Filters eat crawl budget
Google spends its crawl budget on colour combinations, not the pages that sell.
Magento SEO agency
Faceted URLs multiplying, products duplicating, store views competing. On Magento those are code problems, and our Adobe-certified developers fix them where they live.
Adobe Commerce gold partner
#1 Adobe Commerce partner worldwide
Hyvä Platinum Partner
40+ projects delivered
ISO certification
9001 & 27001
Most certified Hyvä agency worldwide
200+ Adobe Commerce Certifications
12+ years of ecommerce SEO
Trusted by brands globally
Why Magento SEO is not generic SEO
These aren’t content problems, and no amount of blogging fixes them.
Crawl summary
62,592 URLs discovered
Filter and parameter URLs
44,180
71%
Internal search results
12,940
21%
Duplicate product paths
3,020
5%
Category and product pages
2,452
4%
Crawl composition
4% of URLs can sell
- Filters
- Search
- Duplicates
- Sellable pages
4%
of the crawl is pages that actually sell. The store had been publishing blog content for two years.
Six reasons Magento stores plateau
Every one of them is a platform behavior, which is why they survive years of content work untouched.
One product, five URLs
Configurable products and category paths split ranking signals between competing pages.
Imports that rewrite URL keys
URLs shift every time the catalog is imported again, and the redirects that should follow them never do.
Sitemaps out of sync
The sitemap lists URLs the canonicals no longer support, so Google guesses.
A theme Google can’t render
JavaScript-heavy Luma pages are slow to crawl, so what ranks isn’t what you designed.
Store views without hreflang
An operational gift and an SEO trap, with every market cannibalizing the others in search.
Magento technical SEO, fixed in the codebase
Most Magento SEO stalls for one reason: the recommendations land in a backlog owned by people who don’t report to whoever wrote them.
One company, both halves
Faceted-navigation rules, canonicals, rendering and schema are development work. Our SEO specialists sit beside the engineers who ship it.
How we run SEO and AEO as one program
Finding and fix, one estimate
No handover to a third party, and nothing waiting for someone else to prioritize it.
200+ active certifications
The engineers fixing the SEO problems are the ones who know the platform’s internals.
Shipped in the same sprint
Recommendations move with the release, instead of aging in a backlog for a year.
What the technical work covers
Search engine optimization on Magento is platform work before it is content work. This is what that means in practice.
Layered navigation and crawl control
Rules for filters, parameters, search and variant URLs, decided deliberately rather than left to the default.
- What gets indexed, canonicalised or blocked
- Parameter handling at 500,000-SKU scale
- Crawl budget spent on pages that sell
Canonicals and duplicate content
Configurable products, multi-category paths and pagination resolved into one authoritative URL per thing you sell.
- Configurable and variant URL strategy
- Multi-category path resolution
- Pagination handled without splitting signals
URL keys, rewrites and redirects
Clean structure enforced through imports, restructures and merchandising changes, not just set once at launch.
- Bulk redirect programmes when URLs move
- Rewrite hygiene through catalog imports
- Chains and loops cleared out of the table
Structured data
Product, Offer, Review, BreadcrumbList, FAQ and LocalBusiness schema implemented in the theme.
- The format Google and answer engines both read
- Validated across templates, not one page
- Consistent across thousands of SKUs
Sitemaps, robots and indexation
Sitemaps that agree with your canonicals, and robots rules that match the strategy rather than contradict it.
- Regenerating correctly as the catalog changes
- Indexation monitored, not assumed
- Robots and canonical logic kept in agreement
Rendering, Hyvä and Core Web Vitals
What Google can actually see and how fast it sees it, handled by the most certified Hyvä team in the world.
- Render-path work on Luma and Hyvä
- Core Web Vitals into the green in production
- An honest read on when the theme is the ceiling
Store views, hreflang and international
Multi-store, multi-language and multi-currency mapped so each market ranks in its own market.
