned build by build, and confirmed by the platforms themselves, so you know the depth is real before the first line of code.
An official Shopify Plus Partner, confirmed by Shopify themselves.
Across development, POS and solutioning, on your store daily.
Innovator, World Traveler and eCommerce Excellence awards at the industry’s main events, and more.
UX grounded in large-scale eCommerce research, backed by Baymard and CXL training.
ISO 9001 & 27001 for quality and security, independently audited yearly
Web and counter designed as one store, by one certified team.
Email, SMS and CDP handled alongside support, not by another vendor.
Wholesale teams always fear the portal will replace the relationship. It replaces the re-keying. Show me how your buyers order today and I'll show you the version where your reps sell and the store takes orders.
If you can't find the answer you're looking for, feel free to reach out to us. We're here to help.
Not anymore for the core. Since 2026, company profiles, up to three buyer catalogs and volume pricing are available on all Shopify plans. Plus is still the right home for wholesale at scale: unlimited catalogs, direct catalog assignment, partial payments, and native ACH and EDI. We’ll map your requirements to the plan honestly, upgrading is easy, overpaying is optional.
Blended when the brand experience and catalog largely overlap retail; a dedicated expansion store when wholesale needs its own catalog logic, UX or pace. We’ve built both and put the recommendation in writing before design starts.
Yes, from another platform, from pre-native wholesale apps, or from email-and-spreadsheet ordering. Companies, catalogs, terms and order history mapped and moved, with custom sync engines where the data flow demands it, proven on complex replatforms.
Yes, pricing, stock, terms and orders synced with SAP, Dynamics, NetSuite, Business Central, Odoo or a custom pipeline, and EDI purchase orders mapped cleanly into your ERP through Shopify’s native EDI partners.
Further than most expect, buyer-specific catalogs, tier and volume pricing, quantity rules and terms are native, and where your logic goes beyond them, we extend with custom development rather than app sprawl. The scoping call maps your rate cards to the toolkit honestly.
Not a sales script.
Blended, expansion store, or a different platform entirely.
The recommendation is yours to keep.
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