Growing Thomas Kent with a full redesign

About the project

Looking to grow mobile traffic and reduce bounce rates, Thomas Kent needed a responsive, app-like shopping experience. With surging mobile usage, the brand sought a leading-edge solution that would get them to market quickly and competitively.

Client Challenges

Thomas Kent aimed to modernize its online store for rising mobile traffic and a more app-like shopping experience, yet faced challenges in realizing these goals.

1. Thomas Kent needed an easier way to manage special offers and promotions without complex backend processes.
2. A mobile-first approach was crucial, as on-the-go shoppers increasingly demanded faster, more app-like browsing experiences.
3. Long loading speeds contributed to visitor drop-offs, particularly on mobile devices.
4. Thomas Kent aimed to enhance engagement and boost conversions by providing smooth, intuitive interactions similar to a mobile app.

The role of Magebit
^{Where digital magic comes to life}

Magebit led Thomas Kent’s transition to a PWA-based online store, delivering a mobile-first user experience, greater performance, and more agile promotion management.

• PWA implementation
  Adopted a community-driven framework, minimizing heavy assets for faster page loads and a native-app feel.
• UI/UX revamp
  Redesigned the site with responsive layouts, intuitive navigation, and a focus on mobile users.
• Performance optimization
  Improved boosting speed, responsiveness, and SEO visibility.
• Promotion flexibility
  Built custom tools for special offers, flash sales, and easy seasonal campaign rollouts.

_HOMEPAGE