About the project

Unlike hospital-affiliated centers like Gaiļezers Hospital, a Riga East Clinical University Hospital branch, Nefro Clinic aimed to be a modern, independent provider. However, similar legal names caused confusion, making a clear visual identity essential to reinforce their values and independence.

Client Challanges

Nefro Clinic faced several challenges that hindered its ability to establish a strong, independent identity and provide a consistent patient experience.

1. Similar legal naming conventions led to frequent misidentification with Gaiļezers Hospital, impacting brand recognition.
2. The previous branding lacked warmth and professionalism, making it less inviting for patients.
3. The absence of a brand book led to inconsistencies across locations, reducing brand cohesion and trust.
4. The old red-dominant color scheme evoked unpleasant medical associations related to blood, affecting patient perception and sometimes evoking fear.

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The role of Magebit
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Magebit redefined Nefro Clinic’s brand identity, creating a distinct, professional, and patient-centric visual presence while ensuring brand consistency across all locations.

• Full visual identity overhaul
  Developed a modern identity that reflects trust, care, and independence, differentiating Nefro Clinic from larger hospitals.
• User persona definition and research
  Conducted target audience research to align branding with patient expectations and needs.
• Visual identity guide
  Established clear branding guidelines for logo usage, typography, color schemes, and communication materials.
• Psychology-driven redesign
  Replaced the harsh red palette with a calming and welcoming color scheme, designed to create a soothing medical-friendly environment that improves patient perception.

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