Cooking the new online store for OXO

Reaching completely new speed and performance record highs with a rebuild to Hyva and Venta.

TECHNOLOGY STACK

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HIGHLIGHTS

Hyvä frontend overhaul

Performance enhancements

Strategic guidance

SERVICES PROVIDED

Strategy

Engineering

INDUSTRY

Retail

MARKET FOCUS

United States

OXO

OXO is a globally recognized brand specializing in innovative, user-friendly kitchen tools, home organization products, and cleaning solutions. Founded in 1990, OXO is known for its ergonomic designs and high-quality materials, making everyday household tasks easier for consumers. Their product line includes kitchen utensils, storage containers, and household cleaning tools, all designed with a focus on usability and durability.

Visit oxo.com

In this case study:

About the project

Client Challanges

The role of Magebit

Results

About the project

OXO aimed to modernize their e-commerce platform to enhance customer experience, improve site performance, and increase conversions. Their existing Adobe Commerce store faced slow page loads and poor Google PageSpeed scores. To stay competitive and meet growing online demand, they needed a much stronger base to build upon.

Before

After

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Client Challanges

The business is large so every milisecond reflects into changing revenue numbers. With such high stakes, they had quite a few challenges:

Ensure top quality of the end result so it is stable and resilient
Get better PageSpeed scores and passing Core Web Vitals
Collaborate with a large already existing team that just didn’t have the necessary technology experience to do this project

Before

After

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The role of Magebit
^{Where digital magic comes to life}

The rebuild to Hyva and our own Venta theme came with a lot of responsibilities, including:

Hyvä frontend overhaul
Delivered a modern, fast, and lightweight UI for a better shopping experience.
Performance enhancements
Optimized the website for passing Core Web Vitals and reduced page load times so there are less people abandoning the site due to slow speed.
Training and enablement
Enabled the existing developer team to use the solution we built together as well as set up the structure so we can collaborate with them long-term.

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Before

After

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Results we delivered

The figures speak volumes about how Magebit’s work has contributed to the remarkable success of our customers, guaranteeing sustained business expansion.

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