About the project

Gulf University for Science & Technology needed a new public website for their business. As most projects in the Middle East, it was an ambitious project that required the usage of latest technologies, achieving great user experience for usability and much more. This project was the foundation for long-term success of the university as that is the first touch point for potential students.

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Client Challenges

The Gulf University for Science & Technology is a large and complex business with dual-enrollment agreement with the University of Missouri–St. Louis. With different major programs, innovations and new branding requirements, this project was no ordinary website project. The client had quite a few challenges and ambitions, including:

1. Building the best university website in Kuwait, with success reaching the United States
2. Incorporating the new university branding
3. Various complex and custom integrations for large scale data and content management
4. Involving their students in the whole process to assist with UX data gathering locally

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The role of Magebit
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As Magebit had such a successful track record of complex projects, GUST chose us for the project. We led the whole project from strategy, coordination of local UX discovery to full design and engineering.

• Full ownership of the project
  ‍Magebit took professional ownership of the project to deliver a website that matches the expectations of building the best university website in the region.‍
• Collaboration with their branding agency
  ‍As GUST branding was just being updated, we worked closely with their branding agency to ensure all visual identity is properly incorporated into the website look and feel.‍
• Student involvement in UX data gathering
  ‍We coordinated a group of GUST students to help identify key pain points of the current website and how we can make a site that is intuitive and easy to use for people who actually use the site.‍
• Enablement for GUST staff
  ‍From guides to staff training workshops to ensure staff members know how to properly use the system while keeping the design and branding consistent across the whole site.

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