Expanded Team for the Largest Tile Retailer in the UK

Extended the in-house team of Magento developers to handle the toughest tasks.
TECHNOLOGY STACK

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HIGHLIGHTS

Advanced search improvements

Optimized deployments

GA & AdWords fixes

SERVICES PROVIDED

Engineering

INDUSTRY

Hardware

MARKET FOCUS

United Kingdom

Tile Mountain

The Tile Mountain Group Ltd is the UK’s fastest-growing tile retailer, founded in 2013 by Mo Iqbal, Jeremy Harris, and Nick Ounstead. Expanding beyond Tile Mountain’s online store, it now operates Bathroom Mountain, Walls and Floors, and Tiles 247. The company’s rapid growth led to a £10M investment in a 120,000 warehouse, showroom, and office complex in Stoke-on-Trent.

Visit tilemountain.co.uk

About the project

Tile Mountain relied on Magebit Support to tackle their most complex technical challenges. The project focused on search optimization, deployment efficiency, and analytics accuracy, ensuring seamless operations and enhanced performance.

Before
After
Client Challanges

With a growing online presence and multiple brands, Tile Mountain faced several technical and operational hurdles that affected site performance and scalability:

  1. Needed ElasticSuite integration for fuzzy search, phonetic search, and virtual categories.
  2. Site became unresponsive during updates, requiring a more efficient build process.
  3. Incorrect organic traffic attribution and missing order tracking.
  4. API failures caused missing product displays on category pages.
Before
After

The role of Magebit
Where digital magic comes to life

Magebit acted as Tile Mountain’s dedicated support team, resolving critical infrastructure and performance issues:

  • Seamless Search Integration
    Magebit integrated ElasticSuite to enhance search capabilities, implementing fuzzy search, phonetic search, and virtual categories for improved accuracy and user experience.
  • Optimized Deployment Process
    Developed a custom deployment script to prevent downtime during updates, ensuring seamless website performance.
  • Accurate Analytics & Tracking
    Implemented tracking fixes to correct organic traffic attribution and ensure precise order tracking in Google Analytics.
  • API Stability & Product Availability
    Resolved API failures by splitting Vue Storefront API instances, ensuring product listings consistently load on category pages.
  • JavaScript Performance Enhancements
    Optimized JS execution by removing unused scripts, implementing lazy loading, and refining Vue components for faster page speeds.

HOMEPAGE

Before
After

Results we delivered

The figures speak volumes about how Magebit’s work has contributed to the remarkable success of our customers, guaranteeing sustained business expansion.
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2

Initial strategic expertise

We’ll help you overcome immediate roadblocks and share our experience with you, for free.

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Kick-off offer

Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.

It is a pleasure working with everyone we have worked with at Magebit.
Bob Toeppner
E-commerce Manager
Your team 100% do what I have in mind to make a long-term relationship!
Julien Anquetil
Software Development Manager
Appreciate everyone's hard work and effort in moving us forward!
Alex Brynou
Director of Systems Architecture
Magebit does an excellent job covering every one of our needs.
Daniel Eisen
CEO of Vita Juwel
There is no challenge for which they can’t find a solution.
Will Aubuchon
CEO of Aubuchon Company

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Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.

Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.