Cooking the new online store for OXO

About the project

OXO aimed to modernize their e-commerce platform to enhance customer experience, improve site performance, and increase conversions. Their existing Adobe Commerce store faced slow page loads and poor Google PageSpeed scores. To stay competitive and meet growing online demand, they needed a much stronger base to build upon.

Client Challanges

The business is large so every milisecond reflects into changing revenue numbers. With such high stakes, they had quite a few challenges:

1. Ensure top quality of the end result so it is stable and resilient
2. Get better PageSpeed scores and passing Core Web Vitals
3. Collaborate with a large already existing team that just didn’t have the necessary technology experience to do this project

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The role of Magebit
^{Where digital magic comes to life}

The rebuild to Hyva and our own Venta theme came with a lot of responsibilities, including:

• Hyvä frontend overhaul
  Delivered a modern, fast, and lightweight UI for a better shopping experience.
• Performance enhancements
  Optimized the website for passing Core Web Vitals and reduced page load times so there are less people abandoning the site due to slow speed.
• Training and enablement
  Enabled the existing developer team to use the solution we built together as well as set up the structure so we can collaborate with them long-term.

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