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Faceted URLs multiplying, products duplicating, store views competing. Those are code problems, fixed where they live.

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#1 Adobe Commerce partner worldwide
Adobe certified: Professional, Expert and Master, 200+ certifications
200+ Adobe Commerce certifications
Meet Magento
12+ years of ecommerce SEO
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ISO 9001 & 27001 certified
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55+ Hyvä certifications
Most certified Hyvä agency worldwide

Trusted by brands globally

  • Dunkin logo
  • Hydro Flask logo
  • Aubuchon Hardware logo
  • Automann logo
  • The Body Shop Logo logo
  • Henry Schein logo
  • Osprey logo
  • Swedbank logo
  • Daimler logo
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On Magento, every catalog decision is an SEO decision

These aren't content problems, and no amount of blogging fixes them.

Six reasons Magento stores plateau

Every one of them is a platform behavior, which is why they survive years of content work untouched.

  • Layered navigation eats crawl budget

    Google spends its crawl budget on colour combinations, not the pages that sell.

  • One product, five URLs

    Configurable products and category paths split ranking signals between competing pages.

  • Imports that rewrite URL keys

    URLs shift on re-upload, and the redirects never followed.

  • Sitemaps that disagree with canonicals

    The sitemap lists URLs the canonicals no longer support, so Google guesses.

  • A theme Google can't render

    JavaScript-heavy Luma pages are slow to crawl, so what ranks isn't what you designed.

  • Store views without hreflang

    An operational gift and an SEO trap, with markets cannibalizing each other.

Fixed in the codebase, not in a spreadsheet

Most Magento SEO stalls for one reason: the recommendations land in a backlog owned by people who don't report to whoever wrote them.

One company, both halves

Faceted-navigation rules, canonicals, rendering and schema are development work. Our SEO specialists sit beside the engineers who ship it.

  • Finding and fix, one estimate

    No handover to a third party, and nothing waiting for someone else to prioritize it.

  • 200+ active certifications

    The engineers fixing the SEO problems are the ones who know the platform's internals.

  • Shipped in the same sprint

    Recommendations move with the release, instead of aging in a backlog for a year.

A Magento SEO consultant, with the engineers behind them

Most merchants hire one or the other. The consultant writes the strategy and hands it over; the agency ships tickets without owning the outcome. Here you get both from the same team.

Consultants who know the platform

Our specialists work on Adobe Commerce daily, so recommendations account for how the platform behaves, not a generic CMS.

An agency that can implement

Layered navigation, canonicals, schema and rendering are development work, and we have the certified engineers to ship it.

One company, one estimate

No handover, no third party to wait for, and nobody to blame the other side when rankings don't move.

Magento technical SEO, in detail

Search engine optimization on Magento is platform work before it is content work. This is what that means in practice.

Layered navigation and crawl control

Rules for filters, parameters, search and variant URLs, decided deliberately rather than left to the default.

  • What gets indexed, canonicalised or blocked
  • Parameter handling at 500,000-SKU scale
  • Crawl budget spent on pages that sell

Canonicals and duplicate content

Configurable products, multi-category paths and pagination resolved into one authoritative URL per thing you sell.

  • Configurable and variant URL strategy
  • Multi-category path resolution
  • Pagination handled without splitting signals

URL keys, rewrites and redirects

Clean structure enforced through imports, restructures and merchandising changes, not just set once at launch.

  • Bulk redirect programmes when URLs move
  • Rewrite hygiene through catalog imports
  • Chains and loops cleared out of the table

Structured data

Product, Offer, Review, BreadcrumbList, FAQ and LocalBusiness schema implemented in the theme.

  • The format Google and answer engines both read
  • Validated across templates, not one page
  • Consistent across thousands of SKUs

Sitemaps, robots and indexation

Sitemaps that agree with your canonicals, and robots rules that match the strategy rather than contradict it.