- hreflang across store views
- Localized metadata and category content
- RTL and non-Latin markets in production
Catalog-scale on-page
The on-page work that has to survive thousands of SKUs and weekly merchandising changes.
- Meta templates that work at catalog scale
- Category content that earns the ranking
- Internal linking pushing authority toward margin
Core Web Vitals on a heavy catalog
Speed is a ranking factor, and on Magento it’s usually the fastest available win. It’s also where the receipts are.
95+
PageSpeed in production, on real catalogs, not in a proposal.
95+ PageSpeed, in production
Our Dunkin UK build went from around 60 to 95+, with conversion up 100% after launch.
90+ vitals across 15+ storefronts
Hydro Flask’s localized stores hold green vitals in every region, from one codebase.
When the theme is the ceiling
Legacy themes cap what tuning achieves. We’ll say when a Hyvä rebuild is the real SEO fix, then do it.
Organic traffic compounds
A store left alone drifts down as competitors publish and Google shifts. Fixed and maintained, the same store climbs year on year.
4×
Organic traffic on a store we run, measured in Semrush over two years.
5×
Organic clicks year on year in Search Console, average position 12.1 to 8.
Multi-store and multi-language Magento SEO
Multi-store is why many brands choose Magento, and where international SEO most often goes wrong.
hreflang that reflects reality
Language and country targeting mapped across store views, so the right page ranks in the right market.
Localized, not translated
Metadata, category content and keyword research built per market, because search behaviour differs by market.
RTL and non-Latin markets
Arabic and other RTL storefronts handled properly, in production, for the Gulf.
Proven at scale
The model behind 15+ localized storefronts for a global brand, and multi-country builds across Europe.
Protecting rankings through upgrades and migrations
Traffic lost in a migration is expensive and slow to win back. SEO belongs in the plan before the build.
Migration plan 1/4Before launch
Every ranking URL gets a destination before the switch
Google treats 301s as a strong canonical signalFigure 1, redirect map1,000 top URLs
Mapped to a new URL1,000
Chains collapsed214
Left unmapped0
Rankings held through the cutover
URL mapping before launch
Every ranking URL mapped to its destination, including bulk programmes covering thousands of top URLs.
Metadata and schema carried across
What ranks today moves deliberately, rather than being rediscovered afterwards.
Crawl and index watched at cutover
Indexation, errors and rankings monitored daily around launch, so problems surface in days.
One team owns both sides
We run the migration and the SEO, so nobody can blame the other for a traffic drop.
AI answers and AEO
Answer Engine Optimization runs as one program with SEO on every account we manage. On Magento specifically, the foundations are catalog work.
Structured product data at catalog scale
Consistent schema across thousands of SKUs is what makes products quotable in an AI answer. On Magento that’s a template problem, not a plugin toggle.
Feeds and crawlability for AI agents
Feeds, access rules and page structure that let AI systems read your catalog properly, including through our open-source Magento MCP module.
Tracked, answer by answer
We monitor how ChatGPT, Gemini, Perplexity and AI Overviews answer for your category, and report every new citation as it appears.
ChatGPT
2m agoYour store is now cited for
“best merino base layers”
“best merino base layers”
GeminiYour store is now cited for “waterproof boots for wide feet”
AI Overview
1h agoYour store is now cited for “cordless drill vs impact driver”
Magento analytics: GA4 and Google Tag Manager
Rankings are only worth what you can measure. On most stores we audit, GA4 revenue misses the orders table.
- GA4 events from a data layer that matches your orders
- One tidy GTM container, nothing firing twice
- Consent Mode set up, conversions still modelled
- Revenue split by channel, Search Console linked
Tile Mountain’s Google Analytics and Google Ads tracking was corrected this way, so spend could be judged against real revenue.
Work with a Magento SEO consultant
Most merchants hire one or the other. The consultant writes the strategy and hands it over; the agency ships tickets without owning the outcome. Here you get both from the same team.
Consultants who know Magento
We work on Adobe Commerce daily, so the advice fits how Magento behaves, not a generic CMS.
