Magento solution for Volkswagen electric car pre-booking

About the project

The business objective was to build a seamless digital experience for the new Volkswagen ID launch, ensuring people could quickly pre-book the new Volkswagen ID 3 model purchases.

Client Challanges

Considering this was a precisely coordinated campaign, they had to make sure the process is seamless, intuitive and fair for all dealers in the area. Among the challenges were:

1. Sale assignment automation to local dealers
2. Handling larger than typical online purchases with Swedbank (1000 EUR per order) in a way that banks do not block the payment or flag it as potential fraud
3. Close collaboration with their marketing to ensure integration with landing pages and seamless user experience transitioning between platforms
4. Building a custom checkout flow that fits well with car pre-booking and prevent people from booking more than 1 car

‍

The role of Magebit
^{Where digital magic comes to life}

Volkswagen ID 3 car pre-booking campaign was led to success though close collaboration between Moller Baltic Import and Magebit. While there were many challenges and solutions, our role included:

• Strategic guidance
  ‍Coordination and end to end planning of how the business objective can be achieved with the lowest Total Cost of Ownership for the implementation.
• Full UX and UI design
  From crafting flows that tick all business needs that are unique in car purchase to aligning with Volkswagen global branding, and designing the full checkout flow.
• Magento development and integrations
  ‍Full implementation of various integrations, data handling for local dealers, payment integration, infrastructure setup and much more.
• Launch support
  ‍A large and timed campaign like this needed us to be readily available and monitoring the situation closely to ensure there is no room for hiccups.