  • Regenerating correctly as the catalog changes
  • Indexation monitored, not assumed
  • Robots and canonical logic kept in agreement

Rendering, Hyvä and Core Web Vitals

What Google can actually see and how fast it sees it, handled by the most certified Hyvä team in the world.

  • Render-path work on Luma and Hyvä
  • Core Web Vitals into the green in production
  • An honest read on when the theme is the ceiling

Store views, hreflang and international

Multi-store, multi-language and multi-currency mapped so each market ranks in its own market.

  • hreflang across store views
  • Localized metadata and category content
  • RTL and non-Latin markets in production

Catalog-scale on-page

The on-page work that has to survive thousands of SKUs and weekly merchandising changes.

  • Meta templates that work at catalog scale
  • Category content that earns the ranking
  • Internal linking pushing authority toward margin

Core Web Vitals, the SEO fix you can measure in seconds

Speed is a ranking factor, and on Magento it's usually the fastest available win. It's also where the receipts are.

Dunkin'

95+ PageSpeed, in production

Our Dunkin UK build went from around 60 to 95+, with conversion up 100% after launch.

Magento performance optimization and Hyvä theme development

95+ PageSpeed

PageSpeed in production, on real catalogs, not in a proposal.

90+ vitals across 15+ storefronts

Hydro Flask's localized stores hold green vitals in every region, from one codebase.

When the theme is the ceiling

Legacy themes cap tuning. We'll say when a Hyvä rebuild is the real SEO fix.

Organic traffic compounds

A store left alone drifts down as competitors publish and Google shifts. Fixed and maintained, the same store climbs year on year.

With MagebitLeft alone

4×

Organic traffic on a store we run, measured in Semrush over two years.

5×

Organic clicks year on year in Search Console, average position 12.1 to 8.

Indexed to a baseline of 100 at the start of the engagement. The shape is what repeats across accounts, the numbers are always the client's own.

Multi-market Magento, without the cannibalization

Multi-store is why many brands choose Magento, and where international SEO most often goes wrong.

Hreflang that reflects reality

Language and country targeting mapped across store views, so the right page ranks in the right market.

Localized, not translated

Metadata, category content and keyword research built per market, because search behaviour differs by market.

RTL and non-Latin markets

Arabic and other RTL storefronts handled properly, in production, for the Gulf.

Proven at scale

The model behind 15+ localized storefronts for a global brand, and multi-country builds across Europe.

Replatforming or redesigning? Protect the rankings first

Traffic lost in a migration is expensive and slow to win back. SEO belongs in the plan before the build.

URL mapping before launch

Every ranking URL mapped to its destination, including bulk programmes covering thousands of top URLs.

Metadata and schema carried across

What ranks today moves deliberately, rather than being rediscovered afterwards.

Crawl and index watched at cutover

Indexation, errors and rankings monitored daily around launch, so problems surface in days.

One team owns both sides

We run the migration and the SEO, so nobody can blame the other for a traffic drop.

Redirect map

1,000 top URLs

Mapped before launch 100%

Magento migration and upgrade

Getting cited when buyers ask AI

Answer Engine Optimization runs as one program with SEO on every account we manage. On Magento specifically, the foundations are catalog work.

  • Structured product data

    Consistent schema across thousands of SKUs is what makes products quotable in an AI answer. On Magento that's a template problem, not a plugin toggle.

  • Feeds for AI agents

    Feeds, access rules and page structure that let AI systems read your catalog properly, including through our open-source Magento MCP module.

  • Tracked, answer by answer

    We monitor how ChatGPT, Gemini, Perplexity and AI Overviews answer for your category, and report every new citation as it appears.

We take ownership of the entire organic growth process

SEO and AEO, structured data, Core Web Vitals, content and the volatility between them are on us. You stay on the product, the offer and the P&L.

1

Strategy and planning

Keyword, entity and competitor research: where to compete, which queries and AI answers to own, and the sequence that compounds.