An agency that can implement
Layered navigation, schema and rendering are development work, and our certified engineers ship it.
One company, one estimate
No handover, no third party to wait for, and nobody else to blame when rankings don’t move.
We take ownership of the entire organic growth process
SEO and AEO, structured data, Core Web Vitals, content and the volatility between them are on us. You stay on the product, the offer and the P&L.
1
Strategy and planning
Keyword, entity and competitor research: where to compete, which queries and AI answers to own, and the sequence that compounds.
2
SEO and content
Crawl and indexation fixes, structured data, internal linking and the pages that have to exist, shipped by our own team.
3
Performance and optimization
Measurement, iteration and the next move, reported on a monthly call rather than dumped in a PDF.
What you can expect
High-intent
Traffic that buys
Category, product and comparison queries with purchase intent, not vanity keywords that inflate a chart.
"buy merino base layer online"
Transactional
"best waterproof hiking boots"
Commercial
"softshell vs hardshell jacket"
Commercial
"down jacket free returns"
Transactional
"trail running shoes wide fit"
Commercial
"order climbing rope next day"
Transactional
Weeks
Technical fixes that ship
Indexation and Core Web Vitals fixes go straight to production, where they can move results in weeks.
Resilient
Rankings that survive updates
Authority built on real signals holds through algorithm shifts instead of resetting with each one.
Real-time
One live dashboard
Rankings, citations, traffic and revenue in a single view, with no waiting for a monthly report.
SEO and AEO
One program, not two invoices
Answer engine work runs inside the same retainer as SEO, because the catalog and content decisions behind both are the same ones.
Monthly
A proactive partner
New opportunities land on the monthly call as we find them, not once a year in an audit.
Accountable
Developers who ship the fixes
The team writing the recommendations is the team implementing them, so nothing waits in a backlog for a third party.
Magento SEO results from real stores
Organic growth you can verify, measured in Semrush, Google Analytics and Search Console, plus an AI answer you can reproduce in Gemini today.
Case study4× organic growth
Organic traffic grew four-fold, to 34,082 visits a month and climbing, measured in Semrush, not in our own dashboard.
Case study1st in Gemini & ChatGPT
Ask Gemini or ChatGPT who repairs diamond surgical knives, and Ambler Surgical is the first name in the answer.
Home textiles
25% more sales in 3 months
Google Analytics, two consecutive three-month windows: organic purchase revenue up 25.1%, with Organic Shopping revenue alone nearly doubling.
Esports
5× organic clicks in a year
Google Search Console, the same three months a year apart: clicks up from 19.2K to 105K, impressions from 840K to 2.35M, average position from 12.1 to 8.
Four questions to ask any Magento SEO company
Can they handle a large catalog?
We manage crawl rules for parameter-heavy catalogs at 500,000-SKU scale. Aubuchon Ace Hardware runs an ERP-driven catalog of 300,000+ SKUs across twelve brands.
Will they protect rankings through an upgrade?
We run the upgrade and the SEO as one project, with every ranking URL mapped before launch and indexing watched daily afterwards.
Do they understand Magento, or just SEO?
We’re the #1 Adobe Commerce partner worldwide, with 200+ active certifications. The people who diagnose the problem know the platform’s internals.
Do you need a developer as well as an SEO agency?
Not with us. The team that finds the issue ships the fix in the same sprint, so nothing sits in a handover between an SEO agency and your developers.
Beyond SEO
Organic traffic is one channel. These run as their own services, and connect to the same store.
Conversion rate optimization
More of the traffic you already have turned into orders.
Paid search and paid social
Campaigns fed by the same product data and measured the same way.
Email marketing automation
Klaviyo and Mailchimp wired to Magento, so flows fire on real events.
Start with a free audit. Not with a contract
SEO and AEO audit, free
No commitment. Nothing to sign. Limited to five a month.
