United States
OXO
OXO is a globally recognized brand specializing in innovative, user-friendly kitchen tools, home organization products, and cleaning solutions. Founded in 1990, OXO is known for its ergonomic designs and high-quality materials, making everyday household tasks easier for consumers. Their product line includes kitchen utensils, storage containers, and household cleaning tools, all designed with a focus on usability and durability.
In this case study:
About the project
OXO aimed to modernize their e-commerce platform to enhance customer experience, improve site performance, and increase conversions. Their existing Adobe Commerce store faced slow page loads and poor Google PageSpeed scores. To stay competitive and meet growing online demand, they needed a much stronger base to build upon.
Client Challenges
The business is large so every millisecond reflects into changing revenue numbers. With such high stakes, they had quite a few challenges:
- Ensure top quality of the end result so it is stable and resilient
- Get better PageSpeed scores and passing Core Web Vitals
- Collaborate with a large already existing team that just didn’t have the necessary technology experience to do this project
The role of Magebit
Where digital magic comes to life
The rebuild to Hyva and our own Venta theme came with a lot of responsibilities, including:
- Hyvä frontend overhaul
Delivered a modern, fast, and lightweight UI for a better shopping experience. - Performance enhancements
Optimized the website for passing Core Web Vitals and reduced page load times so there are less people abandoning the site due to slow speed. - Training and enablement
Enabled the existing developer team to use the solution we built together as well as set up the structure so we can collaborate with them long-term.