2

SEO and content

Crawl and indexation fixes, structured data, internal linking and the pages that have to exist, shipped by our own team.

3

Performance and optimization

Measurement, iteration and the next move, reported on a monthly call rather than dumped in a PDF.

What you can expect

High-intent

Traffic that buys

Category, product and comparison queries with purchase intent, not vanity keywords that inflate a chart.

Weeks

Technical fixes that ship

Indexation and Core Web Vitals fixes go straight to production, where they can move results in weeks.

Resilient

Rankings that survive updates

Authority built on real signals holds through algorithm shifts instead of resetting with each one.

Real-time

One live dashboard

Rankings, citations, traffic and revenue in a single view, with no waiting for a monthly report.

SEO and AEO

One program, not two invoices

Answer engine work runs in the same retainer as SEO, since the same decisions drive both.

Monthly

A proactive partner

New opportunities land on the monthly call as we find them, not once a year in an audit.

Accountable

Developers who ship the fixes

The team writing the recommendations implements them, so nothing waits in a backlog for a third party.

Real cases from our clients

Organic growth you can verify, measured in Semrush, Google Analytics and Search Console, plus an AI answer you can reproduce in Gemini today.

  • Semrush chart of organic traffic climbing to 34,082 visits a month, four times its starting level, with paid traffic flat below it.

    Evenemangsbiljetter.seSweden

    4× organic growth

    Organic traffic grew four-fold, to 34,082 visits a month and climbing, measured in Semrush, not in our own dashboard.

    Case study
  • Gemini and ChatGPT both naming Ambler Surgical first for who repairs diamond surgical knives.

    Ambler SurgicalUSA

    1st in Gemini and ChatGPT

    Ask Gemini or ChatGPT who repairs diamond surgical knives, and Ambler Surgical is the first name in the answer.

    Case study
  • Google Analytics channel report comparing two consecutive three-month periods: organic purchase revenue up 25.14% in total, with Organic Shopping purchase revenue up 90.59%.

    Home textilesUSA

    25% more sales in 3 months

    Google Analytics, two consecutive three-month windows: organic purchase revenue up 25.1%, with Organic Shopping revenue alone nearly doubling.

  • Google Search Console comparing the same three months a year apart: total clicks up from 19.2K to 105K, impressions from 840K to 2.35M.

    EsportsUSA

    5× organic clicks in a year

    Google Search Console, the same three months a year apart: clicks up from 19.2K to 105K, impressions from 840K to 2.35M, average position from 12.1 to 8.

What partners say about us

The team has been behind every one of our successes, and I recommend them without hesitation.

Bob Toeppner

E-commerce Manager

Automann logo
The Magebit team with Bob Toeppner at Automann’s office.
The Body Shop logo

We are happy with the work Magebit did to improve our SEO.

Ieva Gaiļuma profile image

Ieva Gaiļuma

Baltic Director

Aubuchon Hardware logo

There is no challenge for which they can't find a solution.

Will Aubuchon profile picture

Will Aubuchon

CEO

Snap-on Business Solutions logo

Their strategic approach helps us massively save on operational costs.

Kevin Hughes profile photo

Kevin Hughes

European Technical Director

Start with a free audit. Not with a contract

1

SEO and AEO audit, free

No commitment. Nothing to sign. Limited to five a month.

  • 8 to 16 hours of an SEO specialist on your store
  • Our AI flows across your rankings, AI answers and competitors
  • Your Search Console and analytics reviewed too, if you give us access
  • 30-minute call with the specialist who did the work

2

Managed SEO and AEO

Monthly retainer sized to your catalog and markets.

  • Keyword, entity and competitor research
  • Crawl, indexation and structured-data fixes
  • Content created and optimized, category, product and landing pages
  • Internal linking and high-authority backlinks
  • AI-answer tracking across ChatGPT, Gemini, Perplexity and AI Overviews
  • Performance and ROI dashboard, monthly calls

Worst case, you keep the audit

  • The audit costs nothing

    One to two days of a specialist's time, with no fee and no obligation to continue afterwards.