- 8 to 16 hours of an SEO specialist on your store
- AI flows across rankings, AI answers and rivals
- Search Console and analytics reviewed too
- 30-minute call with the specialist who did the work
Managed SEO and AEO
Monthly retainer sized to your catalog and markets.
- Keyword, entity and competitor research
- Crawl, indexation and structured-data fixes
- Category, product and landing page content
- Internal linking and high-authority backlinks
- Citations tracked in ChatGPT, Gemini, Perplexity
- Performance and ROI dashboard, monthly calls
Worst case, you keep the audit
The audit costs nothing
One to two days of a specialist’s time, with no fee and no obligation to continue afterwards.
The findings are yours
Act on them with your own team, or with somebody else. We would rather you used them than filed them.
What partners say about us
The team has been behind every one of our successes, and I recommend them without hesitation.
Bob Toeppner
E-commerce Manager
We are happy with the work Magebit did to improve our SEO.
Ieva Gaiļuma
Baltic Director
A genuine partner. Magebit knows our platform, responds fast, and helps us move forward season after season.
Mark Hather
eCommerce Director
There is no challenge for which they can't find a solution.
Will Aubuchon
CEO
Why ambitious brands choose Magebit
Magebit brings Magento expertise to businesses in every country. From Perth, Melbourne and Sydney to London, Dubai, New York, Los Angeles, Charlotte and Florida, we’re ready to help wherever you are.
#1 Adobe Commerce partner worldwide
The top-ranked Adobe Commerce agency on the planet by Adobe themselves.
55+ Hyvä Certificates
The most certified Hyvä agency in the world. Confirmed by Hyvä themselves, twice.
Explore Hyvä development
Award-winning solutions
Innovator, World Traveler, and eCommerce Excellence awards across Meet Magento NYC and HIVE London, and more.
Trained for the agentic era
Regular internal workshops keep the team ahead of AI-driven search, and our SEO and AEO craft current.
200+ active certifications
The engineers who fix the SEO problems are the ones who know the platform’s internals.
One team, full funnel
SEO and AEO bring high-intent shoppers, and our CRO service turns them into buyers.
ISO certified
ISO 9001 & 27001 for quality and security, audited every year.
Learn more
Rankings don’t move when fixes never ship
Most Magento stores we audit have known their SEO problems for a year, with nobody to act on them. Send me your store and I’ll tell you what’s costing you traffic, and what it takes to fix it.
Reviewed by Arturs Kruze
Co-founder of Magebit, Forbes 30 Under 30
Frequently asked questions
If you can’t find the answer you’re looking for, feel free to reach out to us. We’re here to help.
The problems live in the platform: layered navigation generating thousands of thin URLs, configurable products duplicating across category paths, URL keys changing on import, sitemaps drifting from canonicals, store views competing internationally, and Luma themes Google struggles to render. Fixing those is Magento development work, which is why an SEO team without Adobe-certified engineers can only describe them.
We implement them. Our SEO specialists and Adobe-certified developers work as one team, so fixes ship in the same sprint they’re found.
With us you don’t have to choose. Our Magento SEO consultants write the strategy and our developers ship it, on one estimate. If you only want the strategy, the findings are yours to take elsewhere.
Yes. We audit what changed, rebuild the redirect map from the old URL inventory, restore lost metadata and structured data, and watch recovery in Search Console.
Yes, from a proper data layer, so GA4 ecommerce events come from Magento itself and revenue matches your orders. We configure Google Tag Manager and Consent Mode, and connect Search Console.
Usually, a great deal. Hyvä replaces Luma’s heavy JavaScript, which improves Core Web Vitals and makes pages faster for Google to crawl and render.
It starts with a free SEO and AEO audit. Managed SEO and AEO then runs on a monthly retainer sized to your catalog and markets.
Adobe Commerce (Magento 2) services
Explore the Magento services Magebit has to offer.
Show us your store
- 1
A real specialist replies
Not a sales script.
- 2
Findings ranked by impact
What’s costing you traffic, and what it takes to fix.
- 3
No obligation
The findings are yours to keep.
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