Largest heirloom seed retailer with Venta and Hyva

Full rebuild with a target of optimizing website performance, automating processes, and enhancing B2B functionality for a large retailer.
TECHNOLOGY STACK

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HIGHLIGHTS

Improved site infrastructure

Enhanced SEO visibility

Rebuild on Hyva + Venta

SERVICES PROVIDED

Strategy

Design

Engineering

Marketing

INDUSTRY

Retail

MARKET FOCUS

United States

Baker Creek Heirloom Seeds

Rareseeds, operated by Baker Creek Heirloom Seeds, is North America’s largest heirloom seed supplier, offering 1,000+ unique varieties. Founded in 1998 by Jere Gettle, Rareseeds is dedicated to preserving biodiversity and agricultural heritage. With trial gardens, greenhouses, and retail stores across the U.S., Rareseeds fosters sustainability and community engagement.

Visit rareseeds.com

About the project

Rareseeds needed a modern e-commerce platform to improve performance, streamline navigation, and enhance user experience. The project focused on migrating to Venta, simplifying infrastructure, and improving the checkout process to support growth.

Before
After
Client Challanges

Rareseeds faced significant challenges with their previous PWA platform, which was complex and inefficient. Key challenges included:

  1. Complicated infrastructure that hindered scalability
  2. Slow site speeds and poor Core Web Vitals scores
  3. Integration issues with third-parties
  4. Inefficient checkout process, leading to high cart abandonment
Before
After

The role of Magebit
Where digital magic comes to life

Magebit partnered with Rareseeds to deliver a high-performance, scalable e-commerce platform tailored to their unique needs.

  • Migration to Hyvä
    Implemented Magebit’s Hyvä-based theme for better scalability and performance.
  • Optimized checkout
    Integrated Hyvä Checkout for a seamless and efficient purchasing experience.
  • Enhanced extension compatibility
    Refactored custom and third-party extensions to work seamlessly with Hyvä.

Homepage

Before
After

Results we delivered

The figures speak volumes about how Magebit’s work has contributed to the remarkable success of Monument Metals, guaranteeing sustained business expansion.
Conversion rate
+ 11%
engagement rate
+ 25%
Revenue
+ 30%

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Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.

Reliable, human and exceptional.

We reduce friction, solve problems, and help your business thrive with ease.