Building an advanced print-on-demand customization tool for Selfnamed
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Official modules for top platforms
Advanced product builder
Managed support services
Strategy
Engineering
Cosmetics
Europe
United States
Selfnamed
Selfnamed, owned by MÁDARA Cosmetics, is a Print-on-Demand platform for private-label skincare, allowing businesses to create and sell custom-branded cosmetic products. With automated fulfillment and marketplace integration, it offers a scalable solution for both small and large retailers while maintaining a strong focus on sustainability and innovation.
In this case study:
About the project
Selfnamed focused on global expansion by enabling WooCommerce, Shopify, and WordPress compatibility to meet high user demand. The project aimed to scale operations, automate fulfillment, and optimize performance for growth in the US and EMEA markets, paving the way for future global expansion.
Selfnamed also wanted to build a more advanced product builder that could support realistic cosmetic branding amid growing international demand.
Client Challenges
Selfnamed aimed to create an efficient and fully integrated Print-on-Demand platform, but faced several challenges:
- Selfnamed needed to strengthen its US and EMEA market reach while ensuring scalability for future growth.
- Merchants actively requested WooCommerce, Shopify, and WordPress compatibility, making seamless integration a top priority.
- The platform required a fully automated workflow to streamline order management, printing, and shipping without manual intervention.
- Existing infrastructure needed refactoring and enhancements to improve stability, speed, and scalability for a growing user base.
- A dedicated product builder was needed to accurately apply and review branding on cosmetic packaging before production.
The role of Magebit
Where digital magic comes to life
Magebit helped Selfnamed expand globally by integrating WooCommerce, Shopify, and WordPress marketplaces, optimizing platform performance, and automating fulfillment to support growing merchant demand. Selfnamed website also won the Latvia's E-Commerce Award (1st place) alongside with another of our clients MADARA Cosmetics.
- Marketplace integrations
Developed WooCommerce, Shopify, and WordPress compatibility, enabling seamless product listings and order processing. - Mockup generator
Engineered a custom product builder designed specifically for cosmetic packaging. Merchants can adjust text positioning, and preview branding in real time. Text and images wrap naturally around cylindrical bottles, creating realistic curved label visualization rather than flat mockups. - Refactored systems
Core architecture was reworked to improve performance, stability, and scalability. Instead of stacking third-party tools, the solution was built with a lightweight custom architecture. That decision reduced dependency risks and gave Selfnamed stronger control over future growth. - Managed support and maintenance
Providing ongoing improvements and troubleshooting to maintain efficiency and reliability.
HOMEPAGE
Results we delivered
You are just a message away from success
1
We get to know your business needs
Together, we’ll dive into your goals, challenges, and opportunities to craft a clear digital vision tailored to your needs.
2
Initial strategic expertise
We’ll help you overcome immediate roadblocks and share our experience with you, for free.
3
Kick-off offer
Receive a tailored proposal that tackles your business needs and sets you up for continued long-term success.
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