Adobe Commerce for UAE’s leading natural beauty brand
Building, maintaining and enhancing Tara Formula’s e-commerce platform with faster performance, seamless inventory management, and an optimized shopping experience.
TECHNOLOGY STACK
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Migration to Adobe Commerce
Optimized checkout process
Regional customization
Strategy
Design
Engineering
Marketing
Cosmetics
Middle East
Founded in 2015, TARA quickly became a leader in the natural beauty industry in the UAE, offering paraben-free, sulfate-free, and mineral oil-free products. With a vision to expand across Arabic-speaking markets, TARA required a bilingual e-commerce platform with a currency switcher for 8 countries, ensuring a localized shopping experience.
In this case study:
TARA partnered with Magebit to transition from WooCommerce to Adobe Commerce Open Source + Vue Storefront PWA, improving site speed, checkout experience, and multilingual functionality. The project focused on optimizing performance, introducing personalization, and implementing seamless payment and address validation systems.
As with any Fortune 500 company making billions of US dollars yearly, there are quality and auditor standards to meet, and friction that comes from the large bureaucracy that exists in companies of this size. Among the challenges were:Snap-on Business Solutions faced numerous challenges before partnering with Magebit. Their outdated Magento 1 Enterprise platform lacked scalability and was resource-intensive. The need for managing multiple brands, improving UX, and streamlining global catalog and payment systems required a robust and modern e-commerce solution. Additionally, stringent security requirements and complex infrastructure posed significant hurdles for maintaining peak performance under high traffic.
Magebit modernized TARA’s e-commerce platform by migrating to Adobe Commerce Open Source (also known as Magento 2) and introducing features tailored to regional and customer needs.
Mobile screens