  • The findings are yours

    Act on them with your own team, or with somebody else. We'd rather you used them than filed them.

Why ambitious brands choose Magebit

Adobe Solution Partner

#1 Adobe Commerce partner worldwide

The top-ranked Adobe Commerce agency on the planet, by Adobe themselves.

Read the story
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55+ Hyvä certifications

Rendering and Core Web Vitals by the most certified Hyvä agency in the world.

Four people smiling at an event with two holding clear trophies in front of pink Meet Magento New York screens.

Award-winning solutions

Innovator, World Traveler, and eCommerce Excellence awards across Meet Magento NYC and HIVE London, and more.

The Magebit team gathered in front of a presentation screen at an internal workshop.

Trained for the agentic era

Regular internal workshops keep the team ahead of AI-driven search, and our SEO and AEO craft current.

Adobe certified: Professional, Expert and Master, 200+ certifications

200+ active certifications

The engineers who fix the SEO problems are the ones who know the platform's internals.

One team, full funnel

SEO and AEO bring high-intent shoppers, and our CRO service turns them into buyers.

Two overlapping ISO certification logos: ISO 9001 and ISO 27001 certified company.

ISO certified

ISO 9001 & 27001 for quality and security, independently audited every year.

Rankings don’t move because the tickets never shipped

Most Magento stores we audit have known about their SEO problems for a year. The findings were fine, nobody had the developers to act on them. Send me your store and I’ll tell you what’s actually costing you traffic, and what it takes to fix it.

Reviewed by Arturs Kruze

Co-founder of Magebit, Forbes 30 Under 30

Arturs Kruze, co-founder of Magebit

Page last reviewed: September 2026

Frequently asked questions

If you can't find the answer you're looking for, feel free to reach out to us. We're here to help.

The problems live in the platform. Layered navigation generating thousands of thin URLs, configurable products duplicating across category paths, URL keys changing on import, sitemaps drifting from canonicals, store views competing internationally, and Luma themes Google struggles to render. Fixing those is Magento development work, which is why an SEO team without Adobe-certified engineers can only describe them.

We implement. Our SEO specialists and Adobe-certified developers are one company, working in the same sprint, which is the main reason recommendations actually ship.

Both, and it's the reason the work ships. A consultant produces a strategy; an agency produces releases. Our Magento SEO experts write the recommendations and our Adobe-certified engineers implement them, in the same sprint and on one estimate. If you only want the strategy, take it and run it with your own team, the findings are yours either way.

The principles are the same; the platform behaviours aren't. Magento 2 generates layered-navigation URLs, configurable product paths and store-view structures that decide your crawl budget before any content work matters. Everything on this page is Magento 2 and Adobe Commerce work.

Yes, redirect mapping, indexation recovery, canonical and structure repair, rendering fixes. We'd rather do it before the migration, but we've rescued plenty afterwards.

Yes, hreflang and store-view structure, localized metadata and content, including RTL markets, in production, including a global brand running 15+ localized storefronts.

It helps the parts of SEO that are speed and rendering, which are real ranking factors and usually the fastest wins available on Magento. It doesn't fix indexation, structure or content. The audit tells you which of your problems it would actually solve.

Monthly programs are sized to your catalog and markets on the first call, and one-off technical work is scoped and estimated before it starts. Start with the free audit and you'll have the numbers before committing to anything.

Show us your store

Your catalog, your markets, and the rankings you think you should have. The audit takes one to two days of a specialist's time, and it's free.

  • 1

    A real specialist replies

    Not a sales script.

  • 2

    Findings ranked by impact

    What's costing you traffic, and what it takes to fix.

  • 3

    No obligation

    The findings are yours to keep.

Get a free SEO and AEO audit